Senior Analyst, Digital Analytics

Versant; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) and paid leave

Tuition reimbursement

Job summary

VERSANT Media is seeking a Senior Analyst for Digital Analytics MS NOW. This role uses audience and subscriber data across acquisition, engagement, and retention to inform product and editorial strategy.

You will collaborate with Editorial, Product, Marketing, Engineering, and business teams to translate complex data into actionable insights. The ideal candidate has 3+ years in digital analytics, strong SQL and Excel skills, and experience with Databricks/Snowflake, analytics tools, and

Qualifications

• 3+ years of experience in digital analytics, product analytics, audience insights, or a related field.
• SQL skills and experience working with large, complex datasets.
• Proficiency in Excel and experience building analytical models and conducting quantitative analysis.
• Experience with Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms.

Responsibilities

• Conduct deep-dive and exploratory analyses to identify trends and opportunities and translate findings into clear recommendations.
• Monitor and analyze key subscription and digital performance metrics and identify high-performing content formats and audience behaviors.
• Define KPIs, measurement frameworks, and analytical requirements for MS NOW’s digital products.
• Build, maintain, and evolve dashboards and recurring reporting for stakeholders to understand performance.
• Develop data-driven hypotheses with Product teams and translate results into product recommendations.
• Collaborate with Data Engineering/Science and Product teams to refine audience segmentation and predictive capabilities.
• Work with large datasets and data lake environments to combine sources and conduct advanced analyses.

Skills

SQL skills

Excel proficiency

Analytical thinking

Tools

Databricks

Snowflake

Adobe Analytics

Google Analytics

Amplitude

Tableau/Looker/Omni

Experimentation platforms

Job description

Senior Analyst, Digital Analytics-MS NOW

• Full-time
• Business Segment: Versant Revenue & Digital
• Compensation: USD 80000 - USD 100000 - yearly

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

MS NOW is looking for a passionate, strategic, and highly motivated Senior Analyst to join the Digital Platform Analytics team. This role will use audience and subscriber data to uncover insights across the customer lifecycle, from acquisition and engagement through retention and churn.

The Senior Analyst will partner closely with Editorial, Product, Marketing, Engineering, and business teams to translate complex data into actionable insights that inform audience development, product initiatives, editorial strategy, and the growth of MS NOW’s business.

Key Responsibilities

• Conduct deep-dive and exploratory analyses using SQL and other analytics tool to identify trends, opportunities, and drivers of audience and subscriber behavior, and translate findings into clear recommendations
• Monitor and analyze key subscription and digital performance metrics, including acquisition, engagement, content consumption, retention, audience exposure, and video performance. Identify high-performing content formats, topics, audience behaviors, and emerging patterns
• Partner with Editorial, Product, Marketing, Engineering, and business stakeholders to define KPIs, measurement frameworks, and analytical requirements and ensure consistent, accurate measurement across MS NOW’s digital products
• Build, maintain, and evolve dashboards and recurring reporting that enable stakeholders to independently understand business and audience performance and support data democratization and governance
• Partner with experimentation leads and Product teams to develop data-driven hypotheses, establish measurement plans, analyze experiment results, and translate findings into actionable product recommendations
• Partner with Data Engineering, Data Science, and Product teams to develop and refine audience segmentation and predictive capabilities, including propensity and personalization models
• Work with large, complex datasets and data lake environments to combine multiple data sources and conduct advanced analyses of user behavior and business performance
• Communicate analytical findings and recommendations through clear, compelling narratives tailored to a range of audiences, including senior leadership

Required Qualifications

• 3+ years of experience in digital analytics, product analytics, audience insights, or a related field, preferably within a direct-to-consumer, subscription, or digital media business
• SQL skills and experience working with large, complex datasets
• Proficiency in Excel and experience building analytical models and conducting details quantitative analysis
• Experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms

Desired Characteristics

• Strong analytical and problem-solving skills, with the ability to move from ambiguous business questions to structured analysis and actionable recommendations
• Strong communication skills with the ability to influence stakeholders and translate complex data into compelling narratives

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week fromourNYCoffice.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks.

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

Equal Employment Opportunity

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [emailprotected].