Senior Analyst, Marketing Analytics

Ogilvy Health US; New York (NY); On-site; USD 60,000 - 140,000; Full time

Job summary

Ogilvy Health is seeking a Senior Analyst to join our Performance Strategy team, bridging data, strategy, and storytelling for pharmaceutical clients. You’ll synthesize web analytics, media performance, research tools, and claims data to inform optimization and growth.

You will translate complex datasets into actionable narratives, build executive dashboards, and collaborate with cross-functional teams to ensure analytics align with business goals.

Qualifications

• 2–3 years of analytics or performance strategy experience in healthcare/agency setting.

Responsibilities

• Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey tools, and healthcare datasets.
• Analyze performance trends to identify drivers, risks, and optimization opportunities.
• Integrate digital engagement metrics with claims data to measure real-world impact.
• Develop cohesive, insight-driven stories that influence client and internal decisions.
• Build dashboards, executive presentations, and performance reporting frameworks.
• Collaborate with media, strategy, and client teams to align analytics with business objectives.
• Provide thought leadership on measurement approaches, KPIs, and performance frameworks.
• Ensure data integrity, consistency, and methodological rigor across reporting streams.

Skills

Analytical thinking

Strategic mindset

Communication skills

AI fluency

Data storytelling

Tools

Google Analytics

Adobe Analytics

Looker

Tableau

Power BI

SQL

Excel

Job description

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision, cultural fluency, andAI-enabled capabilitiesto build healthcare's most influential movements.We believe the future belongs to those who can seamlessly blend human ingenuity with emerging technologies, using AI not simply as a tool, but as a catalyst for deeper insights, faster problem solving, and more impactful work.We drive measurable impact and category-defining growth for brands ready to shape what's next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision, cultural fluency, andAI-enabled capabilitiesto build healthcare's most influential movements.We believe the future belongs to those who can seamlessly blend human ingenuity with emerging technologies, using AI not simply as a tool, but as a catalyst for deeper insights, faster problem solving, and more impactful work.We drive measurable impact and category-defining growth for brands ready to shape what's next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

We are seeking a Senior Analyst to join our Performance Strategy team within a leading health agency supporting pharmaceutical clients. This role sits at the intersection of data, strategy, and storytelling - transforming complex, multi-source datasets into actionable performance insights that drive measurable business impact.

The ideal candidate is technically fluent, strategically minded, and confident translating data into compelling narratives. You will connect the dots across ATUs, integrating web analytics, media performance, research tools, and healthcare claims data to inform optimization and long-term growth strategies.

What You’ll Do

• Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey/research tools, and healthcare claims datasets
• Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities
• Integrate digital engagement metrics with claims and research data to measure real-world impact
• Develop cohesive, insight-driven stories that influence client and internal strategic decision-making
• Build dashboards, executive-ready presentations, and performance reporting frameworks
• Collaborate closely with media, strategy, and client teams to ensure analytics align with business objectives
• Provide thought leadership on measurement approaches, KPIs, and performance frameworks
• Ensure data integrity, consistency, and methodological rigor across reporting streams

What You’ll Need

• 2-3 years of experience in analytics, performance strategy, or a related role (healthcare/pharma or agency experience preferred)
• Strong experience pulling, manipulating, and preparing large datasets for analysis
• Technical fluency in:
  • Web analytics platforms (Google Analytics, Adobe Analytics)
  • Media performance data (paid search, paid social, programmatic, display)
  • Survey and research tools (Mintel, Kantar, MARS)
  • Healthcare claims data (IQVIA, Symphony Health)
• Proficiency in Excel and SQL; experience with data visualization tools such as Looker, Tableau or Power BI
• Strong analytical and strategic thinking skills with the ability to synthesize across multiple data streams
• Proven ability to translate complex data into clear, compelling insights
• Excellent written and verbal communication skills
• Intellectual curiosity to stay current on industry trends
• AI Fluency:Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies. Ability to adapt to new tools and integrate AI responsibly into day-to-day work is expected.

What Sets You Apart

• Ability to connect performance metrics to broader business and patient impact
• Comfort working across ATUs and synthesizing insights at both granular and enterprise levels
• Strategic mindset — not just reporting on data, but explaining why it matters and what to do next
• Confident presenter who can communicate effectively with senior stakeholders

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

#LI-SP1

Pay Range

$60,000 - $140,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.