Senior Associate, Market Development & Planning

Newell Brands; Huntersville (NC); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Newell Brands in Huntersville, North Carolina is seeking a Senior Associate, Market Development & Planning to support category strategies and customer engagement plans. You will analyze market and category data and translate findings into actionable recommendations across Sales, Category Development, Marketing, Finance and Supply Chain.

You will develop portions of annual category plans, assist go-to-market strategies, monitor performance, and help align segment priorities with customer

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of experience in marketing, sales support, or category management
• Strong analytical and organizational skills.
• Strong business storytelling, presentation and written communication skills
• Ability to work collaboratively across Sales, Marketing and Supply Chain

Responsibilities

• Develop assigned portions of Annual Category Management Plans and customer selling stories using market, end user, customer, and category insights.
• Support the execution of go-to-market strategies, including pricing and promotion activities, and identify risks or gaps requiring cross-functional action.
• Maintain Commercialization playbooks for assigned categories or customers, monitor performance against established measures, and recommend adjustments.
• Evaluate market, customer, and category data to identify opportunities, diagnose performance issues, and recommend practical actions.
• Develop perspectives on distributor and end user dynamics and incorporate them into tailored category and customer plans.
• Partner with Brand Marketing and Market Research to create selling stories and presentation materials, independently managing assigned workstreams and timelines.
• Provide category and customer inputs to Supply Chain forecasting and optimization processes and help resolve discrepancies across functional inputs.
• Identify and recommend minor improvements to category-planning tools, reporting, playbooks, or working processes.
• Lead assigned portions of cross-functional planning and commercialization projects.
• Support key B2B customer meetings and annual ISSA Trade Show.

Skills

Analytical skills

Communication skills

Cross-functional collaboration

Business storytelling

Organization skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

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Senior Associate, Market Development & Planning

Job Type: Full-Time

Location Type: Hybrid

Primary Location: Huntersville, North Carolina, US

Job ID:19399

Alternate Locations:

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact - supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Role / Purpose:

The Senior Associate MD&P supports the development and execution of category strategies and customer engagement plans for assigned categories, customers, or channels. The role independently analyzes market, customer, and category information, translates findings into actionable recommendations, and manages assigned planning deliverables with limited oversight. Working across Sales, Category Development, Marketing, Finance, and Supply Chain, the role helps ensure alignment between segment priorities and customer objectives.

Key Responsibilities:

• Develop assigned portions of Annual Category Management Plans and customer selling stories using market, end user, customer, and category insights.
• Support the execution of go-to-market strategies, including pricing and promotion activities, and identify risks or gaps requiring cross-functional action.
• Maintain Commercialization playbooks for assigned categories or customers, monitor performance against established measures, and recommend adjustments.
• Evaluate market, customer, and category data to identify opportunities, diagnose performance issues, and recommend practical actions.
• Develop perspectives on distributor and end user dynamics and incorporate them into tailored category and customer plans.
• Partner with Brand Marketing and Market Research to create selling stories and presentation materials, independently managing assigned workstreams and timelines.
• Provide category and customer inputs to Supply Chain forecasting and optimization processes and help resolve discrepancies across functional inputs.
• Identify and recommend minor improvements to category-planning tools, reporting, playbooks, or working processes.
• Lead assigned portions of cross-functional planning and commercialization projects.
• Support key B2B customer meetings and annual ISSA Trade Show.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of experience in marketing, sales support, or category management
• Strong analytical and organizational skills.
• Strong business storytelling, presentation and written communication skills
• Ability to work collaboratively across Sales, Marketing, Finance and Supply Chain

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.