Senior Advertising Planning & Insights Analyst

Expedia; Washington (Washington County); On-site; USD 83,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Travel discounts

IATAN membership

Job summary

Expedia Group, a global travel company, seeks a Senior Advertising Planning & Insights Analyst to turn data into actionable campaign insights for travel advertisers. You'll work with PI, Sales, and CS teams to shape media strategies, manage budgets, and support key partner accounts across multiple regions.

The role emphasizes storytelling with data and cross-functional collaboration to boost revenue. You'll partner with analytics, yield, operations, strategy, and product to automate processes

Qualifications

• Experience in a data-driven, highly analytical culture.
• Experience in ecommerce, tech, digital marketing, or business consultancy.
• Experience in travel/digital marketing/ecommerce roles, or at OTAs.
• Experience in media planning across channels.
• Experience supporting large or strategic accounts with Sales/CSM.
• Strong client-facing communication and relationship-building.
• Strong project management, coordination of complex workstreams.
• Ability to turn data into actionable insights and storytelling.
• Thrives in a fast-paced environment with prioritization and teamwork.

Responsibilities

• Become part of the Planning & Insights (PI) recognized by Expedia Group Advertising as knowledgeable and proficient in reporting and analytics.
• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
• Partner closely with Sales and Customer Success Management teams to support large or strategic partner accounts.
• Build strong relationships with Sales teams and influence best practices across campaigns.
• Communicate in partner-facing situations using data to shape campaign strategy and strengthen partnerships.
• Contribute to growth of advertising partnerships and help drive quarterly and annual revenue targets.
• Lead and coordinate complex initiatives across internal and external stakeholders with project management.
• Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve systems and processes.

Skills

Data analytics

Ecommerce / digital marketing

Travel industry experience

Media planning

Sales/CSM collaboration

Client-facing communication

Project management

Cross-functional teamwork

Storytelling with data

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Advertising Planning & Insights Analyst

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Introduction to team

Do you enjoy visualizing, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Insights & Planning Analysts supporting Expedia Group’s advertising department, through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? If you’re looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Planning & Insights (PI) team offers the ideal environment and opportunity for you.

In this role, you will:

• Become a part of the Planning & Insights (PI) recognized by the wider Expedia Group Advertising business as knowledgeable and highly proficient in the specific areas of reporting & analytics, creating data insights and media planning.

• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.

• Partner closely with Sales and Customer Success Management (CSM) teams to support large or strategic partner accounts and ensure a seamless partner experience.

• Build strong relationships with Sales teams and influence best practices in day-to-day collaboration with sellers and their leaders across all stages of the advertising campaign.

• Communicate effectively in partner-facing situations, using booking, search, industry, and macroeconomic data to shape campaign strategy and strengthen Expedia Group Advertising partnerships.

• Contribute to the growth of existing and new advertising partnerships, helping drive quarterly and annual revenue targets.

• Lead and coordinate complex initiatives across internal and external stakeholders, applying strong project management, expectation setting, and follow-through.

• Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve and automate systems, tools, and processes across Planning & Insights and the broader Sales organization.

Experience and qualifications:

• Experience of working within a data-driven, highly analytical culture where insights inspire decisions, ideas and strategy.

• And/or experience of working within an ecommerce, tech, digital marketing or business consultancy environment.

• And/or experience of working within the travel industry, particularly in digital marketing and ecommerce roles, or at OTAs.

• And/or experience in media planning across different channels

• Experience supporting large or strategic accounts in close partnership with Sales and/or Customer Success teams.

• Strong client-facing communication skills, with the ability to deliver a polished, high-touch partner experience.

• Demonstrated ability to manage multiple stakeholders, balance competing priorities, and build trusted relationships across teams.

• Strong project management skills, including coordinating complex workstreams, driving alignment, and delivering key business initiatives.

• A passion for turning data into actionable insights and storytelling that inspires ideas, decisions, and strategy in both internal and external settings.

• A problem-solving mindset, with the ability to collaborate cross-functionally to uncover solutions that improve efficiency, effectiveness, and revenue generation.

• The ability to thrive in a fast-paced environment that requires prioritization, adaptability, and teamwork.

• An interest in staying current with trends in travel, technology, ecommerce, marketing, business, and leadership.

The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in New York is $89,500.00 to $125,000.00. Employees in this role have the potential to increase their pay up to $143,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $76,500.00 to $107,000.00. Employees in this role have the potential to increase their pay up to $122,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.