Senior Brand & Marketing Designer

Empathy; New York (NY); On-site; USD 117,000 - 143,000; Full time

Benefits offered by this job

Premium healthcare

401(k) with up to 4% match

Stock options

Annual retreats

NYC office team lunches

Remote employee stipend

Job summary

Empathy seeks a Senior Brand and Marketing Designer in New York to elevate our visual identity across campaigns, web, print, and social media. You will balance strategic thinking with hands‑on execution, shaping brand experiences that resonate with diverse audiences.

You’ll collaborate with marketing and content teams, maintain brand guidelines, and translate complex ideas into compelling visuals while adapting to fast paced environments and feedback from stakeholders.

Qualifications

• 4+ years of brand design experience with a strong portfolio.
• Bachelor’s degree in Visual Communication or equivalent.
• Independent problem solver who can take projects from concept to completion.
• Strong communicator and storyteller with ability to present ideas clearly.
• Growth‑oriented, adaptable in fast‑paced environments.
• Strong web design skills and understanding of responsive design.
• Pixel‑perfect attention to detail and proficiency in Figma & Adobe.

Responsibilities

• Develop and execute creative concepts elevating our brand across touchpoints.
• Collaborate with marketing and content teams for cohesive storytelling.
• Maintain and evolve brand guidelines for consistency.
• Design marketing materials that communicate our message clearly.
• Leverage data and trends to inform design decisions.
• Work with external vendors on large‑scale projects.

Skills

Brand design

Storytelling

Web design

Figma

Adobe Suite

Attention to detail

Education

Bachelor's degree in Visual Communication

Tools

Figma

Adobe Creative Suite

Job description

Empathy LifeVault™ Now in the UK ->

Join the Team

Senior Brand & Marketing Designer

Marketing | New York

About Empathy

About Empathy

Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.

We partner with leading employers, insurers, and financial institutions to deliver meaningful, human‑centric support at scale. Today, Empathy supports over 50 million people across the US, Canada, and the UK.

Backed by top‑tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. We've raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.

In this role you will

We’re looking for a Senior Brand and Marketing Designer to join our team—someone who combines creative vision with strategic thinking. In this role, you’ll collaborate with multiple stakeholders to craft visually compelling marketing materials that resonate with diverse audiences. From transforming complex ideas into impactful brand experiences to balancing big‑picture concepts with hands‑on execution, you’ll play a key role in elevating our brand and driving meaningful connections.

In this role, you will

• Develop and execute creative concepts that elevate our brand across multiple touchpoints, including marketing campaigns, social media, presentations, web, and print.
• Partner with marketing and content teams to create cohesive, high‑impact visual storytelling that aligns with our brand identity and business objectives.
• Maintain and evolve our brand guidelines, ensuring consistency across all visual communications.
• Design marketing materials that effectively communicate our message while maintaining brand integrity.
• Leverage data and industry trends to inform creative decisions and enhance brand impact.
• Collaborate with external vendors and agencies when needed to execute large‑scale projects.

Requirements

• 4+ years of experience in brand design, preferably within tech companies or startups, with a strong portfolio showcasing expertise in visual storytelling, typography, layout, and digital and print design.
• Bachelor’s degree in Visual Communication (or equivalent) from a recognized institution.
• An independent problem solver who can take projects from concept to completion, developing compelling creative solutions that align with business goals and audience needs.
• A strong communicator and storyteller who can present design ideas with clarity, translate complex concepts into engaging visuals, and provide and receive constructive feedback to foster collaboration and growth.
• Growth‑oriented, demonstrating a commitment to continuous learning, adaptability in fast‑paced environments, and a versatile approach to brand challenges.
• Strong web design skills, and an understanding of responsive design principles.
• Pixel‑perfect attention to detail.
• Expertise in Figma and Adobe suite applications.

Compensation + Benefits

The salary for this position is approximately $130,000 base salary plus equity and full benefits package. The exact compensation is decided based on many factors, including but not limited to: skills, qualifications, and geographic location.

• premium healthcare, comprehensive paid time off, and flexible parental leave.
• Our bereavement care includes premium access to the Empathy platform and support for employees and their families.
• We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options.
• With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people.

We hope you will want to join our exceptional team.

At Empathy, we believe that our workforce should reflect the range and variety of the families we serve. We are an equal opportunity employer, where all employment decisions are made without regard to age, sex, race, ethnicity, nationality or nation of origin, religion, ability, medical condition, marital status, pregnancy, gender identity or expression, sexual orientation, veteran status, or any other status protected by local, state, or federal law.