Senior Analyst, Data and Analysis

Publicis Groupe; Plano (TX); Sur place; USD 73 000 - 96 000; Plein temps

Résumé du poste

Digitas, part of Publicis Groupe and located in the Plano area, is seeking a Senior Analyst to deliver data-driven marketing insights for large client accounts. You will work with data leadership and analysts across disciplines to drive segmentation, measurement, personalization, and forecasting initiatives.

The role focuses on analytics-driven strategies, testing frameworks, and performance optimization, with opportunities to present findings to clients and contribute to multi-disciplinary

Qualifications

• 2-4 years of experience in Marketing Analytics or a related field.
• Strong critical thinking and proactive mindset.
• Basic knowledge of ad tech, martech, and data tools across multiple channels.
• Experience using Excel for analysis, including pivot tables and data visualizations.
• Hands-on analytics experience with marketing or media platforms like Adobe Analytics, Google Analytics.
• Data visualization experience with Excel, Power BI, Tableau, Looker Studio or similar.
• Understanding and experience with Google Ads, Google Cloud Platform, and BigQuery.
• Programming languages (R, Python, SQL) applied to modeling or forecasting.

Responsabilités

• Analyze performance data for one or more client tracks.
• Compile regular reporting deliverables, including insight delivery.
• Build ad-hoc analyses to uncover learnings.
• Craft client-facing presentations with data visualizations.
• Identify client needs to guide analysis and propose projects.
• Collaborate with internal teams to build recommendations and optimizations from data trends.
• Own data portions of client presentations and present as needed.
• Communicate complex ideas to client contacts and internal partners.
• Guide measurement planning and data requirements for technical implementation.

Connaissances

R

Python

SQL

Data visualization

Excel pivot tables

GA/Adobe Analytics

Outils

Adobe Analytics

Google Analytics

Excel

Power BI

Tableau

Looker Studio

Google Ads

Google Cloud Platform

BigQuery

Description du poste

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client’s creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

This Senior Analyst delivers data-driven strategic marketing insights to our clients. Each member of the team is aligned to one or more clients and works closely with other DS team members, our clients, and colleagues across other disciplines such as: Client Management, Search, Media, Strategy, User Experience and Technology.

In this role you will lead data-driven portions of projects across a large account, working with data leadership and fellow analysts.

Core areas of focus for this group include applications in customer segmentations, testing frame works, media and advertising measurement and optimization solutions, personalization, and forecasting.

Responsibilities

• Analyze performance data for one (occasionally multiple) track of client’s business
• Compile regular reporting deliverables, including insight delivery
• Build ad-hoc analyses as needed to unearth platform, experience, or market-level learnings
• Craft client-facing presentations communicating insights, including data visualizations
• Independently identify client needs to guide analysis/propose potential projects
• Collaborate with fellow internal discipline teams within account to build recommendations and optimizations off data trends
• Own data portions of client presentations, with expectation to participate and present as needed
• Effectively communicate complex ideas to client contacts and internal partners
• Own usage of respective data platform and guide additional learning
• Guide measurement planning and project data requirements to inform technical implementation

Qualifications

• 2-4 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
• Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
• Basic knowledge of ad tech, mar tech, and data tools and platforms across multiple channels
• Experience in using Excel for analysis, including pivot tables and data visualizations
• Hands‑on experience in analytics components of one or more marketing or media platforms such as Adobe Analytics, Google Analytics
• Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Looker Studio or similar
• Understanding and experience using Google Ads, Google Cloud Platform, and BigQuery
• Programming languages (such as R, Python, or SQL) applied to modeling, forecasting, or similar

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

USD $73,150.00 - USD $96,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.