Segment Content Marketing Specialist - Global Machine Building Segment

Eaton; South Milwaukee (WI); On-site; USD 86,000 - 126,000; Full time

Job summary

Eaton is seeking a Segment Content Marketing Specialist for the Global Machine Building Segment, based near South Milwaukee, WI. The role drives content development and optimization to differentiate Eaton and engage buyers through the journey.

You will partner with marcom COEs, shared services, and the Campaign Architect to define campaign asset strategies, guide briefs for copywriters and publishers, and optimize content using engagement data.

Qualifications

• Bachelor's degree from an accredited institution.
• Minimum of 5 years of marketing communications experience.
• No relocation; must reside within a 50 mile radius of South Milwaukee, WI; Beachwood, OH; or Moon Township, PA.
• Eaton will not sponsor immigration for this position.

Responsibilities

• Managing the development and optimization of content for demand generation and ABM campaigns, with metadata.
• Leverage UX, Social, and SEO COE expertise to shape content for integrated campaigns.
• Initiate landing page content objects in Workfront and brief copywriters/publishers on messaging, layout, and CTAs.
• Initiate email campaigns in Workfront and brief on messaging, layout, and CTAs for copywriters and Eloqua teams.
• Drive the creation of sales enablement and digital assets with messaging, layout, and CTAs.
• Lead the creation of social posts, videos, and promotional material with briefs on messaging and CTAs.
• Act as a bridge between BU and Segment scrum teams.

Skills

Content marketing

Campaign management

Data-driven marketing

Content strategy

Collaboration

Education

Bachelor's degree

Tools

Eloqua

Workfront

AEM

Job description

Eaton’s ES AMER Sector Integration division is currently seeking a Segment Content Marketing Specialist - Global Machine Building Segment.

The expected annual salary range for this role is $86000 - $126000 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What You’ll Do

The Segment Content Marketing Specialist is responsible for orchestrating the development and optimization of highly compelling content that clearly differentiates Eaton and drives engagement of prospects at every stage of their buying journey with Eaton. The Segment Content Marketing Specialist plays a pivotal role working closely with internal marcom COEs, shared services teams, and the Campaign Architect to ensure content is developed to the highest standard and in a format that aligns with how target audiences want to engage with and consume content, as informed by the Buyer Journey Map. In partnership with the Campaign Architect, the specialist helps define campaign asset strategies and storyboards for key content assets, while facilitating prioritization discussions for new content requests within the scrum team. The Segment Content Marketing Specialist leverages all relevant engagement data to continuously optimize content performance, while actively seeking feedback from field teams and, where possible, engaging directly with customers to inform content decisions.

Job Responsibilities

• Managing the development and optimization of all content needed for demand generation and ABM campaigns, complete with all required metadata
• Leveraging UX, Social and SEO COE expertise in the supporting COEs to shape and optimize all content supporting integrated campaigns
• Initiating development of landing page content objects in Workfront - must have good understanding of all AEM components and set out clear briefs for copywriters and publishers on required messaging, layout and needed CTAs
• Initiating development of all required email campaigns in Workfront - must know all Eloqua email templates available and set out clear briefs on messaging, layout and needed CTAs for copywriters and Eloqua publishing teams
• Driving the creation of sales enablement and relevant digital assets such as flyers, brochures and catalogs that includes briefs on messaging, layout and needed CTAs
• Leading the creation of social posts, videos and other promotional material needed that includes briefs on messaging, layout and needed CTAs
• Acting as a bridge between BU and Segment scrum teams and driving involvement of both

Qualifications

Basic Qualifications:

• Bachelor's degree from an accredited institution
• Minimum of 5 years of marketing communications experience
• No relocation is offered for this role. Only candidates residing within a 50 mile radius of South Milwaukee, WI; Beachwood, OH; or Moon Township, PA area will be considered. Active Duty Military Service member candidates are exempt from the geographical area limitation.
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

Preferred Qualifications

• Experience developing and optimizing content for demand generation, ABM, or integrated marketing campaigns.
• Strong understanding of audience segmentation, content personalization, and Voice of the Customer insights.
• Ability to use content performance metrics and engagement data to inform content strategy and continuous improvement.

All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.

You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.