Senior Analyst - BCG Vantage - Marketing

Boston Consulting Group (BCG); Chicago (IL); On-site; USD 116,000 - 120,000; Full time

Job summary

Boston Consulting Group seeks a Senior Analyst – BCG Vantage within the MSP Practice, focusing on marketing strategy and transformation across B2B and B2C contexts. You will partner with project teams, run diagnostics, and help design, monitor, and optimize large marketing programs.

You will leverage analytics and marketing toolkit to support proposals and client work, contribute to business development, and build best-in-class IP for Marketing topics. Some travel to client sites is expected.

Qualifications

• 3-5 years of industry and/or 2-3+ years of consulting professional work experience.
• Strong analytical skills and proficiency with Excel; experience with marketing analytics, customer data, digital marketing, CRM is a plus.
• Travel 30-50% on average, depending on client engagements.

Responsibilities

• Lead marketing strategy and transformation across B2B and B2C contexts.
• Run diagnostics and design, monitor, and optimize large marketing programs.
• Develop capabilities with dashboards and data visualization.
• Contribute to proposals and business development for Marketing topics.
• Collaborate with case teams and client teams across MSP Practice.

Skills

Analytical thinking

Marketing assessment

Marketing analytics

Marketing strategy

Quant/Qual methods

Stakeholder management

Agile

Creativity

Adaptability

Education

Marketing/Business/Economics degree

Tools

Excel

CRM software

Marketing analytics tools

Job description

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking a strong candidate with experience and passion for marketing to fill a Senior Analyst – BCG Vantage role within the Marketing, Sales, and Pricing Practice, focused on marketing strategy and transformation across B2B and B2C client contexts. As a Senior Analyst - BCG Vantage within the MSP Practice Area, you will partner with BCG project teams and contribute directly to BCG client work. The position will work closely with BCG client teams to run diagnostics as well as to design, monitor, and optimize large marketing transformation programs. You will also help assess client capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance, including dashboarding and data visualization.

The Senior Analyst - BCG Vantage will leverage their analytics and marketing toolkit and his/her/their expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, survey fielding, etc.) as well as client case work. You will also contribute to business development efforts and support the Marketing topic by creating and maintaining best-in-class intellectual property and knowledge that supports and advances the Marketing topic and sub-topics.

While contributing to client cases, workshops and proposals, occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements, and design / develop solutions.

Successful candidates will possess strong marketing and analytical capabilities, strong collaborative and execution capabilities, excellent verbal and written communication skills both to expert and non-expert audiences, a practical and flexible mindset, and high attention to detail and work quality. You will join a growing team with a global presence.

YOU'RE GOOD AT

• Solving complex client problems through relevant analytical approaches and customized solutions
• Assessing client marketing capabilities and identifying opportunities to improve marketing effectiveness
• Analyzing marketing performance and translating data into actionable insights
• Working closely with clients to understand strategic objectives and develop marketing strategies, programs, and initiatives that improve customer outcomes and business performance
• Applying quantitative and qualitative approaches to solve complex marketing problems
• Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
• Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working
• Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
• Ability to navigate complexity and ambiguity

What You'll Bring

• Bachelor's Degree required; Advanced Degree preferred, with demonstrated high academic achievement. Degree in Marketing, Business, Economics, Analytics, or another relevant field preferred.
• 3-5 years of industry and/or 2-3+ years of consulting professional work experience
• Previous experience at a consulting firm and/or marketing agency strongly preferred
• Strong analytical skills and proficiency with Excel required; experience with marketing analytics, customer data, digital marketing, CRM, marketing technology, or related tools and platforms is a plus
• 30-50% travel expected on average, with fluctuations based on client engagements
• Flexible, self-motivated, and proactive out-of-the-box and critical thinker
• Excellent interpersonal and communication skills, fluent written and spoken English
• Strong business acumen and problem-solving capabilities

Who You'll Work With

The Senior Analyst - BCG Vantage role will be an integral part of BCG's MSP Practice and also directly integrate into case teams on client engagements. Like all BCG case teams, you will work with a diverse set of functions across BCG to drive innovative thinking and outcomes for BCG and our clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.

Additional info

The BCG Vantage team is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. BCG Vantage members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight. BCG Vantage team members are staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. BGC Vantage team members also support the PA's business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.

*** For US locations only ***

In the US, we have a compensation transparency approach.

Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.

• The base salary range for this role in Chicago is $115, 700 -$119, 500.

This is an estimated range, however, specific base salaries within the range depend on various factors such as experience and skill set. It is not common for new BCG employees to be hired at the high-end of the salary range. BCG regularly reviews its ranges to ensure market competitiveness.

In addition to your base salary, your total compensation will include a bonus of up to 24% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.

All Of Our Plans Provide Best In Class Coverage

• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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