Senior Account Based Marketing Manager

Namely; United States; On-site; USD 79,000 - 115,000; Full time

Job summary

Dropbox is seeking an Account-Based Marketing Manager to turn high-potential accounts into lasting customer relationships. You will execute 1:1, 1:few, and 1:many ABM programs, collaborating with Marketing, Sales, and Data Science to drive pipeline and revenue.

This hands-on IC4 role demands strategic prioritization, cross-functional influence, and a test-and-scale mindset across channels, channels, and AI-enabled approaches while aligning with Dropbox’s Virtual First model.

Qualifications

• 6+ years of marketing experience.
• 4+ years B2B marketing with ABM programs for enterprise/high-value accounts.
• Own ABM programs in complex B2B environments.
• Experience across channels: digital ads, email, landing pages, content, direct mail, events, Sales outreach.
• Excellent writing/editing skills for account-specific messaging.
• Strong analytics to interpret campaign and pipeline data.
• Experience partnering with Sales to drive qualified meetings and pipeline.
• Experience using AI to improve marketing workflows with validation.

Responsibilities

• Lead 1:1, 1:few, and 1:many ABM programs with Marketing leadership.
• Design high-impact account plays using personalized content and multi-channel tactics.
• Turn account signals into tailored messaging and experiences.
• Partner with Sales to prioritize accounts and align investments.
• Develop hypotheses, test channels, and optimize campaigns.
• Apply approved AI tools with rigorous validation.
• Create scalable plays and playbooks for repeatable success.

Skills

ABM experience

Multi-channel campaigns

Copywriting / messaging

Analytics

Sales alignment

Experimentation

AI in marketing

Job description

Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Role Description

Dropbox is hiring an Account-Based Marketing Manager to help turn our highest-potential accounts into our next great customer relationships. As part of the Dropbox Marketing organization, you will create targeted, personalized marketing programs that engage priority buying groups, open doors within strategic accounts, and create or accelerate pipeline across the Dropbox portfolio.

This is a hands-on IC4 individual contributor role for a high-agency marketer who combines strong campaign execution with analytical judgment, strategic prioritization, and cross-functional influence. You will work at the intersection of Marketing, Sales, and Data Science, translating account intelligence, product signals, buyer needs, and business priorities into compelling experiences that move accounts forward. You will independently lead cross-functional, multi-phase ABM initiatives, clarify ambiguous problems, make thoughtful tradeoffs, and help partners align around the highest-value opportunities.

This role is built for an experimenter and builder. You will have the freedom to test new channels, messages, technologies, and account plays, learn quickly from performance, and scale the approaches that deliver results. You will help Dropbox strengthen its ABM motion by bringing together personalized experiences, product-led growth signals, and coordinated Sales engagement.

You will join Dropbox at an important moment in the evolution of our sales-led growth strategy. You will gain meaningful exposure to senior Sales and Marketing leaders, work across a diverse portfolio of products and audiences, and see a direct connection between your ideas, the customer experiences you create, and measurable revenue impact.

Responsibilities

• ABM campaign execution: Develop and execute integrated 1:1, 1:few, and 1:many programs with Marketing leadership that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline.
• Creative account plays: Design high-impact campaigns and bespoke experiences that help Dropbox stand out within target accounts, using tactics such as personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach.
• Account personalization: Turn account fit, product usage, intent, engagement, industry context, and buyer insights into relevant messaging, offers, content, and experiences tailored to specific accounts and buying roles.
• Sales partnership & prioritization: Partner closely with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around the highest-value opportunities. Develop coordinated plays that open new opportunities, expand customer relationships, advance active deals, and resolve misalignment when account priorities or signals change.
• Experimentation & optimization: Develop campaign hypotheses, test new channels and creative approaches, and prepare account engagement and pipeline results to review and continuously improve targeting, messaging, personalization, and program investment.
• AI-enabled execution: Proactively apply approved AI tools to improve account research, campaign development, personalization, analysis, and decision-making. Model rigorous validation of AI outputs in complex marketing scenarios, identify and mitigate risks, and experiment responsibly with new AI-enabled approaches that can improve outcomes for the role and its cross-functional partners.
• Scalable plays & operating model: Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks that Sales and Marketing teams can consistently adopt across products and segments. Use learnings from execution to recommend improvements to Dropbox’s ABM priorities, operating approach, and cross-functional ways of working.

Requirements

• Results driven professional with 6+ years of overall experience.
• ABM experience: 4+ years of B2B marketing experience, including at least 2 years directly executing ABM programs for enterprise or high-value accounts.
• Scaled, high-agency execution: Experience independently owning ABM programs in a complex B2B environment involving multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes.
• Multi-channel campaigns: Demonstrated experience independently launching coordinated campaigns across channels such as digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach.
• Writing & messaging: Excellent writing and editing skills, with experience developing high-converting landing pages, emails, ads, campaign messaging, or Sales-facing assets tailored to specific accounts and buyer audiences.
• Analytics & insights: Excellent analytical ability, including experience interpreting account, campaign, intent, engagement, and pipeline data to uncover findings, identify opportunities, prioritize action, and recommend program changes.
• Sales & revenue execution: Experience partnering directly with Sales to select accounts, map buying groups, coordinate outreach, and execute programs tied to qualified meetings, pipeline creation, opportunity progression, or account expansion.
• Experimentation, optimization & AI: Demonstrated experience forming campaign hypotheses, running structured tests, and applying learnings to improve targeting, messaging, personalization, channel mix, and campaign results. Experience using generative AI to improve marketing workflows while rigorously validating outputs, identifying risks or limitations, protecting sensitive data, and maintaining accountability for final quality.

Preferred Qualifications

• Market experience: Background in supporting complex GTM motions for AI, collaboration, or productivity products.
• Signal-based targeting: Experience using product usage, intent, propensity, engagement, or other account signals to prioritize audiences and personalize campaigns.
• AI-enabled marketing: Experience using AI tools to accelerate account research, messaging, personalization, campaign development, or performance analysis while maintaining accuracy and brand quality.
• High-velocity execution: Demonstrated ability to manage multiple campaigns simultaneously, prioritize effectively across competing deadlines, and quickly pivot resources and plans toward emerging opportunities.
• PLG-to-SLG motions: Experience supporting product-led-to-sales-led growth motions by using product and account signals to prioritize high-potential customers, activate targeted campaigns, and drive enterprise conversion or expansion.

Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

• Awareness: Understand yourself and others.
• Judgment: Evaluate information and make decisions in complex situations.
• Adaptability: Learn, adjust, and stay effective through change.
• Connection: Communicate, collaborate, and build trust.

To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.

Compensation

The range listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Read more about our benefits here.

Company Description

Dropbox isn’t just a workplace—it’s a living lab for designing a more enlightened way of working. We’re a global community of bold visionaries and resourceful doers shaping the future of Dropbox and, in turn, the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, creating space for meaningful work and lasting relationships. With a startup mindset and enterprise-level opportunities, we expect Dropbox employees to think critically, stay curious, and use modern tools, including AI, to improve how work gets done. Here, you can be who you are and grow into who you’re meant to be. You own your impact, helping make work more intuitive, joyful, and human for yourself and hundreds of millions of people worldwide. If you’re ready to push boundaries and challenge yourself, Dropbox is ready for you.

Team Description

The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, message positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team.

Virtual First

Dropbox’s Virtual First way of working is designed to help people do their best work with flexibility, autonomy, and connection. Day to day, teams work remotely with nonlinear schedules and core collaboration hours that support deep focus and individual working styles. We prioritize asynchronous communication to improve clarity, respect deep work time, and reduce unnecessary meetings. While remote work is the primary experience for our employees, we also prioritize intentional, in-person connection. We bring teams together through regular team gatherings, on-demand workspaces, and Dropbox Neighborhood events in order to strengthen team cohesion, foster creativity, and enhance momentum. Virtual First is built to provide the same access to opportunity, growth, and impact for everyone, regardless of location.

This role requires travel to offsites and various other team gatherings (approximately 5-10% of the year or 2-3 days per quarter). We provide advance notice when possible and encourage candidates to discuss any accommodation needs during the interview process.

AI Fluency

AI fluency is a core part of how we work and grow. It’s not about being an expert—it’s about using these tools thoughtfully and effectively to improve your work and support others.

We look for four key behaviors in candidates:

• Ownership: You use AI responsibly by protecting data, applying sound judgment, and taking accountability for the quality and accuracy of your work.
• Experimentation: You explore new AI capabilities and apply them to improve workflows within approved tools and practices.
• Leverage: You use AI to enhance thinking, improve efficiency, and increase your impact and your team’s.
• Learning: You stay current on emerging AI tools and trends, continuously build your skills, and share what you learn with others.

Together, these behaviors help build a workforce where technology amplifies human judgment, creativity, and impact.

Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. To learn more, see our approach to AI in hiring.

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.