Senior Associate, Consumer Communications

Ro; New York (NY); Hybrid; USD 91,800 - 111,000; Full time

Job summary

Ro is seeking a Senior Associate, Consumer Communications, to execute earned PR initiatives that enhance the brand and highlight award-winning products.

The ideal candidate should have 3-5 years of experience in consumer communications, strong media pitching skills, and a messaged approach to healthcare topics. The position supports flexible work options and offers competitive compensation and benefits.

Qualifications

• 3-5 years of experience in consumer communications.
• Ability to make healthcare topics digestible for consumer audiences.
• Experience in pitching media and securing coverage.

Responsibilities

• Support Ro's media engagement program with thoughtful pitches.
• Collaborate with cross-functional teams for PR efforts.
• Track industry trends and make recommendations.

Skills

Consumer communication

Media pitching

Project management

Organizational skills

Strategic communications

Understanding of healthcare topics

Tools

Google Analytics

Impact

Job description

The Senior Associate, Consumer Communications, will play a key role in the day‑to‑day execution of earned PR initiatives to build the Ro brand and highlight Ro’s award‑winning products and services. They will work cross‑collaboratively with a wide variety of team members, expert advisors, and supporting agencies to champion storytelling opportunities that put Ro on the map.

Essential Functions

• Support Ro’s always‑on media engagement program by writing thoughtful pitches centered around Ro’s products and services.
• Collaborate with members across Ro’s Comms, Growth and Brand teams to ensure consumer PR efforts align with company priorities.
• Serve as eyes and ears to source stories across Ro, understand the differentiators of its products and services, and mine for story ideas.
• Track industry trends and developments relevant to Ro and make recommendations for how to insert Ro into the conversation.
• Brainstorm ideas and strategies for media coverage.
• Help subject‑matter experts turn their knowledge into digestible expert commentary and support internal media training efforts.
• Vet inbound media opportunities and make recommendations for engagement.
• Support the development and promotion of Ro insight surveys and clinical research.
• Research data points to help drive storytelling efforts.
• Collaborate closely with Ro’s PR agencies, helping to manage action items.
• Work cross‑functionally to tackle open‑ended questions impacting announcements and initiatives.
• Draft backgrounders for media interviews and agency briefs.
• Track and update results from earned consumer opportunities, including monitoring the affiliate network (Impact) and Google Analytics.
• Keep close tabs on product updates and timelines across Ro’s verticals in fertility, sexual health, skincare and weight management.
• Manage various media lists and trackers.

Ideal Qualifications

• 3‑5 years of experience in consumer communications, supporting earned media campaigns in‑house or at a PR agency.
• A keen interest in consumer trends and an eagerness to get Ro into the cultural zeitgeist.
• Ability to make healthcare topics digestible and interesting to consumer audiences.
• Experience pitching media and securing coverage.
• Strong project management skills to support internal and external stakeholders.
• Deep organizational skills to manage media lists, reporting dashboards, open media opportunities, and more.
• A collaborative attitude that galvanizes stakeholders across the company.
• A strategic communications mindset geared around company goals.
• Willingness to dive in and learn something new.
• Prior experience utilizing reporting tools like Impact or Google Analytics.
• Experience with highly‑regulated products and services.

Benefits

The target base salary for this position ranges from $91,800 to $111,000, plus competitive equity and benefits (as applicable). Salary is determined by factors such as location, job‑related knowledge, skills and experience.

Ro supports flexibility to work anywhere in the United States. For those in the tri‑state (NY) area, you will join us at HQ on Tuesdays and Thursdays. Remote employees will participate in in‑person collaborations throughout the year, such as team on‑sites.

Ro is an equal‑opportunity employer. We welcome qualified candidates of all races, creeds, genders, and sexual orientations. In all aspects of employment, including recruiting, hiring, compensation, training, and promotion, we provide equal opportunity without regard to protected classifications.

Ro is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and interview process. Please contact [e-mail] if you require an accommodation.

We may use automated tools, including artificial intelligence, to assist with parts of our recruiting and hiring process. Hiring decisions are made by humans.