Senior Analyst, Digital Messaging Operations

CVS Health Corporation; South Dakota; Hybrid; USD 47,000 - 122,000; Full time

Job summary

CVS Health Corporation is seeking a detail-oriented Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team. The role supports the deployment and optimization of digital communications across the organization, working with Marketing, Operations, Engineering, Architecture and Analytics.

The ideal candidate has 3+ years in marketing/IT-related roles, strong SFMC/HTML/CSS/AMPscript/SQL skills, and solid project management.

Qualifications

• 3+ years experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years enabling marketing communications platforms for large scale cross-channel communications.
• 3+ years enabling technical solutions for marketing-related functions such as preferences and consent.
• 3+ years hands-on with HTML, CSS, AMPscript, SSJS and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Ability to multi-task across lines of business with strong project management.
• Detail-oriented with regular documentation like meeting notes and decks.
• Strong problem solving with solutions-based thinking.
• Excellent communication and stakeholder management.
• Organized with strong presentation and people skills.

Responsibilities

• Support implementation, maintenance, and optimization of digital communication platforms for outbound messaging.
• Handle day-to-day execution, QA, monitoring and optimization of customer communications.
• Define user stories and support the team backlog within an Agile Product Team.
• Collaborate with Marketing, Operations, Engineering, Architecture and Analytics.

Skills

Marketing experience

Product/Business/IT experience

Cross-channel marketing

Email marketing platforms

Technical marketing solutions

HTML/CSS/AMPscript/SSJS/SQL

SFMC familiarity

Project management

Documentation & meeting notes

Stakeholder collaboration

Education

Bachelor's degree in Marketing, Engineering, or Computer Science

Tools

Email Studio

Content Builder

Contact Builder

Intelligence Reports

Automation Studio

Journey Builder

Salesforce Marketing Cloud

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary

We are seeking a detail-oriented, strategic, and tech-savvy Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team, within the broader Customer Success and Operations organization here at CVS Health. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization. You will be responsible for the day-to-day execution, quality assurance, monitoring, and optimization of customer communications. You will collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture and Analytics. The digital communication platforms Product Analyst role is a member of an Agile Product Team also responsible for defining user stories and supporting the team backlog, streamlining the execution of team priorities while maintaining the conceptual and technical integrity of the features/components for the team.

Required Qualifications

• 3+ years required experience in Marketing, Product, Business, Consulting, or IT
• 3+ years of experience enabling, administrating, or deploying marketing communications platforms for large scale cross channel communications (Salesforce Marketing Cloud preferred; may include experience with Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua or Responsys, IBM Watson, etc.)
• 3+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross channel personalization
• 3+ years of strong experience working with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder
• 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS and SQL
• Familiarity with SFMC data views and tracking extracts
• Ability to multi-task and manage several priorities across various lines of business at a given time with a strong knack for project management
• Detail orientated with an ability to keep up-to-date and thorough documentation on a regular basis, including meeting notes, PowerPoint decks, project status documentation, etc.
• Strong critical thinker who makes balanced, insightful decisions using solutions-based thinking in problem solving, asking probing questions and looking for underlying issues
• Ability to work with a variety of internal and external stakeholders, including but not limited to IT, Product Management, Marketing, Merchandising, Call Centers and Operations
• Excellent oral and written communication skills
• Exceptional organization, presentation and people skills with a strategic approach to problem solving

Preferred Qualifications

• Salesforce Marketing Cloud certification preferred
• Exposure to Digital Healthcare
• Familiarity with campaign management or marketing orchestration platforms
• Experience managing multiple simultaneous projects from concept to completion under tight deadlines
• Familiarity with Agile processes, such as scrum, Kanban, and/or the Scaled Agile Framework (SAFe)
• Ability to effectively work on teams within a highly collaborative environment
• Excellent verbal and written communication skills for technical and non-technical audiences of various levels in the organization (e.g. executive, management, individual contributors)
• Ability to maintain working relationships with all levels of the organization

Education

• Bachelor's degree in Marketing, Engineering, or Computer Science preferred

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$46,988.00 - $122,400.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/05/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.