Senior Brand Manager – DEWALT Tools & Solutions

Stanley Black & Decker, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Discounts on Stanley Black & Decker工具

Professional development opportunities

Attractive salary and benefits

Job summary

Stanley Black & Decker, Inc. seeks a Senior Brand Manager for DEWALT Tools & Solutions to drive strategic brand initiatives across EMEA ANZ. You will shape how breakthrough innovation reaches market through campaigns, launches, and brand excellence.

You will partner with Product, Digital, Shopper Marketing, and global teams to deliver integrated campaigns and toolkits that engage professional end users and drive business results across multiple markets.

Qualifications

• Significant experience in brand management and/or integrated marketing, ideally within tools, hardware, construction, automotive, professional trade, FMCG, consumer goods, or related sectors.
• Proven track record of developing and delivering brand strategies and campaigns that build equity and drive commercial results.
• Experience leading complex product launches, paid media campaigns, and multi-channel marketing across B2B & B2C.

Responsibilities

• Lead end-to-end launch of new products and key campaigns across the DEWALT portfolio in EMEA ANZ.
• Own go-to-market planning with Product and Commercial teams, ensuring on-time, on-brand launches.
• Develop insight-led campaign strategies to drive awareness, consideration, and conversion with professional end users.

Skills

Brand management

Integrated marketing

Campaign management

Multi-market experience

Stakeholder management

Brand storytelling

Cross-functional collaboration

Job description

The Role:

Senior Brand Manager DEWALT Tools & Solutions

Location:

Remote in The UK, France or Spain. Must be open to travel across the EMEA ANZ region

Employment:

Full time, Permanent

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

Are you ready to take DEWALT to new heights?AsSenior Brand Manager, Tools & Solutions, you will play a pivotal role in shaping how breakthrough innovation comes to market across EMEA ANZ. This is a high-impact opportunity for a strategic, commercially minded brand leader who can turn product innovation into compelling campaigns, deliver standout launches, and build brand excellence across the region.

What You’ll Do:

• Lead the end-to-end launch of new products and key innovation campaigns across the DEWALT Tools & Solutions portfolio in EMEA ANZ.


• Own go-to-market planning in partnership with Product and Commercial teams, ensuring launches are delivered on time, on brand, and to a high commercial standard.


• Develop insight-led campaign strategies and creative platforms that drive awareness, consideration, and conversion with professional end users.


• Oversee the creation, localisation, and deployment of launch and campaign assets across all relevant channels and touchpoints.


• Partner cross-functionally with Product Management, Digital, Shopper Marketing, Product Commercialisation Management, and global brand teams to deliver seamless, integrated execution.


• Build strong engagement with local and regional markets through regular communication, launch toolkits, and activation support.


• Champion brand excellence by embedding best practices, developing brand tools and frameworks, and coaching team capability across the organisation.

The Person:

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

• Significant experience in brand management and/or integrated marketing, ideally within tools, hardware, construction, automotive, professional trade, FMCG, consumer goods, or related sectors.


• A strong track record of developing and delivering brand strategies and campaigns that build brand equity, support category growth, and drive commercial results at scale.


• Expertise in brand positioning, value proposition development, and creating compelling brand narratives across multiple audiences, channels, and touchpoints.


• Experience leading complex product launches, paid media campaigns, and multi-channel marketing activity across B2B and B2C environments.


• Strong collaboration and stakeholder management skills, with experience working across cross-functional teams and agency partners to deliver high-quality work on time and within budget.


• Excellent strategic thinking, communication, project management, and commercial acumen, with the ability to use insights and performance data to shape decisions and demonstrate impact.


• Comfortable working across multiple markets in a fast-paced environment, with willingness to travel across EMEA ANZ and additional European language skills considered an advantage.

The Details:

• An attractive salary & benefits package


• Discounts on Stanley Black & Decker tools and other partner programs


• Excellent opportunities for continuous professional development

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-Remote

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the‑art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state‑of‑the‑art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.