Senior Account Executive - Canvas - HiEd

Instructure, Inc.; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Generous time off

Wellness programs

Tuition reimbursement

Professional development

Tech tools

Recognition program

Inclusive culture

Job summary

Instructure, Inc. seeks an experienced Senior Account Executive to expand Canvas adoption across higher education in the West/Central US. You will tailor messaging, engage with CIOs and provosts, and drive the sales cycle from qualification to closure.

The role requires 5+ years in SaaS or EdTech sales, a strategic, consultative approach, and travel up to 25%. You will collaborate with cross‑functional teams and maintain accurate Salesforce data.

Qualifications

• 5+ years of proven SaaS or EdTech sales experience.
• Experience selling complex enterprise software to higher education.
• Willingness to travel up to 25% in the West/Central US.

Responsibilities

• Drive new business growth by selling Canvas to new clients in West/Central US.
• Forecast quarterly and annual sales performance.
• Build relationships with key decision makers in higher education.
• Navigate institutions and guide prospects through the purchasing process.

Skills

SaaS sales

EdTech knowledge

C-suite selling

Strategic selling

Forecasting

Travel readiness

Education

Bachelor's degree in Business or related field

Tools

Salesforce

Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Instructure is seeking an experienced Senior Account Executive to join our growing higher education sales team. You'll play a pivotal role in expanding the reach of Canvas and transforming how colleges and universities approach digital learning across the West/Central US region.

What You’ll Be Doing

• Drive new business growth by selling Canvas to new clients in the West/Central US region.
• Reside in the West/Central US or within convenient travel distance to the region.
• Share insights to help prospective clients accurately evaluate different solutions and choose what best fits their needs.
• Prepare and tailor messaging and presentations for prospective clients.
• Guide prospects through the purchasing process to successful, timely closure.
• Accurately forecast your quarterly and annual sales performance.
• Develop targeted sales strategies to build and nurture a robust client pipeline.
• Navigate through higher education institutions and build relationships with key decision makers and buyers.
• Consistently achieve or exceed sales quotas within established timelines.
• Partner closely with Senior Account Executives and clients in the field to gain referrals and expand market presence.
• Log detailed, accurate account information in Salesforce CRM in a timely manner.

What We’re Looking For

• 5+ years of proven sales experience, ideally within SaaS or EdTech.
• Demonstrated ability to achieve and exceed sales targets in a competitive environment.
• Experience selling complex enterprise-level software, SaaS solutions, and services.
• Experience selling at all levels, including C-suite and executive leadership.
• Outstanding strategic and consultative sales skills with the ability to conduct thorough needs analyses and develop tailored proposals.
• Understanding of educational pedagogy and the process of selling an LMS is a plus.
• Existing relationships within higher ed institutions in the West/Central US are a bonus.
• Willingness and ability to travel up to 25%.
• Bachelor's degree in Business, Sales/Marketing, or a related field preferred.

If you thrive in a dynamic environment and are passionate about helping education institutions succeed, we want to meet you. Join us at Instructure and help shape the future of learning.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.