Senior Analyst, Analytics & Insights

Bold Orange; United States; On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Virtual mental health support

401(k) with 6-10% employer contribution

Paid parental leave

Tuition reimbursement

Job summary

Bold Orange is looking for a skilled Senior Analyst to join their Analytics & Insights team. The role requires at least 5+ years of experience in analyzing marketing datasets and building machine learning models. You'll be responsible for leading analytics work and providing actionable insights based on diverse datasets.

The ideal candidate should possess strong skills in SQL and Python, with a collaborative spirit. Benefits include comprehensive medical coverage and a 401(k) plan with generous employer contributions.

Qualifications

• At least 5+ years of domain experience within digital analytics or marketing analytics.
• Working knowledge of SQL and Python for analytics and machine learning.
• Experience with statistical modeling and experimental design.

Responsibilities

• Analyze datasets to understand marketing success and failures, providing clear recommendations.
• Build machine learning models and run statistical experiments to inform marketing outcomes.
• Design and train clients on dashboards for performance insights.

Skills

Digital analytics

Marketing analytics

SQL

Python

Machine learning

Statistical modeling

Communication skills

Education

Bachelor's degree in data science, business analytics, or related field

Tools

Google Analytics

PowerBI

Tableau

Snowflake

Job description

Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future‑focused perspective to our clients.

Position Summary

Bold Orange (BOCO)’s growing Analytics & Insights team is seeking a Senior Analyst with at least 5+ years of hands‑on experience analyzing marketing & customer datasets and experience building machine learning models and/or statistical experiments. The Senior Analyst will lead the hands‑on analytics work end‑to‑end in these projects, with constant support and mentorship from a Director. This work can include identifying what datasets are worth analyzing, provisioning & cleaning data, data exploration & modelling (clustering, forecasting, driver models, etc.), developing actionable insights, designing compelling data visualizations, and presenting / discussing recommendations with clients.

Across BOCO Analytics projects, the Senior Analyst will need to leverage their previous experience and bring a curious, creative energy for ongoing learning. With analytics work spanning customer transactions data, search/AI & web analytics data, email & SMS engagement data, media investment & engagement data, product & in‑store reviews data, and more, the team needs fundamental analytics skills and an agile mentality for exploring new domains. The ideal candidate has at least 5+ years of hands‑on marketing analytics experience, knowledge of both SQL and Python, comfort with Snowflake and/or other cloud data platforms, and demonstrated experience organizing, integrating, analyzing, and interpreting data to form a clear, compelling story. Experience with digital analytics tools (Google Analytics, digital ads platforms, ESPs, etc.) is not required but preferred.

Responsibilities

• Analyze integrated marketing and customer journey datasets to understand the drivers of success/failure in the context of client strategy and develop clear recommendations for a non‑technical audience.
• Build machine‑learning models (scikit‑learn, XGBoost) and run statistical experiments (control vs. exposed, MAB) to validate, predict, and identify drivers of marketing outcomes.
• Explore and learn to leverage new analytics datasets and tools, helping clients understand how they can support insights and optimization.
• Design, build, and train clients to understand reporting, dashboards, and performance insights for ongoing client delivery (Data Studio, PowerBI, Tableau, PowerPoint).
• Present and discuss analysis with internal stakeholders and clients, adapting content for different audiences.
• Build and maintain data architecture documentation to ensure clarity across teams on what datasets are canonical and where they come from.
• Mentor junior analytics team members to support their ongoing development, always promoting creativity as well as structured thinking.

Required Qualifications

• At least 5+ years of domain experience within digital analytics, marketing analytics or related field.
• Working knowledge of SQL and Python (incl. Pandas) for analytics and machine learning.
• Experience with statistical modeling and experimental design, including randomized control designs, regression modeling, decision tree / random forest classification, or other machine‑learning approaches.
• Bachelor’s degree in data science, business analytics, social sciences, or another related discipline with meaningful exposure to data analysis.
• Ability to thrive in a highly collaborative, cross‑functional environment where analytics supports and works closely with tech, creative, and execution teams.
• Innately curious and keen to learn new skills and new tools.
• Excellent communication skills – verbal and written. This is a client‑facing analytics role.

Preferred Qualifications

• Experience with machine‑learning & modeling tools including Scikit‑Learn, XGBoost, PyMC, Statsmodels, Prophet, and/or Dataiku.
• Experience with cloud data platforms including Snowflake, Databricks, AWS, Google Cloud, etc. Snowflake experience is especially valuable.
• Experience with data analysis & visualization tools including Data Studio (formerly Looker Studio), Tableau, Sigma, PowerBI, and/or Datorama.
• Experience with digital experience analytics tools including Google Analytics, Google Ads, Meta Ads, TikTok Ads, and/or SEMRush.
• Experience using AI tools (including custom skills / agents) to accelerate data analysis, code generation, or insight development.

Benefits That Matter

• Medical, dental, and vision insurance.
• Virtual mental health support.
• Health Savings and Flexible Spending Accounts (including dependent care).
• Infertility and critical illness benefits.
• 401(k) with generous 6‑10% employer contribution.
• Paid parental leave.
• Tuition reimbursement.
• Free parking and commuter support.

Note: Some benefits apply only to full‑time employees.

Who We Are

Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell‑O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun.

Equal Opportunity Employer

We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. If you would like more information about how your data is processed, please contact us.

We benchmark salaries across industry standards and local markets to ensure we offer competitive, fair compensation. Final offers reflect a candidate’s skills, experience, and location. The annual base for this position is anticipated to be between $90K to $125K in the Greater Minneapolis/St. Paul, MN market. Final compensation will be dependent on the ideal candidate’s experience and local market at the time of hire.