See Associate Director, Paid Social

AbelsonTaylor Group; Chicago (IL); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k match

Adoption assistance

Life insurance

Disability insurance

Parental leave

Summer Fridays

Flexible PTO

Holidays

Learning & Development

Wellness program

Job summary

AbelsonTaylor Group is seeking an Associate Director, Paid Social to lead our Performance Media team. You will serve as the agency’s paid social expert, guiding strategy, channel planning, and client engagements across healthcare brands.

You’ll partner with paid search, programmatic, and analytics to deliver integrated, full-funnel media solutions, mentor staff, and drive innovation in a fast-paced environment.

Qualifications

• 6+ years of paid social planning, activation, and management experience in healthcare/pharma marketing.
• Experience with Meta and LinkedIn; others like TikTok, Reddit, Pinterest, X.

Responsibilities

• Lead paid social strategy and client engagements across multiple brands.
• Oversee channel planning, activation, optimization, measurement and reporting.
• Develop platform-specific strategies for Meta, LinkedIn, TikTok and more.
• Guide integration with paid search, programmatic, and analytics teams.
• Mentor junior staff and develop the Performance Media team.

Skills

Paid social strategy

Client leadership

Cross-functional collaboration

Healthcare marketing

Measurement & analytics

Team mentoring

Job description

Are you passionate about shaping the future of health and wellness? Do you dream of making a difference in this space? If so, we want to hear from you!

Come join us at AbelsonTaylor Group, where you'll find more than just a job, you'll find a mission. We propel brands that enhance health and well-being to new heights. Here, you'll experience a work environment designed to be as fulfilling as our values. We value creativity, foster teamwork, and champion inclusiveness. We dream big and bold, always eager to learn, listen, and stay curious. Together, we drive positive change in the world.

We are seeking an Associate Director, Paid Social to join our Performance Media team. This role serves as the agency's paid social expert, providing strategic leadership, channel expertise, and client guidance across a diverse portfolio of healthcare and pharmaceutical brands.

The Associate Director, Paid Social is responsible for developing and overseeing integrated paid social strategies that drive business outcomes while ensuring alignment with broader media, marketing, and customer experience objectives. This individual will serve as a trusted advisor to clients, collaborate closely with paid search and programmatic leaders, and help advance the agency's paid social capabilities through innovation, thought leadership, and team development.

We are looking for a strategic thinker, strong communicator, and experienced leader who is passionate about the evolving social landscape and thrives in a collaborative, fast-paced environment.

What You’ll Do

Paid Social Leadership & Strategy

• Serve as the agency's paid social subject matter expert across client engagements and internal teams
• Lead paid social strategy development for multiple clients, ensuring recommendations align with business objectives, audience needs, and performance goals
• Oversee channel planning, activation, optimization, measurement, and reporting across paid social programs
• Develop platform-specific strategies and tactical recommendations across Meta, LinkedIn, TikTok, Reddit, Pinterest, X, and emerging social platforms
• Translate industry trends, platform updates, privacy changes, and beta opportunities into actionable recommendations for clients and agency teams
• Establish and maintain paid social best practices, testing frameworks, operational standards, and measurement approaches
• Remain hands-on in campaign setup, trafficking, optimization, and troubleshooting while providing strategic oversight and direction to the team
• Oversee pharmaceutical platform requirements, including account verification, prescription drug advertising authorization, and resolution of ad disapprovals in partnership with platform representatives

Integrated Performance Media Leadership

• Partner closely with Paid Search, Programmatic, Analytics, Strategy, and Client Services teams to develop integrated, full-funnel media strategies
• Ensure paid social recommendations complement broader channel strategies and customer journeys
• Collaborate with channel leads to identify cross-channel optimization opportunities and unified measurement approachesContribute to annual planning, audience strategy, media investment allocation, and campaign architecture discussions
• Serve as a senior client-facing leader across assigned accounts
• Present strategic recommendations, performance insights, testing roadmaps, and investment opportunities to client stakeholders
• Lead social media planning discussions, business reviews, and performance meetings
• Act as a trusted consultant by providing thought leadership and strategic guidance on the evolving paid social landscape
• Identify opportunities to expand client engagement and grow paid social and performance media services

Performance & Measurement

• Use multiple data sources and platform insights to evaluate campaign effectiveness and identify growth opportunities
• Lead audience, creative, placement, bidding, and conversion optimization strategies
• Develop testing frameworks and measurement approaches that support continuous improvement
• Translate campaign performance into meaningful business insights and actionable recommendations
• Manage budget allocation, pacing, forecasting, and billing reconciliation across paid social programs, including third-party vendor budgets and coordination with Finance
• Oversee UTMs, trafficking processes, and pre-launch quality assurance checks in partnership with Analytics to ensure accurate implementation, tracking, and measurement
• Mentor, coach, and develop junior team members across the Performance Media and paid social disciplines
• Provide strategic guidance and quality assurance throughout campaign planning and activation processes
• Support onboarding, training, and career development initiatives
• Foster a culture of collaboration, innovation, and continuous learning
• Maintain strong relationships with key platform and publisher partners
• Support new business pitches, agency marketing efforts, and thought leadership initiatives
• Identify innovative opportunities to advance the agency's paid social capabilities and client offerings
• Stay current on evolving healthcare, pharmaceutical, social media, privacy, and measurement trends

What Makes You A Great Fit

• 6+ years of paid social planning, activation, and management experience, including significant experience within pharmaceutical and healthcare marketing
• Deep expertise in Meta and LinkedIn, with experience across other relevant platforms such as TikTok, Reddit, Pinterest, X, and emerging social platforms
• Demonstrated ability to act as a strategic consultant and subject matter expert for both clients and internal stakeholders
• Strong understanding of audience strategy, targeting methodologies, first-party data applications, privacy considerations, and measurement approaches
• Experience developing integrated strategies alongside paid search, programmatic, and analytics teams
• Proven success managing complex, multi-brand, and multichannel paid media programs
• Strong client leadership, presentation, and communication skills, with the ability to translate complex platform dynamics into clear business recommendations
• Experience leading and developing teams through coaching, mentorship, and performance management
• Ability to thrive in a fast-paced, collaborative environment while balancing multiple priorities and stakeholders
• Experience with pharmaceutical regulatory considerations, medical/legal review processes, and healthcare marketing best practices strongly preferred

Benefits and Perks:

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non‑birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities
• Wellness Program

Compensation Range: $115,000 - $130,000. The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.

At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation,