Senior Brand Growth & Innovation Manager

Evolving Solution Services; Indianapolis (IN); On-site; USD 80,000 - 85,000; Full time

Job summary

Malibu Wellness, Inc. seeks a Senior Brand Growth & Innovation Manager in Indianapolis, IN. You will define and drive brand storytelling, product innovation, and go-to-market initiatives across Malibu C and contract manufacturing partners.

You will collaborate with the CEO, President/COO, and Chief Sales & Marketing Officer to align brand initiatives with market opportunities, lead multiple launches, and ensure profitable growth and strong customer engagement.

Qualifications

• Brand storytelling and go-to-market strategies that drive revenue.
• Experience leading cross-functional teams and interfacing with C-suite.
• 10+ years in brand management or marketing leadership.
• Willingness to travel as needed.

Responsibilities

• Define and execute product and brand innovation strategies with cross-functional teams.
• Lead go-to-market initiatives and align brand with sales objectives.
• Develop and launch 60+ new products annually across brands and clients.
• Conduct market research to identify growth opportunities and differentiation.
• Coordinate with R&D, Purchasing, and Operations for lifecycle management.
• Provide safety, compliance, and environmental oversight as needed.
• Manage timelines, budgeting, and performance evaluation with leadership.

Skills

Brand storytelling

Go-to-market strategy

Customer engagement

Data-driven decisions

Cross-functional leadership

Executive liaison

Travel willingness

Education

Bachelor’s degree (preferred)

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Brand Growth & Innovation Manager

Full Time Indianapolis, IN, US

5 days ago Requisition ID: 1046

Salary Range: $80,000.00 To $85,000.00 Annually

Job Title:Senior Brand Growth & Innovation ManagerClassification:Salary Exempt

Reports to:President and Chief of OperationsJob Type:Full-Time

Department:Product DevelopmentEffective Date:07/09/2026

Job Summary:

The Senior Brand Growth & Innovation Manager is responsible for defining and executing brand and product innovation strategies, leading go-to-market initiatives, and partnering with cross-functional teams to drive growth and operational excellence. This role reports to the President/COO and collaborates closely with the Chief Sales & Marketing Officer. This role partners with the CEO to champion innovation and sustainable brand growth for both Malibu C and our contract manufacturing division.

Supervisory Responsibilities:None.

Duties/Responsibilities:

• Collaborate with the CEO to define and execute product innovation strategies that keep Malibu Wellness at the forefront of industry trends, honoring our legacy of scientific excellence.
• Work with the President/COO and Chief Sales & Marketing Officer to align brand and commercial initiatives with overall sales objectives.
• Lead go-to-market strategies for new product launches, collaborating with marketing, sales, and education teams to maximize visibility and adoption across owned brands and contract manufacturing partners.
• Lead the development and implementation of new products, ensuring unified brand messaging and successful product launches.
• Conduct market research and analyze trends to uncover new growth opportunities, inform the future direction of the brand, and identify opportunities for product and brand differentiation.
• Partner with Sales, Marketing, R&D, Purchasing, and Operations teams to ensure efficient product lifecycle management, inventory optimization, and supply chain coordination to move products smoothly from concept to market launch.
• Develop and deliver 6-8 innovative white-label products annually to ensure a strong pipeline of market-ready offerings for owned brands, contract manufacturing clients, and requested projects.
• Cultivate and maintain strong relationships with distributors, partners, and contract manufacturing clients to drive long-term revenue growth, increase consumer engagement, and expand distribution across both Malibu C and contract manufacturing clients.
• Oversee the development and launch of more than 60 new products annually. Manage products from concept to shelf, including, but not limited to: developing timelines, coordinating with R&D on formulas, coordinating with Purchasing on sourcing packaging, and working cross-functionally with all departments to complete the development of new products.
• Provide supporting safety, compliance and environmental regulation compliance as needed.
• Uphold the organization’s positive culture while emphasizing timeliness, professionalism, multitasking, and clear communication.
• Coordinate buyouts of discontinued items with contract manufacturing customers.
• Upon the discontinuation of an item, work with necessary team members to assure the inventory is updated/disposed of and the product is marked in-active in the ERP system.
• Provide the sales team suggested bids for new projects, including fill-only and turnkey products.
• Analyze monthly inventory sales reports from the company’s ERP system to manage product lifecycles and forecasts.
• Monitor margin spreadsheets and suggest price adjustments to the sales department to maintain margin expectations of the company.
• Measure and analyze the success of launches and campaigns, leveraging data to refine strategy and maximize ROI, managing multiple priorities in a fast-paced environment, consistently meeting critical deadlines.
• Conduct in person sales meetings and training with sales consultants to drive engagement, support product launches, and grow sales across owned brands and contract manufacturing.
• Partner with Education team to coordinate and execute sales events, training, and customer lunches, ensuring seamless delivery and strong customer engagement.
• Collaborate with R&D team to ensure products reflect market trends, consumer insights, and innovative ingredient technologies.
• Complete new item set up documents as needed for contract manufacturing partners.
• Work in conjunction with the appropriate team members to complete internal New Item Set-Up forms as needed for any division, choosing item numbers as necessary, and submitting them to the appropriate team members for set-up.
• Initiate and/or update standard operating procedures for the Product Development department in conjunction with other team members, to ensure that all current procedures of the department are documented as fully as possible.
• Participate in R & D activities upon request of President/COO or Executive R&D Manager.
• Participate in yearly budgeting process.
• Attend and participate in scheduled huddle.
• Participate in goal setting and performance evaluation with supervisor.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Skills/Abilities:

• A proven track record of developing and executing brand storytelling, go-to-market strategies, and customer engagement that generate measurable revenue growth.
• Strong executive presence with direct experience working alongside C-suite leadership.
• Capability to lead consumer brand initiatives as well as B2B contract manufacturing partnerships.
• Exceptional leadership, communication, and relationship-building abilities.
• Expertise in data-driven decision-making and a solid understanding of market and consumer insights.
• Proven ability to lead cross-functional teams and supervise direct reports.
• Willing and able to travel for in-person sales meetings as needed.
• Proficient in Microsoft, including Excel, Outlook, and Word.
• Must be fluent in speaking, reading, and writing English.

Education and Experience:

• Bachelor’s degree preferred but not required.
• Minimum of 10 years of experience in brand management, marketing leadership, or sales strategy, preferably within the consumer-packaged goods, beauty, or personal care industries.

Physical Requirements:

• Repetitive hand and finger movements while operating a computer keyboard and mouse.
• Prolonged periods of sitting at a desk and working on a computer.
• Ability to hear and understand verbal communication.
• Must be able to lift up to 50 pounds at times.
• Ability to travel as needed for sales meetings and events.
• Work is primarily performed in an office setting with occasional travel.
• Overhead fluorescent lighting.

Equal Employment Opportunity Policy

Malibu Wellness, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.