Senior Art Director, Amazon Leo

Amazon, Inc.; Bellevue (WA); On-site; USD 141,000 - 191,000; Full time

Job summary

Amazon Leo, a new global brand under Amazon, seeks a Senior Art Director to shape its visual identity across campaigns, digital experiences, and merchandise. You’ll own projects from concept through execution, evolving the brand system with bold, craft‑driven design.

You will collaborate with Creative Directors, designers, and storytellers, explore AI tools, and help scale brand visuals for a worldwide audience while maintaining distinctive style.

Qualifications

• 8+ years driving creative strategy and execution in agency or in‑house teams.
• Experience with Adobe Creative Suite and typography across digital/print.
• Portfolio showing strong visual design and advertising across media.
• 7+ years in art direction or brand design in creative contexts.
• Experience using Figma and reusable components.
• Experience coordinating with external and internal partners.

Responsibilities

• Own projects from concept through execution and raise the design bar.
• Lead global campaigns, digital experiences, illustrations, and branded merchandise.
• Collaborate with Creative Directors, designers, producers, and storytellers.
• Experiment with AI and emerging tools to scale the brand.
• Build brand systems and Figma libraries for global teams.

Skills

Creative strategy & execution

Brand design

Portfolio demonstration

Collaboration with partners

Art direction

Presenting concepts

Creative leadership

Typography knowledge

Tools

Figma

Adobe Creative Suite

3D engines (Unity/Unreal)

Job description

We just created a new brand. Now comes the fun part.

Amazon Leo is looking for a Senior Art Director to help bring our new global brand to life. We’ve got an incredible creative playground: Krypton Purple, Aurora particles, Golden Hour gradients, bold typography, rockets, satellites, and a whole universe of stories waiting to be told.

We’re looking for someone with exceptional taste, big ideas, and the craft to bring them to life. From global campaigns and illustrations to branded merchandise and digital experiences, you’ll help push our visual identity into new places, experiment with AI and emerging creative tools, and build the systems that help our brand scale around the world. Come make some outrageously cool stuff.

Key job responsibilities As a Senior Art Director, you’ll help shape the next chapter of Amazon Leo’s visual identity. You’ll take our brand into new places, from global campaigns and digital experiences to illustrations, branded merchandise, and physical environments.

You’ll work alongside a talented team of Creative Directors, designers, producers, and storytellers who love great ideas and care deeply about craft. We’re looking for someone with a distinct creative point of view, exceptional design instincts, and the confidence to bring fresh ideas to the table. Someone who can challenge conventions while embracing the brand we’ve built, finding new ways to evolve and scale an established visual system without losing what makes it special.

This is a hands‑on creative leadership role. You’ll own projects from concept through execution, experiment with emerging tools and technologies, and help raise the bar for design across our global organization.

We want someone who can think big, obsess over the details, collaborate without ego, and make work that’s as ambitious as the technology behind it.

A day in the life

Your morning starts with a new creative challenge. Maybe it’s a campaign for a rocket launch, an illustration that makes satellite technology look cool, or a completely unexpected use of our Aurora particles. You’ve got Krypton, Golden Hour, and a whole brand system to play with. Now make something great.

After lunch, you’re debating jacket designs with a Creative Director, experimenting with AI, or building Figma tools that help our global teams move faster without making everything look the same.

Some days you’re sketching big ideas. Others you’re obsessing over typography, refining an illustration, or finding a new way to bring Krypton to life. That’s the fun part.

About the team

We’re the creative team behind Amazon Leo, bringing a new global brand to life.

We’re a team of Creative Directors, designers, producers, editors, and storytellers who love great ideas and care deeply about craft. We work on everything from global brand campaigns and documentaries to product storytelling, social content, and branded merchandise.

We believe in big ideas, healthy debate, and getting our hands dirty. We love beautiful design, great storytelling, and the little details that make good work great. We’re not afraid to experiment, challenge each other, or try something completely new.

We’ve built the brand. Now we get to show the world what it can do. And we’re just getting warmed up.

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in‑house creative team experience
• Experience in driving compelling creative strategy and execution at an agency or in‑house creative team
• Knowledge of Adobe creative suite (Photoshop, InDesign, Illustrator)
• Knowledge of typography, design principles, trends and best practices across digital and print
• Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
• Experience in working with external and internal partners throughout development and production
• 7+ years of professional experience in art direction, graphic design, or brand design at a creative agency or in‑house creative organization.
• Experience using Figma for visual design, collaborative workflows, and reusable design components.
• Demonstrated experience applying and extending brand identity systems across multiple formats, campaigns, and creative applications.
• Experience managing multiple creative projects simultaneously and presenting creative concepts to stakeholders.

Preferred Qualifications

• Experience working on or with large‑scale, global creative campaigns
• Experience presenting creative concepts effectively to senior executives
• Experience working independently with minimal supervision, or experience in guiding, training and mentoring others
• Experience with Unity, Unreal, CryEngine, Lumberyard or proprietary 3D game engine, or industry‑equivalent technology (3D animation, simulation, etc), or experience (non‑internship) in professional software development
• Experience managing content development, and campaigns
• Experience art directing motion designers, illustrators, writers and content creators
• Experience building, evolving, or scaling global brand design systems, including Figma libraries, reusable components, templates, and visual guidelines.
• Experience taking ownership of ambiguous creative challenges, making independent design decisions, influencing stakeholders, and delivering work that meets both creative and business objectives.
• Strong illustration skills, including original artwork, vector illustration, and the ability to develop distinctive visual styles.
• Experience designing branded merchandise, apparel, packaging, environmental graphics, and physical brand experiences, including knowledge of print and fabrication techniques.
• Hands‑on experience with generative AI tools such as Adobe Firefly, Midjourney, Runway, or similar platforms for concept development, image generation, and creative experimentation.
• Experience using generative AI, automation, and scripting tools to streamline repetitive design tasks, accelerate creative production, and improve workflows across digital and physical brand applications.
• Experience developing scalable design systems and production infrastructure, including Figma component libraries, templates, asset management tools, and automated workflows that support consistent global brand execution.
• Experience creating custom plugins, scripts, macros, or integrations across Figma, Adobe Creative Cloud, and other design applications to extend creative capabilities and improve production efficiency.

Preferred Qualifications

• Experience working on or with large‑scale, global creative campaigns
• Experience presenting creative concepts effectively to senior executives
• Experience working independently with minimal supervision, or experience in guiding, training and mentoring others
• Experience with Unity, Unreal, CryEngine, Lumberyard or proprietary 3D game engine, or industry‑equivalent technology (3D animation, simulation, etc), or experience (non‑internship) in professional software development
• Experience managing content development, and campaigns
• Experience art directing motion designers, illustrators, writers and content creators
• Experience building, evolving, or scaling global brand design systems, including Figma libraries, reusable components, templates, and visual guidelines.
• Experience taking ownership of ambiguous creative challenges, making independent design decisions, influencing stakeholders, and delivering work that meets both creative and business objectives.
• Strong illustration skills, including original artwork, vector illustration, and the ability to develop distinctive visual styles.
• Experience designing branded merchandise, apparel, packaging, environmental graphics, and physical brand experiences, including knowledge of print and fabrication techniques.
• Hands‑on experience with generative AI tools such as Adobe Firefly, Midjourney, Runway, or similar platforms for concept development, image generation, and creative experimentation.
• Experience using generative AI, automation, and scripting tools to streamline repetitive design tasks, accelerate creative production, and improve workflows across digital and physical brand applications.
• Experience developing scalable design systems and production infrastructure, including Figma component libraries, templates, asset management tools, and automated workflows that support consistent global brand execution.
• Experience creating custom plugins, scripts, macros, or integrations across Figma, Adobe Creative Cloud, and other design applications to extend creative capabilities and improve production efficiency.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, WA, BELLEVUE - 141,000.00 - 190,700.00 USD annually