Senior B2B Tradeshows & Events Manager

Tanium; Emeryville (CA); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

Equity awards

Medical, dental and vision benefits

Job summary

Tanium is seeking an Event Manager, Tradeshows to own end-to-end planning, logistics, and execution for Tanium’s presence at third-party tradeshows and conferences across North America and globally.

The role requires deep tradeshow operations expertise, substantial budget responsibility, and 25–30% travel. It reports to Corporate Events and collaborates with Sales, Marketing, and Digital teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field
• 5+ years of experience in B2B event or field marketing with a track record of independently owning and executing large-scale events (1,000+ attendees or booth footprints of 400+ sq ft)
• Deep expertise in tradeshow operations including exhibit design and fabrication, GSCM management, drayage, A/V production, housing blocks, and on-site logistics
• Proven ability to build and manage event budgets of $500K or more, with strong financial discipline and experience reconciling actuals against forecast
• Experience managing multiple concurrent events across different geographies and time zones
• Proficiency with event management and registration platforms (Cvent, Bizzabo, Swoogo, or Splash) and CRM systems (Salesforce) preferred
• Strong vendor management and contract negotiation skills — able to hold external partners accountable and resolve issues quickly
• Experience developing pre- and post-event integrated marketing programs in partnership with demand generation and digital teams
• Exceptional project management skills — meticulous attention to detail, ability to manage complex workstreams simultaneously, and a track record of delivering events on time and on budget
• Strong communicator and cross-functional collaborator — able to align Sales, Marketing, and Executive stakeholders around event strategy and logistics
• Cybersecurity, enterprise software, or B2B technology industry experience strongly preferred
• Experience with Federal or public sector event programs (e.g., AFCEA, ACT-IAC, GovSummit) is a plus
• Willingness and ability to travel approximately 25-30% of the time, including weekends for event setup and teardown

Responsibilities

• Own the end-to-end lifecycle of Tanium’s tradeshow and third-party event program — from event selection and sponsorship contracting through on-site execution, lead handoff, and post-event analysis
• Develop and manage the annual tradeshow calendar in alignment with Marketing, Sales, and Field Marketing priorities — evaluating event opportunities, recommending investments, and maintaining a portfolio that maximizes pipeline impact per dollar spent
• Lead all pre-event logistics including venue coordination, booth design and fabrication, A/V and production, shipping and drayage, staffing schedules, housing blocks, and sponsorship fulfillment
• Manage relationships with event organizers, general service contractors, A/V vendors, swag suppliers, and other external partners — negotiating contracts, managing deliverables, and holding vendors accountable to quality and timelines
• Build and manage event budgets from initial forecast through final reconciliation — track spend against plan, identify savings opportunities, and reporting ROI to marketing leadership
• Develop and execute integrated pre-show and post-show campaign strategies in partnership with Demand Generation, Field Marketing, and Digital teams — driving registration, booth traffic, meeting bookings, and lead follow-up
• Partner closely with Field Sales and Sales Development teams to brief attendees, coordinate executive meetings and VIP experiences, and ensure event staff are prepared to engage prospects and customers effectively
• Manage tradeshow collateral, swag, and branded materials — maintaining inventory, coordinating production timelines, and ensuring all assets arrive on time
• Serve as the primary on-site event lead at major tradeshows — managing booth setup and teardown, coordinating staff, troubleshooting issues in real time, and ensuring flawless execution
• Instrument and track event performance metrics including leads generated, pipeline influenced, meetings held, cost per lead, and attendee satisfaction — delivering structured post-event debriefs and recommendations
• Evaluate new tradeshow and sponsorship opportunities — conducting ROI analysis, benchmarking against peer companies, and making data-driven recommendations on where Tanium should invest or pull back
• Ensure all event activities comply with brand standards, accessibility requirements, and company policies
• Work with Corporate Events team on other large events such as the annual user conference, Converge, and annual Sales Kickoff

Skills

Tradeshow operations

Budget management

Vendor management

Contract negotiation

Pre-show logistics

Education

Bachelor’s degree

Tools

Cvent

Bizzabo

Swoogo

Splash

Salesforce

Job description

Tanium is seeking an Event Manager, Tradeshows to own end-to-end planning, logistics, and execution for Tanium’s presence at third-party tradeshows and conferences across North America and globally.

The role requires deep tradeshow operations expertise, substantial budget responsibility, and 25–30% travel. It reports to Corporate Events and collaborates with Sales, Marketing, and Digital teams.