Senior Associate, RFP

Principal Financial Group; New York (NY); Hybrid; USD 85,000 - 152,000; Full time

Job summary

Principal Asset Management is seeking a Senior Associate, RFP to lead the development and improvement of RFPs, RFIs, DDQs, and consultant database content that supports growth and client retention. This role partners across proposal execution, content management, and investment product support.

As a senior individual contributor, you will collaborate with investment, product, distribution, compliance, legal, operations, and data teams to deliver high‑quality, client‑focused content.

Qualifications

• Bachelor degree or higher in a related field with strong financial services context.
• Proven ability to lead complex proposals and content initiatives.
• Experience translating investment concepts into client-facing content.

Responsibilities

• Lead the creation and delivery of complex RFPs, RFIs, DDQs, and consultant submissions.
• Serve as content lead for an assigned asset class, ensuring accurate messaging.
• Maintain and improve content resources with updates and new content development.
• Conduct first-level peer reviews and provide feedback to improve response quality.
• Act as subject matter expert for assigned investment capabilities, sharing insights on products and trends.
• Partner with investment professionals to develop clear client-facing content.
• Use content management, proposal, and AI-enabled platforms to improve efficiency.
• Lead multiple projects while presenting priorities, timelines, and risks.
• Contribute to team development through mentoring and knowledge sharing.

Skills

5+ years financial services

Proposal/content mgmt platforms

Translate complex info

Education

Bachelor's degree in investment management/finance/marketing/communications

Tools

Responsive

Loopio

Qvidian

RocketDocs

Job description

What You'll Do

We're looking for a Senior Associate, RFP to lead the development and improvement of RFPs, RFIs, DDQs, and consultant database content that supports Principal Asset Management's growth and retention goals. This role serves as a strategic partner across proposal execution, content management, and investment product support.

What You'll Do

We're looking for a Senior Associate, RFP to lead the development and improvement of RFPs, RFIs, DDQs, and consultant database content that supports Principal Asset Management's growth and retention goals. This role serves as a strategic partner across proposal execution, content management, and investment product support.

As a senior individual contributor, the Senior Associate will collaborate with investment, product, distribution, compliance, legal, operations, and data teams to deliver high-quality, client-focused content. This role will serve as the proposal and content lead for an assigned asset class, driving consistency, strengthening messaging, and supporting business development efforts, while using technology and AI-enabled tools for process improvements. While this role does not have direct management responsibilities, it provides leadership through expertise, mentorship, and relationship management.

Key Responsibilities

• Lead the creation and delivery of complex RFPs, RFIs, DDQs, and consultant database submissions.
• Serve as the content lead for an assigned asset class, ensuring accurate, compliant, and competitive messaging.
• Maintain and improve content resources through ongoing reviews, updates, and new content development.
• Conduct first-level peer reviews and provide feedback to improve response quality and consistency.
• Act as a subject matter expert for assigned investment capabilities, sharing insights on products, industry trends, and positioning.
• Partner with investment professionals and business stakeholders to develop clear and compelling client-facing content.
• Use content management, proposal, and AI-enabled platforms to improve efficiency, scalability, and content quality.
• Lead multiple projects while presenting priorities, timelines, and risks.
• Contribute to team development through mentoring, knowledge sharing, process improvements, and special initiatives.

Principal Asset Management is the global investment solutions business for Principal Financial Group® (Nasdaq: PFG), managing about $740 billion in assets and over 60 years of experience. Principal Asset Management has been recognized as a "Best Places to Work in Money Management" for 14 consecutive years! Check us out at www.principalam.com!

Who You Are

• Bachelor's degree in investment management, finance, marketing, communications, or a related business field.
• 5+ years of relevant experience in the financial services industry, preferably in an RFP, content management, product management, or client solutions role within an asset management firm.
• Strong understanding of investment concepts and the asset management industry, with the ability to translate complex information into client-focused content.
• Demonstrated experience leading complex proposals, content initiatives, and competing priorities while delivering high-quality work.
• Experience supporting institutional investment strategies and developing expertise across investment products and asset classes.
• Experience with proposal and content management platforms such as Responsive, Loopio, Qvidian, RocketDocs, or similar systems.
• Ability to build effective partnerships and collaborate across all levels of the organization.
• May require fingerprinting with Principal Funds Distributor.

Skills That Will Help You Stand Out

• Experience using AI and technology solutions to improve proposal development, content management, and operational efficiency.
• CFA®, CAIA®, CIMA®, CFP®, FINRA licenses, or other industry designations are a plus.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$84600 - $152400 / year

Salary Details

The following locations are examples of market-specific salary ranges across different geographies.

• Des Moines, IA: $89,300 - $120,650 / year
• Charlotte, NC: $94,000 - $127,000 / year
• Chicago, IL/Denver, CO: $103,400 - $139,700 / year
• New York/Seattle: $112,800 - $152,400 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

No

Location(s)

We're open to considering in-office or hybrid talent. Locations for hybrid talent are Des Moines, Charlotte, Chicago, Denver, New York, or Seattle. You'll work with your leader to figure out which option may align best based on several factors. You can check out what our Global Headquarters looks like here:

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

9/18/2026

Most Recently Posted Date

9/18/2026

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