Senior Associate, Media Planning

Publicis Groupe Holdings B.V; New York (NY); Hybrid; USD 53,960 - 79,794; Full time

Benefits offered by this job

Paid Family Care

Monetary assistance for Adoption

Flexible working arrangements

Tuition Assistance

Health/Wellness reimbursements

Job summary

Publicis Groupe Holdings B.V is seeking a Sr. Associate, Planning to develop and execute multi-channel media plans aimed at meeting client objectives. This role involves research, writing media Point-Of-Views, and presenting media plans to internal teams and clients.

The ideal candidate will have a Bachelor's degree and 1-2+ years of media planning experience, preferably digital. The position offers a competitive salary and a range of benefits, including paid family care and flexible working arrangements.

Qualifications

• 1-2+ years of experience in media planning across media channels.
• Digital media planning experience preferred.
• Detail-oriented with the ability to multi-task and manage priorities.

Responsibilities

• Help drive day‑to‑day strategies to exceed client objectives.
• Present media plans and provide updates.
• Report on key metrics for campaign effectiveness.

Skills

Media planning

Organizational skills

Communication skills

Time management

Problem-solving skills

Proficiency in Microsoft Office Suite

Education

Bachelor's degree in marketing, advertising, communications, business, sociology, or consumer insights

Tools

Kantar

MOAT

Prisma

ComScore

Job description

Overview

The Sr. Associate, Planning works cross‑functionally with internal teams, vendors, and clients to develop and execute multi‑channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations. The Senior Associate will be working closely with Associates and Supervisors, who as a team will be responsible for managing plan development, cross‑team communication, and in‑market optimizations.

Responsibilities

• Help drive day‑to‑day strategies to meet and exceed client business objectives
• Provide research for and write media Point‑Of‑Views (POVs)
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Prepare flowcharts and budgets for media plans
• Assist with optimizing, implementing, and analyzing marketing activities
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Foster strong relationships with internal teams and client groups
• Assist with other projects or responsibilities as assigned

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 1-2+ years of experience in media planning across media channels
• Digital media planning experience preferred
• Ability to work independently as well as in a team setting
• Strong organizational, communication, time management, and problem‑solving skills
• Detail‑oriented with the ability to multi‑task and manage priorities and deadlines in a fast‑paced environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met
• Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met
• For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

Equal Opportunity Employer

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Compensation

Compensation Range: USD $53,960.00 - USD $79,794.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.