Search Buying Specialist
Channel Factory
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Benefits offered by this job
Job summary
Channel Factory is seeking a detail-oriented Search Buying Specialist to spearhead paid search strategies across Google Ads and Performance Max, with strong social fluency to integrate campaigns across platforms. The role centers on data-driven optimization, client support, and cross-functional collaboration to drive ROAS.
The ideal candidate brings 3–5 years of hands-on paid search experience, Google Ads certification, and agency/ad-tech familiarity.
Qualifications
- 3-5 years of hands-on paid search experience; social experience a plus.
- Proven track record managing search campaigns with meaningful budget responsibility.
- Experience working in an agency, ad tech, or media solutions environment preferred.
- Google Ads certification required; Microsoft Advertising certification a plus.
Responsibilities
- Develop and manage paid search campaigns primarily across Google Ads and Performance Max.
- Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs.
- Continuously optimize campaigns for efficiency and performance- improving Quality Scores, CTR, CPA, and ROAS.
- Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed.
- Collaborate with the Social Solutions team to develop integrated search + social strategies for clients.
- Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients.
- Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations.
- Track and analyze performance metrics using Google Ads, along with internal reporting tools.
- Deliver regular performance reports with clear insights and actionable optimization recommendations.
- Identify trends and translate data into strategic decisions.
- Work closely with internal teams to ensure search strategies align with cross channel initiatives.
- Stay current on search platform updates, algorithm changes, and industry trends- and proactively apply new features to client campaigns.
Skills
Education
Tools
Job description
Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.
Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.
Channel Factory is headquartered in the United States and has global offices across 20+ cities/countries. This position will be a hybrid role based in NYC or Chicago
Channel Factory is looking for a Search Buying Specialist with deep paid search expertise and working knowledge of paid social. This role sits within the Media Solutions team and will be instrumental in developing search strategies, supporting clients, and collaborating cross-functionally to drive performance across search and social channels.
The ideal candidate leads with search - Google, Microsoft/Bing, and shopping - and brings enough social fluency to contribute meaningfully to integrated campaigns. This role is perfect for someone who is analytical, client-ready, and comfortable moving between performance data and strategic storytelling.
Key Responsibilities
Search Strategy & Execution
- Develop and manage paid search campaigns primarily across Google Ads and Performance Max.
- Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs.
- Continuously optimize campaigns for efficiency and performance- improving Quality Scores, CTR, CPA, and ROAS.
- Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed.
- Collaborate with the Social Solutions team to develop integrated search + social strategies for clients.
- Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients.
- Participate in internal and client meetings to position search as a performance driver within the marketing mix.
- Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations.
- Track and analyze performance metrics using Google Ads, along with internal reporting tools.
- Deliver regular performance reports with clear insights and actionable optimization recommendations.
- Identify trends and translate data into strategic decisions.
- Work closely with internal teams to ensure search strategies align with cross channel initiatives.
- Stay current on search platform updates, algorithm changes, and industry trends- and proactively apply new features to client campaigns.
- All other duties as assigned
- 3-5 years of hands-on paid search experience; social experience a plus.
- Proven track record managing search campaigns with meaningful budget responsibility.
- Experience working in an agency, ad tech, or media solutions environment preferred.
- Proficiency in Google Ads and the Google Suite.
- Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
- Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share.
- Experience with Google Analytics, Looker Studio, or similar reporting tools.
- Ability to analyze performance data, identify trends, and make strategic recommendations.
- Strong attention to detail with a bias toward optimization and testing.
- Confident presenting to clients and internal stakeholders.
- Ability to translate technical performance data into clear, compelling narratives.
- Experience building polished decks and campaign reports.
- Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
- Strong organizational skills and ability to prioritize effectively.
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- Google Ads certification required; Microsoft Advertising certification a plus.
- This role may involve occasional travel for in-person collaboration, meetings, trainings, etc.
- Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
- Competitive salary
- Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
- Cell phone and Wi-Fi reimbursement
- Bill Spend Stipend
- Gym Stipend
- Work-life flexibility - we value your contributions above all
Channel Factory is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace. Base salary range: 75,000 - 80,000
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