Senior Analyst Marketing Analytics

Nestlé; Arlington (VA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Performance incentives

Comprehensive benefits

Job summary

Nestlé USA is seeking a Senior Analyst Marketing Analytics to provide timely, unbiased insights that inform marketing strategy and allocation decisions. The role analyzes data from syndicated and custom sources to diagnose performance and advise actions across sales, marketing, and finance teams.

The ideal candidate has 3–5 years in marketing analytics, with proficiency in Excel, SQL, Tableau and Python, and familiarity with data visualization tools like Power BI.

Qualifications

• 3–5 years of proven experience in marketing analytics, data analysis, marketing research, or related field.
• Ability to interpret complex data sets and drill down to what matters.
• Experience with syndicated data tools (Circana, NielsenIQ, Numerator, 84.51, Luminate) is a plus.

Responsibilities

• Conduct analyses of business performance and sales drivers.
• Evaluate marketing performance and support budget allocation via marketing mix modeling.
• Size future category growth by analyzing trends and consumer behavior.
• Identify headwinds and tailwinds from macroenvironmental forces.
• Perform ad-hoc analyses to support decision-making.
• Collaborate with sales, marketing, finance, and insights teams.
• Present findings to stakeholders clearly and actionable.
• Champion Marketing Analytics and identify opportunities to enhance capabilities.

Skills

Excel

SQL

Tableau

Python

R

Power BI

Data analysis

Education

Bachelor's degree

Master's degree

Tools

Circana

NielsenIQ

Numerator

84.51

Luminate

Excel

SQL

Tableau

Python

Job description

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship.

POSITION SUMMARY

The Senior Analyst Marketing Analytics will play a vital role in supporting Nestlé USA's divisions by providing timely and unbiased insights to help inform key business decisions. This position requires a strong analytical mindset to develop and deliver perspectives grounded in data and statistical models, coupled with a deep understanding of evolving market and category dynamics. The successful candidate will utilize various analytical tools and leverage a variety of data sources (both syndicated and custom) to diagnose business performance, identify and size potential challenges and opportunities, and make impactful recommendations on marketing strategy and commercial allocation to help Nestle USA win in the marketplace.

PRIMARY RESPONSIBILITIES

• Conduct thorough analyses of business performance, including sales driver decomposition
• Evaluate marketing performance and help guide commercial budget allocation through marketing mix modeling
• Size future category growth potential by analyzing market trends and shifts in consumer behavior
• Identify and size potential headwinds and tailwinds driven by macroenvironmental forces
• Perform ad-hoc analyses requiring heavier data-driven approaches to support business decision-making
• Build strong relationships with key stakeholders across sales, marketing, finance, and the broader consumer insights team
• Collaborate with cross-functional teams to ensure alignment on business priorities and the latest marketing strategies and objectives
• Present findings and recommendations to stakeholders in a clear and actionable manner
• Further champion Marketing Analytics by identifying opportunities to enhance capabilities and influence

REQUIREMENTS AND MINIMUM EDUCATION LEVEL

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Science/Analytics, or a related field
• Master’s degree in a relevant field is a plus

DESIRED EXPERIENCE

• 3-5 years of proven experience in marketing analytics, data analysis, marketing research, or a related field, preferably within a consumer goods or retail environment
• Ability to interpret complex data sets, with proven track record of drilling down deeper to uncover what really matters
• Experience with syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Luminate) is a plus
• Proficiency in analytical tools and software (e.g., Excel, SQL, Tableau, R, Python, etc.)
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Understanding of statistical modeling techniques and their application in marketing analysis

DESIRED SKILLS

• Strong analytical, creative problem-solving and decision-making skills
• Strong interpersonal, collaboration, communication, and storytelling skills
• Ability to convey complex analytical insights to non-technical stakeholders
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Enthusiasm for developing a deeper understanding of category and marketplace dynamics
• Passion for driving businesses strategy and making a meaningful impact
• Desire to stay ahead of broader market/industry trends (general research and business news, new methodologies and techniques), and seek out opportunities to self-educate proactively

Salary:$99,846.45 to$125,000.00 per year

Bonus Eligibility:Yes

Salary range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.