Senior B2B Campaign Manager

Sonova; California (MO); Remote; USD 109,000 - 165,000; Full time

Job summary

A leading health technology company is seeking a Senior B2B Campaign Manager to own the global marketing strategy across digital and traditional channels. This role involves leading multi-channel demand generation campaigns and leveraging data-driven insights to maximize ROI. Applicants should have 7+ years of B2B marketing experience, strong CRM knowledge, and ideally a background in healthcare. The position offers a competitive salary and various health benefits.

Benefits

Medical, dental, and vision coverage

401k plan with company match

Tuition reimbursement

Flexible Spending/Dependent Care Accounts

Paid parental bonding leave

Qualifications

• 7+ years of experience in digital and B2B marketing.
• Proven success in strategy ownership and campaign leadership.
• Experience in Healthcare or MedTech industries preferred.

Responsibilities

• Own the global B2B marketing strategy and execution.
• Plan and execute multi-channel demand generation campaigns.
• Develop and manage B2B content and communication framework.

Skills

Digital marketing

B2B marketing

Salesforce

Data analytics

Marketing automation

Cross-functional project management

Campaign leadership

CRM systems

Education

Degree in Marketing or Communication

Master’s degree preferred

Tools

Salesforce Marketing Cloud

InDesign

Google Ads

Microsoft Teams

META Business Platform

Job description

Remote

Senior B2B Campaign Manager

Own the global B2B and B2B2C marketing strategy and execution across digital and traditional channels. Lead, design, and continuously optimize campaigns that generate demand, drive engagement, and deliver measurable business impact. Serve as the strategic lead for the development of advanced marketing automation, data‑driven insights, and cross‑functional collaboration to accelerate growth and maximize ROI.

Responsibilities

• Ownership of the B2B and B2B2C marketing strategy, including the HCP strategy, aligning with corporate objectives and revenue goals.
• Understand hearing/health care provider (HCP) and consumer needs, our main target audiences and uncover new VOC insights that help us to improve our B2B / B2B2C marketing and communications.
• Strategically plan and execute multi‑channel demand generation campaigns to strengthen brand awareness, lead generation, and conversion.
• Partner with leadership to define KPIs and performance metrics; establish a data‑driven culture to measure impact and inform strategic decisions.
• Oversee campaign lifecycle from concept to delivery, leveraging insights to refine and optimize for maximum efficiency and ROI.
• Lead global campaign planning workshops and mentor regional teams to ensure alignment and consistency in messaging and execution. Oversee the global‑to‑local marketing automation process, ensuring technical excellence and process efficiency.
• Drive collaboration between Sales, Branding, Communications, and Product Launch to ensure seamless campaign integration across the buyer journey.
• Develop and manage the B2B content and communication framework to elevate engagement with key professional audiences.
• Utilize Salesforce Marketing Cloud and CRM data to enhance segmentation, targeting, scale training and automation strategies that achieve business goals.
• Lead B2B campaign agency and consultancy relationships, ensuring innovation, cost efficiency, and alignment with strategic goals. Use AI software to help support the creation of campaign briefs.
• Champion A/B testing, data analytics, and reporting practices to ensure evidence‑based decision‑making.
• Manage global budget allocation for B2B campaigns, monitor spend efficiency, and deliver transparent reporting on campaign ROI and consistently use Sonova X tools for continuous learnings and improvements.
• Provide leadership, mentorship, and professional development for more junior members of the marketing team.
• Salesforce strategy ownership and coordination of execution to drive evolution.

More about you

• Degree in Marketing, Communication or equivalent corporate experience.
• Master’s degree preferred.
• 7+ years of experience in digital and B2B marketing, with proven success in strategy ownership and campaign leadership.
• Strong expertise in CRM systems (Salesforce), marketing automation (Marketing Cloud), and data analytics tools.
• Experience in Healthcare, MedTech, or similar regulated industries preferred.
• Demonstrated ability to manage cross‑functional projects and influence senior stakeholders.
• English (fluency / native).
• Any other European languages are an advantage.
• Experience with digital marketing tools.
• Nice to Have: Experience with Marketing Cloud or other email marketing software. Experience with InDesign. Experience with Salesforce CRM, Microsoft Teams, Google Ads, Microsoft Bing Ads, META Business Platform.

Further Requirements

Must be willing and available to travel internationally.

Minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova.

Don't meet all the criteria? If you’re willing to go allin and learn we'd love to hear from you!

What we offer

• Medical, dental and vision coverage*
• Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
• TeleHealth options
• 401k plan with company match*
• Company paid life/ad&d insurance
  • Additional supplemental life/ad&d coverage available
• Company paid Short/Long‑Term Disability coverage (STD/LTD)
  • STD LTD Buy‑ups available
• Accident/Hospital Indemnity coverage
• Legal/ID Theft Assistance
• PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
• Paid parental bonding leave
• Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
• Robust Internal Career Growth opportunities
• Tuition reimbursement
• Hearing aid discount for employees and family
• Internal social recognition platform

*Plan rules/offerings dependent upon group Company/location.

This role's pay range is between $109,600/yr - $164,400/yr. This role is also bonus eligible.

How we work

At Sonova, we prioritize the well‑being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team‑customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.