Senior Art Director, Social and Content

Designer Jobs; Woonsocket (RI); Hybrid; USD 66,000 - 146,000; Full time

Benefits offered by this job

CVS Health bonus

Short-term incentive program

Hybrid schedule

Job summary

CVS Health’s Heart Haus team is seeking a Senior Art Director, Social and Content to shape innovative, audience-centric creative across social, digital, and content ecosystems. This hybrid role blends conceptual leadership with hands-on design to build scalable content systems while aligning with brand standards and accessibility.

You will lead from concept through production, collaborate with writers and art directors, and partner with strategy, brand, and compliance teams to deliver cohesive

Qualifications

• Strong portfolio showcasing conceptual thinking and high-quality execution across digital and social channels; portfolio link required.
• Minimum 5–7+ years in art direction, visual design, social creative, or integrated marketing.
• 2+ years in a senior-level creative role leading projects independently.
• Deep understanding of social platforms, content behaviors, and audience engagement strategies.
• Expertise in visual storytelling, typography, layout, composition, and design systems.
• Proficiency in Figma and the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience building social design systems, content playbooks, or scalable content frameworks.
• Strong strategic thinking and collaborative problem-solving skills; able to balance concept with hands-on execution.
• Exceptional communication, collaboration, and presentation skills.
• Experience in fast-paced environments managing multiple priorities.
• Willingness to embrace AI-enabled creative tools in daily workflows.
• Experience working within enterprise workflows including Figma, Workfront, and Microsoft 365.
• High School Diploma or GED required.

Responsibilities

• Develop strategic, insight-driven creative concepts for social, digital, content, and integrated marketing campaigns.
• Design and execute high-quality creative assets for social media, video, presentations, and other digital channels.
• Create scalable content systems, templates, and design frameworks for efficient production.
• Translate marketing objectives and audience insights into compelling visual storytelling.
• Lead creatively from concept through production as both lead and hands-on designer.
• Collaborate with writers and art directors to develop integrated ideas and cohesive campaign experiences.
• Coordinate with Marketing Strategy, Brand, Social Media, Digital Experience, Clinical, Legal, and Accessibility teams to ensure alignment with requirements.
• Present concepts, rationale, and recommendations to stakeholders across levels.
• Stay current on platform trends, creator content, and best practices across major channels.
• Leverage AI-powered tools to improve ideation, content creation, and workflow.
• Ensure all work aligns with CVS Health brand standards and accessibility requirements.
• Support innovation initiatives, testing opportunities, and new formats to advance CVS Health’s presence.

Skills

Conceptual thinking

Creative execution

Content systems

Visual storytelling

Creative leadership

Collaboration

Platform trends

AI tools

Brand standards

Accessibility

Education

High School Diploma or GED

Tools

Figma

Adobe Creative Cloud

Workfront

Microsoft 365

Job description

CVS Health’s Heart Haus team is hiring a Senior Art Director, Social and Content to shape innovative, audience-centric creative across social, digital, and content ecosystems. This hybrid role combines conceptual leadership with hands‑on design to build scalable content systems while keeping work aligned to brand standards, accessibility needs, and platform best practices.

What you’ll do

• Develop strategic, insight-driven creative concepts for social, digital, content, and integrated marketing campaigns.
• Design and execute high-quality creative assets for social media, video, presentations, and other digital channels.
• Create scalable content systems, templates, and design frameworks that help teams produce content efficiently.
• Translate marketing objectives, audience insights, and brand strategies into compelling visual storytelling.
• Lead creatively from concept through production, serving as both a conceptual creative lead and hands‑on designer.
• Partner with writers and art directors to develop integrated ideas and cohesive campaign experiences.
• Collaborate with Marketing Strategy, Brand, Social Media, Digital Experience, Clinical, Legal, and Accessibility teams to ensure creative meets business and stakeholder requirements.
• Present creative concepts, rationale, and recommendations confidently to stakeholders across multiple levels of the organization.
• Stay current on platform trends, emerging social behaviors, creator content, and best practices across major social and digital channels.
• Leverage AI-powered design and creative tools to improve ideation, content creation, production efficiency, and workflow optimization.
• Ensure all work aligns with CVS Health brand standards, accessibility requirements, and design best practices.
• Support innovation initiatives, testing opportunities, and new content formats to advance CVS Health’s digital and social presence.

What you bring

• A strong portfolio showing conceptual campaign thinking and high-quality execution across digital and social channels (a portfolio link is required for consideration).
• Minimum 5-7+ years of experience in art direction, visual design, social creative, or integrated marketing.
• 2+ years in a senior‑level creative role with responsibility for leading projects independently.
• Proven ability to develop breakthrough ideas and deliver effective, polished executions.
• Deep understanding of social platforms, content behaviors, and audience engagement strategies.
• Expertise in visual storytelling, typography, layout, composition, and design systems.
• Proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), plus presentation design.
• Familiarity with creator content, influencer marketing, and social content ecosystems.
• Experience building social design systems, content playbooks, or scalable content frameworks.
• Strong strategic thinking and creative problem‑solving skills, with the ability to balance concept development with hands‑on execution.
• Exceptional communication, collaboration, and presentation skills.
• Experience working in fast‑paced environments and managing multiple priorities.
• Willingness to embrace and incorporate AI‑enabled creative tools into daily workflows.
• Experience working within enterprise workflows and governance models including Figma, Workfront, and Microsoft 365.
• High School Diploma or GED required.

Tools and technologies

• Figma
• Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects
• Workfront
• Microsoft 365

Compensation and schedule

• Location: Woonsocket, RI 02895 (hybrid)
• Hybrid schedule: office 2-3 days per week, Office: Wellesley, MA or Woonsocket, RI
• Anticipated weekly hours: 40
• Time type: Full time
• Base pay range: USD 66,330 - 145,860 per year
• Incentives: eligible for a CVS Health bonus, commission, or short‑term incentive program in addition to base pay range
• Application window closes: 09/30/2026

Benefits

• Comprehensive benefits package to support the physical, emotional, and financial well‑being of colleagues and their families
• Medical, dental, and vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources, based on eligibility