Senior Associate, Organic Search

WPP Media Limited; New York (NY); Híbrido; USD 45.000 - 90.000; Tempo integral

Benefícios oferecidos por esta vaga

Hybrid work model

Competitive benefits

Resumo da vaga

WPP Media Limited in New York, NY, is seeking a Senior Associate to join our Organic Search team to manage the daily execution of a client’s organic search campaigns. You will move beyond basics and take on more responsibility for campaign execution and client-facing opportunities.

You will define strategies, analyze performance, and work with multiple departments to deliver integrated campaigns, build reports, and mentor Associates.

Qualificações

• Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 1–3 years of experience in organic search/SEO.
• Agency experience is highly desired.
• Strong data analytics background with ability to manipulate large datasets.
• Proficiency with Microsoft Office.

Responsabilidades

• Understand client products, competition, industry landscape, marketing goals and objectives.
• Review competitor sites and their organic search approach.
• Define campaign strategy and deliverables plan including keyword strategies, site analysis, and content recommendations.
• Work with internal departments to develop integrated search campaigns.
• Attend client and agency meetings to present deliverables and strategies.
• Monitor, analyze campaign performance against KPIs and provide insights.
• Stay current with industry trends and best practices; support quarterly/annual business reviews.

Conhecimentos

SEO strategy

Keyword research

Content optimization

Technical SEO

Data analytics

Excel

Communication

Formação

Bachelor's degree or equivalent

Ferramentas

Google Analytics

Google Webmaster Tools

Descrição da vaga

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact
We are seeking a Senior Associate to join our Organic Search team to manage the daily execution of a client’s organic search campaigns. You must be beyond the initial stepping stones of understanding the fundamentals of SEO. In this role, you will have increased responsibility and accountability for SEO campaign execution as well as gaining further exposure to client-facing opportunities.

Skills and Experience

• Understand the client’s products, competition, industry landscape, marketing goals and objectives
• Review and analyze competitor sites and understand their organic search approach
• Define a campaign strategy and deliverables plan that meets or exceeds client expectations including:
• Keyword strategies for optimal on-site performance
• Detailed site analysis and technical recommendations
• Detailed content recommendations
• Work closely with other internal departments to develop fully integrated search campaigns
• Attend client and agency meetings to present deliverables, campaign strategies, and tactics

Campaign Reporting Results and Optimizations:

• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Review rankings and linking data against internal measurements for success
• Review monthly client reports, verify accuracy and provide analysis
• Optimize campaigns accordingly to maximize client investment and to resolve performance issues
• Support SEO team in data acquisition or campaign insights for quarterly or annual business reviews
• Organic Search Innovation
• Stay current with industry trends, best practices, and discusses potential impact with team on client work
• Periodically aid in creation of new business presentations
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• A minimum of 1-3 year of experience in organic search/search engine optimization/SEO
• Previous experience in an agency environment highly desired
• Strong background in data analytics and strategy. Must be experienced in manipulating large datasets and being in a numbers-driven position
• Basic knowledge of HTML, Google Analytics and Webmaster Tools highly desired
• Proficiency with Microsoft Office (Excel, Word, PowerPoint)
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Enjoy working in a fast-paced and collaborative environment
• Create Excel pivot tables, formulas, graphs, and charts
• Complete budget tracking documents and review with Search Manager
• Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
• Be responsible for account record keeping, tracking reports and invoice reconciliation
• Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
• Training of Associates and oversight of their deliverables

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$45,000 - $90,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.

As set forth in WPP Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.