San Francisco Wine Tour Guide

US-Ghost-Adventure; San Francisco (CA); On-site; USD 37,000 - 41,000; Part time

Benefits offered by this job

Flexible scheduling

Free tours for you and family/friends

Bonuses based on performance

Job summary

US-Ghost-Adventure, through its Tourismo brand, is seeking a personable Wine Tour Guide for downtown San Francisco. You will lead 90-minute tours, share wine lore, and create a welcoming experience for guests.

Ideal candidates enjoy storytelling, have hospitality flair, and can work flexible part-time hours in the evening. Base pay is $60 per 90-minute tour, with tipping potential and bonuses, plus free tours for you and friends nationwide.

Qualifications

• Personable storyteller with wine enthusiasm and hospitality mindset.
• Able to lead groups and share local culture.
• Excellent customer service and communication skills.

Responsibilities

• Lead groups of guests on 90-minute wine tours through downtown tasting rooms, historic venues, and local drinking establishments.
• Deliver engaging historical and cultural narratives while sharing local wine history, tasting notes, and regional flavors.
• Coordinate with partner venues, wineries, and tasting room staff to ensure smooth group transitions and hospitality.
• Manage tour pacing, route safety, and group engagement to maintain an entertaining, inclusive experience.
• Provide high-quality customer service, answer guest questions, and offer local recommendations to guests from all over the country.

Skills

Storytelling

Wine knowledge

Hospitality

Job description

Tour Guide - San Francisco Wine Tour

Location:San Francisco, CA
Job Type: Part-time
Compensation: $30 per hour

Position Overview

Urban Wine Walks, a Tourismo brand, is seeking personable storytellers, wine enthusiasts, and hospitality professionals to join our team as Wine Tour Guides in downtown San Francisco.

This role combines sharing local culture, regional history, and wine facts as you lead an early evening walking tour through downtown tasting rooms, historic venues, and local spots. Guides share captivating local stories, introduce tasting selections, and create a fun, welcoming, and relaxed atmosphere for adult guests.

Essential Responsibilities

• Lead groups of guests on 90-minute wine tours through downtown tasting rooms, historic venues, and local drinking establishments.
• Deliver engaging historical and cultural narratives while sharing local wine history, tasting notes, and regional flavors.
• Coordinate with partner venues, wineries, and tasting room staff to ensure smooth group transitions and exceptional hospitality.
• Manage tour pacing, route safety, and group engagement to maintain an entertaining, inclusive experience.
• Provide high-quality customer service, answer guest questions, and offer local recommendations to guests from all over the country.

Pay

• Pay: $60 base pay per 90-minute tour, equivalent to $27 per hour
• Fantastic Tip Potential: $20 to over $100 per tour
• Bonuses based on performance
• Free or discounted tours for you and close family/friends all over the country
• Flexible scheduling that fits your lifestyle

About Tourismo & US Ghost Adventures

Tourismo and Urban Wine Walks specialize in entertaining, authentic, and story-driven walking experiences across more than 300 cities nationwide across our brands. We are dedicated to delivering high-quality local storytelling, immersive tastings, and memorable experiences filled with great flavors, culture, and fun.