Search Engine Optimization Specialist

Net Conversion LLC; Charlotte (NC); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid medical

Dental/vision options

Unlimited PTO

STD 60%

Parental leave 7 weeks

401k match 4%

Hybrid schedule

Wellness initiatives

Summer Fridays

Pet benefits

Milestone gifts

Job summary

Net Conversion LLC, a data-obsessed marketing and analytics agency, seeks a Search Engine Optimization Specialist to drive organic growth for a portfolio of clients. You will develop and execute data-driven SEO strategies, lead meetings, and deliver actionable insights aligned with client goals and quality standards.

The Senior, SEO Specialist combines technical SEO skills (content optimization, schema markup, site health) with strong analytics and communication to track performance, report

Qualifications

• 2+ years performing search engine optimization, preferably in an agency or multi-client environment.
• Familiarity with schema markup and technical SEO troubleshooting.
• Experience with GEO or AI search visibility a plus.
• Strong working knowledge of GA4 and Google Search Console.
• Experience with Looker Studio or similar dashboard/reporting tools.

Responsibilities

• Lead and manage partner SEO strategies, monitor KPIs and goal funnels.
• Stay up to date with search engine algorithm updates.
• Daily monitoring of important KPIs for SEO channel, including both internal and external data.
• Perform advanced keyword research to help guide content strategy.
• Provide recommendations to partners, execute, and manage strategies for content development in coordination with SEO goals.
• Lead link building efforts and work with outreach specialist to ensure a successful off-page link building strategy.
• Perform routine site audits for partners to identify technical SEO fixes and work within CMS to ensure QA’d changes.

Skills

Strong analytical mindset

Excellent communication skills

Experience with data analytics

Team collaboration

Interest in Online Marketing

Education

BA/BS in Mathematics, Information Systems, Statistics, Economics, Marketing, Business, or related discipline

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Looker Studio

Job description

Description

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE: Search Engine Optimization Specialist

DEPARTMENT: Analytics

REPORTS TO: Manager, Web Tagging and Implementation

MAJOR PURPOSE:

The SEO Specialist is responsible for driving organic growth and search visibility for a portfolio of clients by developing and executing data-driven SEO strategies. This role serves as a primary point of contact for clients, leading meetings, delivering actionable insights, and ensuring all work aligns with client goals and quality standards. The Senior, SEO Specialist combines technical expertise, including content optimization, schema markup, and site health troubleshooting, with strong analytical and communication skills to track performance, report on results, and continuously improve client satisfaction. As search evolves, this role also plays a key part in staying ahead of emerging trends, including Generative Engine Optimization (GEO) and AI-driven search visibility.

MAJOR RESPONSIBILITIES:

• Lead and manage partner SEO strategies, monitor KPIs and goal funnels
• Stay up to date with search engine algorithm updates
• Daily monitoring of important KPIs for SEO channel, including both internal and external data
• Perform advanced keyword research to help guide content strategy
• Provide recommendations to partners, execute, and manage strategies for content development in coordination with SEO goals - general and keyword specific
• Lead link building efforts and work with outreach specialist to ensure a successful off-page link building strategy
• Perform routine site audits for partners to identify technical SEO fixes and work within CMS (or with web developers) to ensure that website changes are QA’d and working as expected
• Provide web analytics as needed to understand and diagnose performance shifts over time

Requirements

CANDIDATE SHOULD HAVE:

• Strong interest in Online Marketing and Analytics
• Strong analytical mindset with an ability to think outside the box
• Experience working with data and the ability to present insights in a clear and actionable way
• Ability to work in a fast-paced team environment
• Excellent written, verbal, and visual communication skills

EDUCATION & EXPERIENCE:

• Ideal BA/BS degree in Mathematics, Information Systems, Statistics, Economics, Marketing, Business, or related discipline
• 2+ years performing search engine optimization, preferably in an agency or multi-client environment
• Strong working knowledge of GA4, Google Search Console, and SEO platforms such as SEMRush, Ahrefs, and Screaming Frog
• Experience with Looker Studio or similar dashboard and reporting tools
• Familiarity with schema markup, technical SEO troubleshooting, and content optimization
• Experience with GEO or AI search visibility a plus
• Both A/B testing experience and web analytics a plus

What does Net Conversion have to offer?!

• Competitive Salary
• Paid medical at the base tier for the employee only
• All the standard medical, dental, vision options
• Unlimited PTO
• 60% STD at no cost to the employee
• 7 weeks Paid Parental leave after 1 years of service
• Supplemental product options such as critical illness, cancer, hospital, life, and more
• 4% 401k Match
• Optional/flex Hybrid work from schedule for those employees in our Orlando FL, Chicago IL or Charlotte NC office
• Wellness Initiatives
• Summer Fridays (office closes at 2pm)
• Pet Benefits
• 3, 5 & 10 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].