Search Engine Optimization Manager

Brillio; Alameda (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Brillio is seeking a Product Owner to own and drive the Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) program. You will align SEO, content, and engineering, translate insights into a prioritized backlog, and orchestrate delivery across teams.

You will monitor AI engines, define KPIs, maintain dashboards, and communicate roadmap and ROI to executives, shaping Brillio's AI-driven visibility.

Qualifications

• 4+ years in product ownership, SEO/digital marketing, or web analytics.
• Exposure to AEO/GEO or AI-search visibility is a plus.
• Hands-on with monitoring tools and backlog management.

Responsibilities

• Monitor AEO/GEO performance across AI engines and brand mentions.
• Own and maintain dashboards; define KPIs and surface trends.
• Convert insights into clearly scoped Jira tickets and prioritize backlog.
• Communicate progress and ROI to stakeholders; align roadmaps across teams.

Skills

Product ownership

SEO/digital marketing

Web analytics

AEO/GEO exposure

Tools

JIRA

Profound

BrightEdge

Conductor

Job description

We are looking for a Product Owner to own and drive our Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) program. This person is accountable for how the brand shows up across AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, and similar), monitoring visibility and share-of-voice through tools such as Profound, translating insights into a prioritized backlog, and orchestrating delivery across SEO, content, and engineering teams. The role sits at the intersection of product ownership, analytics, and stakeholder management.

Key Responsibilities

Monitoring & Measurement

• Continuously monitor AEO/GEO performance using Profound (and comparable platforms) — tracking brand mentions, citations, share-of-voice, sentiment, and answer accuracy across AI engines.
• Own and maintain the AEO/GEO dashboard as the single source of truth; ensure data quality, define KPIs, and surface trends, regressions, and competitive movements.
• Run regular prompt/query monitoring to detect gaps, hallucinations, missing citations, or competitor displacement in AI answers.

Backlog & Delivery Orchestration

• Convert monitoring insights into clearly scoped, well-prioritized JIRA tickets with acceptance criteria, routing work to the right team (content authoring, technical SEO, AEM/web engineering, data/structured-markup).
• Own, groom, and prioritize the AEO/GEO product backlog; balance quick wins against structural improvements (structured data, llms.txt, crawler policy, content depth, entity coverage).
• Track tickets through to closure, validate fixes against the dashboard, and confirm measurable visibility uplift.

Stakeholder Communication

• Act as the primary point of contact between business stakeholders, marketing leadership, agencies/vendors, and delivery teams.
• Translate technical AEO/GEO concepts into business outcomes; present performance, roadmap, and ROI in executive-ready terms.
• Run cadence reviews (weekly stand-ups, monthly business reviews), manage expectations, and align priorities across functions.
• Define and evolve the AEO/GEO roadmap in line with business goals and the changing AI-search landscape.
• Benchmark against competitors and recommend interventions to improve visibility and citation share.
• Stay current on AI engine behavior, ranking signals, and emerging optimization techniques.

Required Qualifications

• 4+ years in product ownership, SEO/digital marketing, or web analytics, with at least 1–2 years exposure to AEO/GEO or AI-search visibility.
• Hands-on experience with AEO/GEO monitoring tools (Profound, Otterly, Peec, Scrunch, BrightEdge, Conductor, or equivalent).
• Strong working knowledge of technical SEO and AI-search fundamentals: structured data/schema, llms.txt, AI crawler policy, hreflang, content/entity optimization.
• Proficiency with JIRA (or similar) for backlog management, ticket creation, and agile delivery.
• Excellent stakeholder management and communication skills; able to brief both executives and engineers.
• Strong analytics acumen — fluent in interpreting dashboards and web/marketing analytics (e.g., GA4, Adobe Analytics), defining KPIs, and making data-driven prioritization calls.

Preferred Qualifications

• Experience in enterprise or regulated industries (e.g., pharma, healthcare, financial services), including compliance-aware content workflows.
• AEM or other enterprise CMS / DXP background a strong added advantage (e.g., AEM / AEMaaCS, Contentful), including familiarity with multi-market / multi-locale site operations.
• Experience coordinating across distributed, cross-functional teams (content, SEO analysts, QA, infra, engineering).

To know more about Brillio CES: https://www.brillio.com/services-customer-experience-services/

Why should you apply for this role?

Brillio helps clients deliver authentic and responsive experiences that drive significant impact on profitability & customer advocacy through data-led experience reimagination, focus on customer journeys and partnerships with leading CRM and CX Platforms.

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Equal Employment Opportunity Declaration

Brillio is an equal opportunity employer to all, regardless of age ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.