Senior Account Executive, Consumer Brands

MSL; Chicago, Northern (IL, KY); Hybrid; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

401(k)

Paid time off

Parental and family leave

Job summary

MSL in Chicago is seeking a digitally fluent Senior Account Executive for our Consumer Brands practice. You will help develop and implement social-first ideas and integrated communications programs that break through in culture, and you will lead day-to-day account activities for iconic brands.

You should understand the PESO ecosystem and bring hands-on experience across digital strategy and influencer marketing, from owned social to influencer programs, earned media and paid amplification.

Qualifications

• BA/BS degree or equivalent experience.
• 2-3+ years in PR, influencer marketing, digital strategy, social or integrated comms; agency experience with CPG/retail brands a plus.
• Strong understanding of PESO model and how earned, shared, owned and paid channels work together.
• Hands-on familiarity with digital/social work from owned content to influencer programs.
• Creative problem-solver with pulse on culture and trends.
• Curiosity about AI/LLM tools and their impact on communications.

Responsibilities

• Develop and execute social-first consumer communications programs across PESO; connect earned, owned, influencer, community and paid amplification to client goals.
• Lead influencer/creator strategy end-to-end including talent briefs, content review, direction and reporting; paid media experience a plus.
• Oversee owned social/community work, including content planning and channel activation with cross-functional partners.
• Translate cultural trends into timely ideas and opportunities for clients; monitor culture and platform shifts.
• Harness AI/LLM tools to accelerate research, ideation, drafting and analysis while ensuring credible voices shape brand discovery.

Skills

Social strategy

Influencer marketing

Digital strategy

Content creation

Writing

Client management

Budget management

Leadership

Education

BA/BS degree

Tools

Brandwatch

Cision

Sprinklr

Google Trends

Job description

Company description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.

Overview

MSL is currently seeking a digitally fluent Senior Account Executive for our Consumer Brands practice in our Chicago office. As an integral member of the team, this Senior Account Executive will help develop and implement social-first ideas and integrated communications programs that break through in culture. The role will also lead day-to-day account activities for iconic brands, with a sharp eye for the cultural conversations, influencers and digital behaviors shaping consumer attention.

If you thrive in a fast-paced environment and are excited to turn culture into work that earns attention, drives conversation and creates influence, we want you on the team. You should understand how the PESO ecosystem works together and bring hands-on experience across digital strategy and influencer marketing, from owned social and community content to influencer programs, earned media and paid amplification. Details matter: you should be able to handle timelines and budgets, guide junior team members, work with senior leaders to move the work forward and present expertly to clients.

If culture is the top of your social feed, you understand how people discover, share and act on ideas, and you are curious about how communications can shape what shows up in search, social and AI-powered answers, this is the place for you. We offer a collaborative and creative environment that celebrates innovation, continuous learning and smart experimentation.

Responsibilities

• Support the development and execution of social-first consumer communications programs and ideas across the PESO ecosystem, connecting earned media, owned social, influencer, creator, community and paid amplification to client goals
• Support influencer and creator strategy and handle execution of influencer, celebrity and talent programs from end to end, including talent identification, briefs, content review, creative direction and reporting; paid media experience a plus
• Support owned social and community-led work, including content planning, channel activation and coordination with social, creative and media partners
• Stay close to culture, consumer behavior, platform shifts, influencer communities and emerging conversations; translate what is happening in the feed into timely ideas and opportunities for clients
• Harness AI and LLM tools to accelerate research, ideation, drafting and analysis, while understanding how earned authority, trusted content and credible voices shape brand discovery and recommendation across search and AI-powered platforms
• Collaborate across PR, social, influencer, creative, strategy, media and agency partner teams to help deliver connected work rather than channel-by-channel execution
• Develop in-person and virtual event execution logistics, including vendor coordination, run-of-show creation, real-time results management and budget management
• Write strong media, social and consumer-facing materials, including persuasive pitches, press releases, briefs, talking points and fact sheets, with a proven understanding of the media and creator landscape
• Support account management by leading client calls, developing clear recaps, handling project timelines and proactively driving next steps
• Develop program recap reports that connect performance metrics, cultural response and key takeaways to program impact and future optimization
• Support financial processes for client programs, including budget trackers, billing, invoicing and vendor payments
• Conduct research for plan development through independent desktop and social research, AI-assisted exploration where appropriate, and collaboration with in-house research and culture teams
• Provide oversight, guidance and mentorship to junior team members, contributing to a positive, inclusive and collaborative team environment
• Coordinate media and social monitoring and provide proactive updates, opportunities and thoughtful perspective for clients

Qualifications

• BA/BS degree in a related field or equivalent relevant experience
• 2-3+ years of experience in PR, influencer marketing, digital strategy, social media or integrated communications; agency experience with CPG and/or retail brands and multicultural programming a plus
• Strong understanding of the PESO model and how earned, shared, owned and paid channels work together to build visibility, credibility, participation and consumer action
• Hands‑on familiarity with digital and social work, from owned channel content and community engagement to influencer and creator programs
• Creative problem solver with a strong pulse on culture who can turn trends, tensions and audience behavior into relevant ideas for brands
• Curiosity about AI and LLM tools, including how communications, credible sources and earned media can shape brand discovery, visibility and understanding in AI-powered environments
• Strong verbal communication skills, client presence and professionalism
• Excellent writing, attention to detail, organization, multitasking and proactive project management skills
• Flexibility to move between different tasks, collaborate across fields and pivot quickly based on client and cultural needs
• Experience with social listening, media intelligence or measurement tools such as Brandwatch, Cision, Sprinklr, Google Trends or similar platforms a plus
• Experience working across retail or beauty brands a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines. #LI-CC2

Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/14/2026.