Senior Associate, Customer Marketing Performance Enablement

Aumni; Wilmington (DE); On-site; USD 90,000 - 120,000; Full time

Job summary

Chase is seeking a Senior Associate, Customer Marketing Performance Enablement to shape customer marketing across branded card initiatives. You will enable data-driven decisioning, accelerated testing, and scalable analytics to boost engagement and revenue.

You will partner with Marketing, D&A, P&I, OAT, and Finance to translate priorities into insights, testing strategies, and actionable decision support.

Qualifications

• Bachelor's degree required.
• 3+ years in marketing analytics, performance marketing, or similar roles.
• Experience with dashboards, reporting tools, and performance metrics.
• Knowledge of testing frameworks and campaign optimization.
• Understanding of segmentation, targeting, and marketing measurement.
• Ability to partner across Marketing, D&A, P&I, and Finance teams.
• Strong analytical and problem-solving skills.
• Strong project management and organization.
• Strong communication and stakeholder management.
• Detail-oriented and comfortable in a fast-paced environment.
• Advanced degree preferred in math, data science, engineering or similar field.

Responsibilities

• Support performance marketing enablement across data, measurement, and testing with Marketing, D&A, OAT, and P&I.
• Build dashboards and executive reporting to improve visibility into customer engagement and performance.
• Enable cross-touchpoint data alignment with Marketing and D&A to drive consistent insights.
• Execute testing agendas with Marketing, OAT and D&A to increase test velocity and actionable learnings.
• Partner with D&A and P&I to prioritize and track high-impact data use cases.
• Support segmentation and measurement to improve targeting and campaign effectiveness.
• Contribute to forecasting and planning with Marketing and Finance to strengthen decision-making based on impact.
• Enable data-driven marketing by increasing use of insights in optimization and strategy.
• Support rollout of AI-enabled analytics and reporting tools with cross-functional partners.
• Track reporting, test plans, and timelines to improve speed and consistency of insights.
• Identify opportunities to improve performance visibility, test impact, and analytical capabilities utilizing AI.

Skills

Marketing analytics

Performance marketing

Dashboards

Data testing

Cross-functional collaboration

Stakeholder management

Analytical thinking

Project management

Communication

Education

Bachelor's degree

Advanced degree preferred

Tools

SQL

Tableau/Power BI

Excel

Job description

Join a high-impact Customer Marketing organization responsible for deepening engagement, driving revenue, and building trust with our customers across the Chase branded card portfolios, Chase Offers and Chase Travel.

As a Senior Associate, Customer Marketing Performance Enablement in the Customer Marketing organization, you will help shape the future of customer marketing across the customer journey for branded card + benefits by enabling data-promoten decisioning, accelerated testing, and scalable analytics that promote performance, efficiency, and customer engagement. You will also support how marketing performance is measured, analyzed, and optimized across the Customer Marketing team.

You will partner across Marketing, Data & Analytics (D&A), Personalization & Insights (P&I), Operations, Audit & Technology (OAT), and Finance to translate marketing priorities into clear insights, testing strategies, and data-driven decision support.

Job Responsibilities:

• Support performance marketing enablement across data, measurement, and testing with Marketing, D&A, OAT, and P&I
• Build dashboards and executive reporting to improve visibility into customer engagement and performance
• Enable cross-touchpoint data alignment with Marketing and D&A (across Branded Card & Benefit Marketing) to drive consistent insights
• Execute testing agendas with Marketing, OAT and D&A to increase test velocity and actionable learnings
• Partner with D&A and P&I to prioritize and track high-impact data use cases
• Support segmentation and measurement to improve targeting and campaign effectiveness
• Contribute to forecasting and planning with Marketing and Finance to strengthen decision-making based on impact
• Enable data-driven marketing by increasing use of insights in optimization and strategy
• Support rollout of AI-enabled analytics and reporting tools with cross-functional partners
• Track reporting, test plans, and timelines to improve speed and consistency of insights
• Identify opportunities to improve performance visibility, test impact, and analytical capabilities utilizing AI

Required qualifications, capabilities, and skills

• Bachelor's degree required
• 3+ years in marketing analytics, performance marketing, or similar roles
• Experience with dashboards, reporting tools, and performance metrics
• Knowledge of testing frameworks and campaign optimization
• Understanding of segmentation, targeting, and marketing measurement
• Ability to partner across Marketing, D&A, P&I, and Finance teams
• Strong analytical and problem-solving skills
• Strong project management and organization
• Strong communication and stakeholder management
• Detail-oriented and comfortable in a fast-paced environment
• Advanced degree preferred in math, data science, engineering or similar field

Preferred qualifications, capabilities and skills

• Advanced degree preferred in math, data science, engineering or similar field

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

Data-driven enablement for Chase card marketing: dashboards, testing, insights and AI analytics to lift engagement.