Senior Analyst, Search Engine Optimization

Publicis Groupe; New York (NY); On-site; USD 60,800 - 93,600; Full time

Job summary

Publicis Groupe in New York is seeking a Search Engine Optimization Senior Analyst to inform online marketing strategy and work with Marketing, Creative, Technology, Strategy, Insights, and Media teams.

You will analyze, mine keywords, map, conduct gap and competitive analyses, optimize site content, build links, and report metrics monthly or quarterly.

Requirements include a four-year degree, 2–4 years SEO/analytics, HTML/JS/CSS knowledge, and strong communication.

Qualifications

• Four-year degree in marketing, computer science or a related field.
• 2 to 4 years of experience in search engine optimization, web development, or analytics.
• Basic knowledge of HTML, JavaScript and CSS.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and presentation abilities.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

Skills

Analytical thinking

Communication skills

Presentation skills

AI tools familiarity

Education

Four-year degree in marketing or related field

Tools

HTML

JavaScript

CSS

Job description

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”

Job Description

As a Search Engine Optimization Senior Analyst, you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

Qualifications

• A four-year degree in marketing, computer science or a related field
• 2 to 4 years of experience in search engine optimization, web development, or analytics
• Basic knowledge of HTML, JavaScript, and CSS
• Solid analytical and problem solving skills – and a knack for details
• Strong communication and presentation skills – you’re poised, articulate and convincing
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2027.