Senior Associate, Strategy (Media Planning)

Publicis Groupe Holdings B.V; Chicago (IL); Hybrid; USD 54,000 - 72,000; Full time

Job summary

Publicis Groupe in the United States is seeking a Senior Associate, Strategy to support media planning and program selection. You will ensure accuracy of Flowcharts, Asset trackers, and Traffic Workbooks while collaborating with cross-functional teams.

The role is hybrid, requiring four days in-office weekly. Candidates should bring 1+ year of media planning/strategy experience and strong Excel/PowerPoint skills, with a focus on detail and timely delivery.

Qualifications

• 1+ years’ experience in media planning and/or strategy
• Proficiency with Excel and PowerPoint
• Strong communication and presentation skills
• Detail-oriented, able to multi-task and meet deadlines
• Experience in HCP or pharmaceutical industries is a plus

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBAs).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Skills

Media planning

Strategy

Communication

Presentations

Team collaboration

Tools

Media Tools Flowchart Software

Prisma/Mediaocean

Clear Decisions

Kantar

MRI/GfK

Pathmatics

Mbox

GWI

Job description

Company description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

Overview

The Senior Associate, Strategy assists the Strategy team in selecting media channels and programs based on the established strategic media approach. This role is responsible for ensuring the accuracy of the Media Plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to either the Supervisor, Strategy or the Associate Director, Strategy.

This is a hybrid role, requiring four days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBAs).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Qualifications

• 1+ years’ experience in media planning and/or strategy
• Working knowledge of standard media research and planning tools/platforms (Media Tools Flowchart Software, Prisma/Mediaocean, Clear Decisions, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Mbox, GWI, etc.)
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Strong communication and presentation skills
• Curious and motivated, solution-oriented problem solver
• Ability to work independently as well as in a team setting
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Previous experience working within the HCP or pharmaceutical industries is a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $53,960.00 - USD $71,610.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/26/2026.