Senior Brand Designer & Creative Lead

Hornets Basketball Brand

Charlotte (NC)

On-site

USD 75,000 - 100,000

Full time

4 days ago
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Job summary

Hornets Sports & Entertainment (HSE) Creative is seeking a Senior Designer to translate business and brand objectives into compelling visual ideas. You will lead projects from concept through completion, collaborating with leadership and teams across video, social, and digital to deliver cohesive brand experiences for fans and partners.

The ideal candidate has 4+ years of design experience in brand or sports environments, a strong portfolio, and advanced typography/layout skills.

Qualifications

  • Bachelor's degree in Graphic Design or related field or equivalent professional experience.
  • 4+ years of professional design experience in brand, agency, sports, entertainment or consumer-facing environments.
  • Strong portfolio showing conceptual thinking, visual storytelling, campaigns and craft across channels.
  • Advanced typography, layout, color, imagery, composition and visual hierarchy.
  • Ability to independently manage projects and balance priorities in a fast-paced environment.
  • Strong communication, collaboration and presentation skills with feedback.
  • Advanced proficiency in Adobe Creative Suite; print and digital production knowledge; familiarity with Figma.
  • Curiosity and working knowledge of AI tools and evolving design practices.

Responsibilities

  • Develop compelling creative concepts, campaigns and visual systems across print, digital, social, environmental, apparel and live experiences.
  • Translate briefs and business objectives into original creative solutions supporting Marketing, Sales, Partnerships and other initiatives.
  • Own assigned projects from concept to delivery; ensure on-brand, accurate and on time.
  • Collaborate with leadership and designers to elevate execution and maintain high creative quality.
  • Work with Video, Social, Animation, Digital and other teams to build cohesive brand experiences across channels.
  • Present concepts and rationale confidently to stakeholders.
  • Uphold and evolve HSE brand standards; push creative forward with freshness and distinctiveness.
  • Ensure craftsmanship and production quality in typography, composition, imagery and file prep.
  • Proactively manage priorities and communicate challenges; contribute to a collaborative culture.

Skills

Brand design
Typography
Adobe Creative Suite
Visual storytelling
Figma

Education

Bachelor's degree in Graphic Design

Tools

Adobe Photoshop
Adobe Illustrator
InDesign
Figma

Job description

Hornets Sports & Entertainment (HSE) Creative is seeking a Senior Designer to translate business and brand objectives into compelling visual ideas. You will lead projects from concept through completion, collaborating with leadership and teams across video, social, and digital to deliver cohesive brand experiences for fans and partners.

The ideal candidate has 4+ years of design experience in brand or sports environments, a strong portfolio, and advanced typography/layout skills.

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