Senior Activation Manager

Critical Mass; New York (NY); On-site; USD 85,000 - 95,000; Full time

Job summary

Critical Mass is seeking a Senior Creative Engineer in New York to lead activation of dynamic creative campaigns across display, video, social, CTV and emerging channels. You will work with media, strategists and developers to deliver personalised advertising experiences at scale.

You will also mentor junior staff, drive automation, ensure high-quality QA, and partner with product and platform teams to evolve activation tools and templates for cutting-edge campaigns.

Qualifications

• 3+ years in activation, ad operations, campaign management, or marketing technology.
• Strong understanding of the digital advertising ecosystem including programmatic, social and video platforms.
• Experience with DCO, creative management platforms, ad servers or DSPs.
• Excellent troubleshooting and problem-solving skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.

Responsibilities

• Lead activation and delivery of dynamic creative campaigns across display, video, social, CTV, and emerging channels.
• Configure and manage campaign setups across ad servers, social channels, and creative platforms.
• Mentor and support junior team members and drive operational best practices.
• Collaborate with product and development teams to improve activation tools and templates.
• Contribute to adoption of AI-assisted workflows and emerging technologies.

Skills

Activation experience

Project management

Troubleshooting

Communication

Automation mindset

Tools

HTML5

CSS

JavaScript

APIs

Job description

Job Description

ArtBot (part of Critical Mass) are currently looking for a Senior Creative Engineer to come and our fast growing Creative Activation team. Artbot offers the opportunity to work at the forefront of creative technology, dynamic advertising and scalable creative activation. You’ll join a collaborative and forward-thinking team working across global brands, emerging platforms and evolving technologies - helping shape the future of personalised advertising and creative automation.

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Activation

Job Description

ArtBot (part of Critical Mass) are currently looking for a Senior Creative Engineer to come and our fast growing Creative Activation team. Artbot offers the opportunity to work at the forefront of creative technology, dynamic advertising and scalable creative activation. You’ll join a collaborative and forward-thinking team working across global brands, emerging platforms and evolving technologies - helping shape the future of personalised advertising and creative automation.

We value curiosity, innovation, collaboration and continuous learning and we’re committed to creating an environment where talented people can grow,experiment and make meaningful impact.

This role sits at the intersection of creative operations, marketing technology, automation and digital activation. You will lead the technical activation and delivery of dynamic creative campaigns across multiple platforms and channels at ArtBot.

You will work closely with media teams, strategists, analysts, creatives,developers and platform partners to build, activate and optimise personalized advertising experiences for some of the world’s leading brands.

As a senior member of the department, you will also help mentor and support junior team members, driving operational best practice and helping evolve the team’s technical capabilities.

The ideal candidate is highly organised, technically curious and excited by the evolving landscape of creative technology, automation and AI-assisted workflows.

The Creative Activation team sits at the centre of campaign execution, creative technology and operational excellence at ArtBot. The team is responsible for activating and scaling dynamic creative campaigns across multiple digital platforms, ensuring campaigns are delivered accurately, efficiently and with performance in mind.

You Will

• Campaign Activation & Delivery.
• Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media and emerging channels
• Configure and manage campaign setups across various ad servers, social channels, creative management platforms and proprietary systems
• Manage large scale creative variations, data feeds and audience driven messaging frameworks
• Ensure campaigns are delivered accurately, efficiently and to a consistently high standard
• Creative Technology & Automation.
• Identify opportunities to improve operational workflows through automation and scalable processes
• Support the development and implementation of workflow optimisation initiatives
• Collaborate with product and development teams to improve activation tools, templates and systems
• Contribute to the adoption of AI-assisted workflows and emerging creative technologies where appropriate
• Quality Assurance & Troubleshooting.
• Maintain a strong “right first time” approach to campaign activation and QA
• Troubleshoot technical issues across creative builds, feeds, platforms and campaign delivery environments
• Develop and maintain activation documentation, processes and best practices
• Team Leadership & Collaboration.
• Mentor and support junior team members
• Foster a collaborative, solutions focused team culture
• Work cross functionally with accounts, strategy, analytics, creative and development teams to deliver integrated campaign solutions
• Client & Stakeholder Partnership.
• Act as a trusted technical and operational lead for key clients and internal stakeholders
• Communicate complex technical concepts clearly to both technical and non-technical audiences
• Support ongoing innovation, experimentation and performance optimisation initiatives
• Confidential - Not for Public Consumption or Distribution

You Have

• 3+ years’ experience in activation, ad operations, campaign management, creative operations or marketing technology
• Strong understanding of the digital advertising ecosystem, including programmatic, social and video platforms
• Experience within DCO alongside creative management platforms, ad servers or DSPs
• Strong organisational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
• Comfortable working with structured data, campaign feeds and large-scale creative variations
• Excellent troubleshooting and problem-solving skills
• Strong attention to detail and commitment to operational excellence
• Experience mentoring or supporting junior team members
• Confident communication skills across both technical and non-technical audiences
• Curiosity around automation, emerging technologies and AI-assisted workflows

Advantageous

• Knowledge of HTML5, CSS and JavaScript
• Experience with APIs, feed-based workflows or workflow automation tools
• Familiarity with creative production pipelines and scalable content operations
• Experience working across display, OLV, CTV, retail media or commerce media channels
• Understanding of audience segmentation, tagging and personalisation frameworks
• Experience collaborating with product, engineering or platform development teams
• Familiarity with experimentation methodologies and creative performance optimization $85,000 - $95,000 USD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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$85,000 - $95,000 USD