Senior ABM Manager (Telehealth)

Empower Pharmacy; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Empower Pharmacy seeks a Senior ABM Manager - Telehealth to build and own a high-performance ABM function that drives pipeline, revenue, and account penetration across telehealth platforms and digital health networks. You will partner with sales leaders, leverage AI for precision, and align regulatory requirements in a fast-moving, regulated environment.

The role requires strategic ABM execution, executive communications, and budget ownership across technology, media, and agencies to maximize

Qualifications

• 7–10 years in B2B marketing with ABM experience.
• Experience building ABM programs in high-growth or enterprise settings.
• Strong analytical and leadership abilities, regulatory awareness.

Responsibilities

• Design and own a tiered ABM program across telehealth, virtual care, and digital health networks.
• Partner with sales leaders and executives; provide ROI and pipeline insights.
• Own attribution, dashboards, and revenue targets for ABM initiatives.
• Lead multi-channel orchestration across programmatic ads, LinkedIn, mail, and events.

Skills

ABM platforms

Marketing automation

CRM analytics

Executive communication

AI-powered personalization

Attribution modeling

Cross-functional collaboration

Regulatory alignment

Education

Bachelor’s degree in Marketing or Business

Tools

6sense

Demandbase

Terminus

Salesforce

HubSpot

Marketo

Job description

Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the nation’s most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility, we’re redefining what’s possible in personalized medicine and pharmaceutical manufacturing. We’re proud to be recognized as one of Houston’s fastest-growing private companies and ranked #116 in Healthcare & Medical on the Inc. 5000 List for 2025.

Our strength is built on four core values: People, Quality, Service, and Innovation. Guided by these principles, we’ve created a uniquely integrated healthcare platform powered by advanced technology, operational excellence, and a relentless commitment to patient care. From manufacturing and quality control to distribution and customer experience, our teams work together to raise industry standards, expand access to critical medications, and improve outcomes for patients and providers across the country.

At Empower, joining our team means more than starting a new role. It means becoming part of a mission-driven organization that’s transforming healthcare at scale. We invest deeply in our people, encourage bold thinking, and create opportunities for growth, leadership, and innovation at every level. Your ideas matter here, your development is supported, and the work you do has a direct impact on the lives of millions.

If you thrive in a fast-moving, purpose-driven environment where innovation, collaboration, and ambition come together, Empower Pharmacy is the place for you. Let’s transform healthcare together.

Position Summary:

The Senior ABM Manager - Telehealth exists to build and own a high-performance ABM function—driving pipeline, accelerating revenue, and deepening account penetration across telehealth platforms, virtual care groups, and digital health networks. The ideal candidate has built enterprise ABM programs in complex B2B environments, thrives in ambiguity, enjoys partnering deeply with sales leaders, is highly analytical, and leverages AI to deliver account-level precision at scale and smarter than the competition. They are equally comfortable discussing campaign strategy with marketers, pipeline reviews with sales leadership, and ROI with executive stakeholders.

Responsibilities:

ABM Strategy and Architecture

• Program Architecture: Design and own a tiered ABM program—one-to-one, one-to-few, and one-to-many—across telehealth platforms, virtual care groups, and digital health networks. Use AI-driven intent platforms to score and prioritize accounts, concentrating resources on the highest-revenue opportunities.
• Regulatory Alignment: Ensure all ABM strategies and content adhere to FDA 503A/503B promotional guidelines, PCAB standards, and telehealth-specific regulatory requirements, including state licensure and telemedicine prescribing rules. Build an AI-assisted compliance review workflow that catches exposure before launch without sacrificing execution speed.
• Executive Communication: Present ABM strategy, performance, investment recommendations, and executive business reviews to senior leadership.
• Budget Ownership: Manage ABM investment across technology, media, personalization, and agency partners to maximize pipeline efficiency and return on marketing spend.

Campaign Execution and Multi-Channel Orchestration

• Omnichannel Deployment: Plan and optimize ABM campaigns across programmatic display, LinkedIn, direct mail, email, and executive events. Use AI-powered sequencing to reach telehealth medical directors, virtual care operators, and digital pharmacy buyers at peak buying intent.
• Content Personalization: Develop account-specific assets—landing pages, case studies, and condition-specific messaging—targeting each telehealth segment’s clinical, operational, and virtual care delivery pain points. Deploy generative AI to scale production across dozens of accounts without compromising brand standards.
• Pipeline Acceleration: Execute ABM programs that compress sales cycle velocity through executive engagement, ROI tools, and mid-funnel re‑engagement. Ensure marketing intelligence directly informs SDR and field sales outbound, eliminating gaps across the buying committee.
• Customer Expansion: Develop programs that increase penetration within existing telehealth platforms by identifying whitespace opportunities across product lines, specialties, and provider networks.

Sales Alignment and Revenue Operations

• Sales Partnership: Serve as the embedded ABM partner to sales (will also partner with Customer Success, Marketing, Product, Medical Affairs, Compliance, Executive Leadership) across pipeline reviews, territory planning, and QBRs. Establish a shared operating cadence—account syncs, pipeline reviews, attribution reporting— that drives co‑ownership of account penetration and revenue goals.
• Attribution Modeling: Build a multi‑touch attribution framework tracking ABM’s contribution to pipeline creation, acceleration, and closed‑won revenue. Produce dashboards showing influence, velocity delta, and deal size lift for ABM‑engaged accounts versus control groups.
• Account Intelligence: Operationalize an account intelligence system aggregating intent signals, engagement data, and competitive insights into real‑time profiles. Use AI summarization to deliver pre‑call briefings that equip the commercial team to win at the executive level.
• Revenue Ownership: Own quarterly ABM pipeline and revenue targets in partnership with Sales, with accountability for sourced pipeline, influenced revenue, expansion revenue, and account penetration.

Technology, Automation, and Analytics

• MarTech Optimization: Own the ABM technology stack (6sense, Demandbase, Clay, Zoominfo, Salesforce, Hubspot, Marketo, etc)—intent platforms, ad targeting, personalization engines, and analytics. Evaluate AI‑native tools that expand capabilities and reduce manual overhead, keeping the team at the frontier of account‑based marketing.
• Performance Analytics: Define KPIs covering account engagement lift, influenced pipeline, deal size by ABM tier, and marketing‑sourced revenue. Build automated dashboards delivering real‑time program visibility that enables fast, data‑driven optimization decisions.
• AI‑Powered Scaling: Deploy AI and automation to scale ABM output without proportional headcount growth—using ML for segmentation, generative AI for content variation, and automated workflows for touchpoint sequencing. Codify processes into repeatable playbooks.

Knowledge and Skills:

• Expertise with ABM platforms (6sense, Demandbase, Terminus), marketing automation (HubSpot, Marketo), and CRM (Salesforce); able to integrate these into AI‑augmented demand generation programs.
• Strong command of multi‑touch attribution, pipeline analytics, and revenue reporting; translates performance data into clear insights for sales and executive audiences.
• Proficiency with generative AI and predictive scoring tools to accelerate content production, sharpen targeting, and optimize campaign performance across the account lifecycle.
• Experienced building compliance‑aware governance workflows that maintain execution speed in regulated, brand‑sensitive environments.

Experience and Qualifications:

• 7-10 years in B2B marketing with experience building or scaling an ABM program at a high‑growth or enterprise organization.
• Proven track record building ABM programs with measurable impact on pipeline growth, sales cycle duration, or average deal size.
• Hands‑on experience with AI and marketing technology tools for intent targeting, content personalization, campaign automation, and attribution.
• Bachelor’s degree in Marketing, Business, or a related field; experience in regulated industries (telehealth, pharmaceutical, healthcare, SaaS, or life sciences) strongly preferred.
• Customer Focus: Builds trust through customer‑centric solutions.
• Strategic AI: Guides responsible AI adoption and adaptation.
• Optimizes Work Processes: Drives efficiency with continuous improvement.
• Collaborates: Partners effectively to achieve shared goals.
• Resourcefulness: Secures and deploys resources efficiently.
• Manages Complexity: Simplifies and solves complex challenges.
• Ensures Accountability: Delivers on commitments with integrity.
• Situational Adaptability: Adjusts approach to shifting conditions.
• Communicates Effectively: Tailors messages to diverse audiences.

Values:

• People: Empowering people defines who we are.
• Quality: Excellence in every product, every time.
• Service: Serving others is our highest purpose.
• Innovation: Advancing care through technology and discovery.

Employee Benefits, Health, and Wellness:

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. Employees are regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Empower Pharmacy’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.