Senior Account Executive, Talent & Influencer Integration & Creator Economy

Sunshine Sachs Morgan & Lylis; New York (NY); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) with matching

Annual merit-based bonuses

PTO

Work from Anywhere program

Summer Fridays

Wellness Days

4-week sabbatical

Job summary

Sunshine Sachs Morgan & Lylis in New York seeks a Senior Account Executive to lead talent and influencer campaigns for iconic brands and disruptive startups. You will drive strategy, manage client relationships, and oversee on-site events while staying on the cutting edge of creator culture.

The role requires 4+ years in talent/influencer relations, exceptional writing, and the ability to operate in a fast-paced NYC environment. A strong network with high-profile talent is a plus.

Qualifications

• 4+ years of experience in talent and influencer relations.
• Proficient with platforms like TikTok and Instagram.
• Strong writing and ability to translate brand messages into social briefs.

Responsibilities

• Execute integrated influencer campaigns aligning creator voices with brand goals.
• Produce briefs, talent contracts, client memos and briefing notes.
• Monitor news cycles for opportunities in influencer partnerships.

Skills

Talent & influencer relations

Platform fluency

Meticulous writing

High emotional intelligence

Organized

Over-deliver mindset

Tools

Julius

Celebrity Intelligence

IMDb Pro

Job description

Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non‑profits, creative legends, and visionary founders who define the global discourse.

Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.

You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens when the spotlight stays firmly on those we represent. We fly under the radar by design — preferring to let our campaigns, and our results, speak for themselves.

If you're driven, intentional, and ready to do good, we're ready for you!

Sunshine Sachs Morgan & Lylis has an immediate opening for a strategic, high‑energy Senior Account Executive to join our Talent and Influencer Integration team in New York. We are looking for a modern storyteller with about 4‑5 years of experience who understands that in 2026, a brand’s cultural relevance is forged through a mix of high‑level talent prestige and digital‑first creator communities.

You are a go‑getter with a sharp blend of EQ and IQ, capable of managing the daily needs of global brands while thinking creatively about their place in the social zeitgeist. You don't just follow influencers; you understand the mechanics of the creator economy and how content moves through the social ecosystem. If you are a proactive problem‑solver who thrives in the fast‑paced NYC environment and wants to lead the daily narrative for iconic brands and disruptive startups, we want to hear from you.

As a Senior Account Executive, you are a primary driver of our digital and talent‑led campaigns. You possess the professional maturity to develop trusting relationships quickly and the technical skill to lead a campaign from initial strategy to final analytical reporting.

The Role

• Integrated Strategy Execution: Execute comprehensive communications strategies for both earned and paid influencer campaigns. You understand how to align creator voices with brand objectives to drive genuine engagement.
• Content and Briefing Mastery: Produce and edit materials including creative briefs, talent contracts, client memos, and briefing notes. You ensure all documents are client-ready and reflect a deep understanding of the project goals.
• The Cultural Radar: Act as the team’s eyes and ears. Monitor news cycles for daily breaks and pop culture moments that our clients can leverage through influencer partnerships.
• Account Stewardship: Partner with senior leaders to achieve deliverables for a full roster of 4–6 clients. You ensure that client requests are handled with efficiency, professional poise, and total precision.
• Event Leadership: Assist in planning and executing talent-focused events and influencer activations, providing on-site support and managing talent logistics in real‑time.
• Mentorship and Training: Proactively mentor and teach junior staff. You take pride in sharing your industry knowledge and helping build the next generation of talent experts.
• Relationship Driven: You understand that we are a people business. You lead by example in how you treat your co‑workers, partners, and the media—prioritizing trust and integrity in every interaction.

Who You Are

• The Creator Expert: 4+ years of experience in talent and influencer relations. You have a documented track record of executing campaigns from strategy to completion and feel confident conducting outreach to high‑level talent reps.
• Platform Fluent: You are deeply aware of the latest trends across TikTok, Instagram, and emerging platforms. You have a pulse on who is up‑and‑coming and how to leverage their unique audience.
• A Meticulous Writer: You are fast, persuasive, and detail‑oriented. You can translate a complex brand message into a clear, compelling social brief or creator pitch.
• High EQ: You possess high EQ and situational awareness. You have the confidence to voice your opinion in brainstorms and the judgment to make the call in high‑pressure environments.
• Exceptionally Organized: Your research and organizational skills are unmatched. You can manage multiple projects simultaneously without letting a single detail or deadline slip.
• Driven to Over‑Deliver: You take genuine pride in exceeding expectations and are energized by work that allows you to be a part of something good.

Nice‑to‑haves

• Global Collaboration: Experience working with teams across multiple locations and time zones.
• Tech‑Forward: Previous experience using influencer research tools like Julius, Celebrity Intelligence, or IMDb Pro.
• Interests Beyond Influencer: We love to combine entertainment with social good; experience in integrated PR or brand integration is a major plus.

$67,500 - $75,000 a year

Benefits x Perks

• medical, dental, and vision plans
• 401(k) with matching
• annual merit‑based bonuses
• PTO
• fertility
• FSA for medical
• childcare
• commuter expenses
• a flexible work schedule
• Work from Anywhere program
• Summer Fridays
• Wellness Days
• a 4‑week sabbatical or trip to celebrate select anniversaries
• collaborative workspaces
• rooftops
• celebrations
• networking opportunities
• community volunteering
• Juneteenth, Election Day, International Women’s Day, etc.

SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.

There’s more!

From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.