Senior Associate, SEO SEM

Publicis Groupe; Chicago, Northern (IL, KY); On-site; USD 50,000 - 66,000; Full time

Job summary

Publicis Groupe in Chicago is seeking a Senior Associate, SEO/SEM to support the Search team with keyword research, metadata development, QA, and performance analysis for client campaigns. You will assist in monitoring and optimizing paid search, pulling reports, and learning reporting tools to improve outcomes.

The role emphasizes strong writing and Excel skills, clear communication, and team collaboration.

Qualifications

• Adherence to agency procedures.
• Proficiency in Microsoft Office Suite.
• Strong quantitative skills and analytical abilities.
• Solid verbal and written communication skills.
• Teamwork and collaboration.
• Minimal industry knowledge is expected.

Responsibilities

• Coordinate with manager to understand clients’ goals and deliverables.
• Research keywords and target audiences used in search.
• Assist with search keyword and content recommendations.
• Pull performance reports, organize data, and provide insights.
• Learn tools for reporting, analytics and competitive analysis.
• Execute campaign setup and day-to-day paid search monitoring.
• Understand core search metrics and bid adjustments to hit KPIs.
• Communicate clearly with internal teams and document notes.

Skills

Adherence to agency procedures

Microsoft Office Suite

Strong quantitative skills

Verbal and written communication

Teamwork and collaboration

Minimal industry knowledge

Job description

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

The Senior Associate, SEO/SEM is the key support resource for the Search team. The Senior Associate assists with tactical outputs like keyword research, meta data development, quality assurance, optimization, and implementation/results analysis. The goals for the role are to learn and apply basic search principles that support short- and long-term strategies for client’s online search campaigns. The media specialist will be the day-to-day steward of search media execution, responsible for monitoring and maintaining campaign development, activation and performance

Responsibilities

Knowledge

• Knows how the agency works and how jobs flow through the agency
• Understands basic mathematical concepts
• Basic computer skills/programs, with strong understanding of Excel
• Has a basic understanding of digital marketing
• Basic grasp of high-level concepts of SEO and SEM
• Solid writing skills

Internal: Operations, Tactics and Strategy

• Coordinate with manager to understand clients’ goals and client deliverables
• Research keywords target audience utilized in search
• Assist with search keyword and content recommendations
• Assist in pulling performance reports, organizing data, providing insights and optimizations
• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, analytics platforms etc.
• Diligently and flawlessly executes on assigned area of project
• Campaign set-up within platforms including campaign creation, uploading assets, tagging and Q/A
• Day-to-day monitoring of paid search (SEM) performance
• Responsible for learning all core search metric calculations and relationships (e.g. CPC, CPA, CTR, impression share, weighted averages)
• Monitor and maintain paid search campaign budgets, pacing and bid adjustments to hit client KPIs
• Proactively advocate for campaign adjustments based on performance trends
• Timely delivery of all work

Client Relationship

• Detailed, professional and timely communications to internal team
• Ability to clearly communicate both orally and in writing
• Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate

Qualifications

• Adherence to agency procedures
• Proficiency in Microsoft Office Suite
• Strong quantitative skills, including analytical abilities and math proficiency
• Solid verbal and written communication skills
• Teamwork and Collaboration
• Minimal, if any, industry knowledge is expected

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $50,065.00 - USD $66,360.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2026.