Senior Associate - Lead Salesforce Developer

New York Life Insurance Co; New York (NY); Hybrid; USD 106,000 - 177,000; Full time

Job summary

New York Life Insurance Co in New York, NY is seeking a Senior Salesforce Developer to lead the design and delivery of enterprise Salesforce solutions, applying Apex, Lightning Web Components, Visualforce, and integrations to enhance customer, agent, and employee experiences.

In this hands-on leadership role, you will mentor engineers, collaborate with product and architecture teams, and drive automation, security, and best practices within an Agile framework, while guiding the TDAV Salesforce

Qualifications

• Bachelor's degree in CS/Engineering or related field with 7+ years Salesforce development experience.
• Deep expertise in Apex, Visualforce, Lightning Experience, Lightning Web Components (LWC), Apex Triggers, Batch Apex, declarative tools, and Salesforce architecture.
• Experience with Agile environments, Jira, SDLC best practices, and integration patterns.

Responsibilities

• Lead design, development, customization, and enhancement of Salesforce solutions.
• Architect, develop, test, and maintain scalable Salesforce apps and integrations.
• Collaborate with stakeholders to translate requirements into Salesforce solutions.
• Optimize development lifecycle with automation, performance improvements, and documentation.
• Mentor developers and promote engineering standards across teams.

Skills

Apex

Visualforce

Lightning Web Components

Lightning Experience

Apex Triggers

REST/SOAP APIs

Education

Bachelor's degree in Computer Science, Engineering, Information Technology, or related field

Tools

Jira

Source control

CI/CD

Job description

Senior Associate - Lead Salesforce Developer

New York, New York, United States

Hybrid

Job Description

Requisition ID

94669

Business Unit

Technology, Data, AI and Ventures (TDAV)

Business Unit Overview

Within the Tech, Data, AI, Ventures (TDAV) organization, our work is guided by a shared vision: deploying the power of technology, data, AI and ventures to accelerate sustainable competitive advantage for New York Life's businesses. We build solutions that power how we serve policy owners, agents, advisors and employees while delivering measurable business outcomes.

Across technology, data, AI, cyber, product, digital experience, architecture and infrastructure, TDAV combines the scale and investment of an industry leader, access to leading-edge technologies and the opportunity to help shape how a world-class financial services company competes in the AI era — all backed by the stability and purpose of a mutual company built to last.

Role Overview

As part of Technology, Data, AI and Ventures (TDAV), you will contribute to initiatives that shape New York Life's digital landscape by building innovative customer and field service solutions on the Salesforce platform. Leveraging modern Salesforce technologies, cloud capabilities, and AI-powered features, you will help create seamless experiences for clients, agents, and employees while advancing the company's digital transformation strategy.

The Customer & Field Service Experience Agile Release Train (ART) within the Service Experience Value Stream is seeking an experienced Senior Salesforce Developer to lead the design, development, and implementation of enterprise Salesforce solutions. In this role, you will provide technical leadership while remaining hands‑on in application development, architecture, integration, and platform optimization. You will collaborate closely with business stakeholders, product teams, architects, and fellow engineers to deliver scalable, secure, and high‑performing Salesforce capabilities that support Customer Service Representatives, Field Service, and Agent Desktop experiences.

What You’ll Do

Lead the design, development, customization, and ongoing enhancement of Salesforce solutions using Apex, Lightning Web Components (LWC), Visualforce, and other Salesforce technologies while providing technical leadership across the Service Experience Value Stream.

Architect, develop, test, and maintain scalable, secure, and high‑performing Salesforce applications and integrations that align with business objectives, enterprise architecture standards, and modern software engineering best practices.

Collaborate with business stakeholders, product owners, technology analysts, architects, and cross-functional engineering teams to translate business requirements into innovative Salesforce solutions that improve customer, agent, and employee experiences.

Optimize the Salesforce development lifecycle by implementing automation, improving application performance, troubleshooting complex technical issues, maintaining technical documentation, and continuously evaluating emerging Salesforce capabilities, including AI-powered platform features.

Foster engineering excellence by mentoring team members, promoting development standards, adopting modern Salesforce capabilities, and contributing to continuous improvement initiatives across the Agile Release Train.

Required Skills

Bachelor's degree in Computer Science, Engineering, Information Technology, or a related discipline (or equivalent practical experience) with 7+ years of hands‑on Salesforce development and administration experience.

Deep expertise in Apex, Visualforce, Lightning Experience, Lightning Web Components (LWC), Apex Triggers, Batch Apex, declarative development tools, and Salesforce platform architecture.

Strong understanding of Salesforce security, data modeling, sharing rules, REST/SOAP APIs, integration patterns, Service Cloud, and enterprise application integration using modern development practices.

Experience developing scalable Salesforce solutions within Agile environments, with proficiency using Jira, source control, testing methodologies, and software development lifecycle (SDLC) best practices.

Excellent analytical, communication, collaboration, and problem‑solving skills with the ability to work independently, influence technical decisions, and partner effectively with business and technology stakeholders.

Preferred Skills

Experience implementing Salesforce Agentforce, Einstein AI, Generative AI capabilities, and AI-powered customer service solutions within the Salesforce ecosystem.

Experience designing enterprise Salesforce architectures that support highly scalable customer service, field service, and agent desktop capabilities.

Knowledge of cloud-native architectures, API-first integration strategies, and modern DevOps or CI/CD practices supporting Salesforce development.

Experience mentoring developers, providing technical leadership across Agile teams, and driving adoption of Salesforce platform best practices.

Salesforce Certifications

Candidates must possess three or more of the following Salesforce certifications:

Salesforce Certified Platform App Builder

Salesforce Certified Platform Developer I

Salesforce Certified Platform Developer II

Salesforce Certified Service Cloud Consultant

Highly Preferred Certifications

Salesforce Certified Platform Sharing and Visibility Architect

Pay Transparency

Salary Range:$124,000-$177,000

Discretionary bonus eligible:Yes

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Company Overview

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it.