Search Engine Optimization Specialist

Based Agency; Lexington (KY); Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive Compensation

Paid Time Off

Work-Life Balance

Professional Growth Opportunities

Access to Latest Tools

Job summary

A leading digital marketing agency is seeking a skilled SEO Specialist to drive organic growth through effective on-site and off-site strategies. The ideal candidate will have a minimum of 3 years of SEO experience, focusing on outreach for backlink acquisition and collaboration with service-based businesses. This fully remote role offers competitive compensation and opportunities for professional growth.

Qualifications

• Minimum 3 years of hands-on SEO experience, preferably in an agency.
• At least 2 years of overall marketing experience required.
• Proven outreach and link building capabilities.
• Strong expertise in on-site and off-site SEO tactics.
• Excellent English writing and communication skills.

Responsibilities

• Develop, implement, and manage effective SEO strategies.
• Conduct outreach campaigns to secure backlinks.
• Perform detailed site audits and provide actionable recommendations.
• Optimize web pages for improved rankings.
• Monitor and report on SEO performance.

Skills

SEO strategies

Outreach and link building

Analytical skills

Content collaboration

Technical SEO

Local SEO

Communication skills

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Screaming Frog

Job description

Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through a combination of robust on-site and off-site strategies.

Normal Priority

About the job

Search Engine Optimization Specialist

• Remote
• Marketing
• Full Time
• Normal

Overview:

Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through a combination of robust on-site and off-site strategies. The ideal candidate excels at outreach for backlink acquisition and guest posting, with a strong foundation in technical, content, and authority-building SEO. Experience with Local SEO and Google Business Profile optimization is a major plus, but not required. If you have a passion for measurable results, love collaborating with service-based businesses, and can back up your work with case studies, we want to hear from you.

Responsibilities:

– Develop, implement, and manage effective SEO strategies for a portfolio of local, service-based business clients.
– Conduct outreach campaigns to secure high-quality backlinks through guest posting, niche edits, partnerships, and content collaboration.
– Perform detailed site audits; provide actionable recommendations for technical SEO, site structure, and on-page content improvements.
– Optimize web pages for improved rankings, including meta tags, headings, schema markup, internal linking, and page speed.
– Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or similar platforms.
– Stay up to date with algorithm changes and emerging best practices to maintain and grow client rankings.
– Collaborate with content teams to guide editorial strategy and ensure all content is search-optimized.
– Manage off-site SEO projects, analyze existing backlink profiles, and identify and disavow toxic links as necessary.
– If experienced, optimize and manage Local SEO efforts (Google Business Profile, citations, local link building) for select clients.
– Communicate strategies, action items, and performance to both internal teams and clients.

Requirements:

– Minimum 3 years of hands-on SEO experience (agency or fast-paced in-house environment preferred).
– At least 2 years of overall marketing experience.
– Proven outreach and link building experience: including guest posting, identifying prospects, and building lasting relationships.
– Strong expertise in both on-site and off-site SEO tactics.
– Experience with key SEO and analytics tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console, etc.).
– Excellent English writing and communication skills, with a knack for persuasive outreach and strategic collaboration.
– Ability to independently manage tasks, troubleshoot issues, and deliver high-quality results on schedule.
– Must have your own work computer and reliable high-speed internet.
– Case studies or examples of your SEO results strongly preferred: please provide with application if possible.

Preferred (but not required):

– Experience with Local SEO and Google Business Profile optimization.
– History of SEO success for local service-based businesses.
– Familiarity with WordPress, Shopify, or other major CMS platforms.
– Knowledge of conversion rate optimization (CRO) best practices
– Background in agency settings or high-velocity lead generation companies.

Benefits & Company Culture:

– Fully Remote Position: Work from anywhere, on eastern standard timezone (NYC).
– Innovative Team: Join a marketing team that values creative ideas, continuous learning, and modern tactics.
– Professional Growth: Opportunities for expanding your skills with training, certifications, and mentorship.
– Latest Tools: Access to industry-leading tools and support to maximize your campaign performance.
– Competitive Compensation: Pay based on your experience with performance-based incentives.
– Work-Life Balance: We respect your time and prioritize a healthy work environment.
– Collaborative Culture: Supportive team that celebrates real wins together.
– Paid Time Off: Work-life balance is important to us.