San Francisco, CA Strategic Cuisines Account Executive - Thai

Toast; San Francisco (CA); On-site; USD 128,000 - 237,000; Full time

Job summary

Toast seeks a bilingual Thai field sales strategist in the San Francisco area to grow Toast’s Thai cuisine presence. You will manage inbound demand, develop new opportunities, and build relationships with restauranteurs in their preferred language.

You will lead calls, demos, and contract negotiations, ensuring smooth onboarding and alignment with Toast’s end-to-end platform. This role requires local SF residency or relocation, with a strong sales drive.

Qualifications

• Fluency in English and Thai required.
• Prior sales experience preferred.
• Ability to work in a fast-paced environment.

Responsibilities

• Follow up on marketing leads in your market.
• Conduct discovery calls and product demos in the customer's language.
• Create and review quotes and contracts in the customer's language.
• Coordinate with onboarding to set up customers for success.
• Understand the competitive landscape to position Toast effectively.
• Use English for internal communication and Thai for customer interactions.

Skills

Fluent English & Thai

Sales experience

Entrepreneurial mindset

Education

Tools

Salesforce

Job description

This is a bilingual Thai field sales opportunity based out of a personal home office. You must live local to your territory in San Francisco, CA or be willing to relocate to the area.

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

As a Strategic Cuisines Account Executive, you will help grow Toast’s presence within the Thai Cuisine restaurants. Using a consultative sales approach, you will convert inbound demand, generate new opportunities through referrals, and build trusted relationships with restaurateurs. By delivering a high quality, language inclusive experience, you will identify each restaurant’s needs and recommend how Toast’s end-to-end platform helps their business run better. Your role will focus on driving new customer growth through calls, demos, and closing contracts in the customer’s preferred language.

A Day In The Life (Responsibilities)

• Following up on marketing qualified leads in the market you support
• Conducting discovery calls & product demonstrations in your customer’s preferred language
• Creating and reviewing quotes and contracts in your customer’s preferred language
• Ensure our onboarding team and customer are set up for success post sale
• Understand the competitive landscape in your market (strengths, weaknesses, benefits) to best position Toast.
• Your Thai skills will be used on the job to communicate with Thai-speaking customers and prospective customers, while your English language skills will be used primarily for communicating with other employees at Toast.
• As with most internal business at Toast, the job application and interview process for this role will be conducted primarily in English.
• Toast will not sponsor applicants for work visas for this role.

What You'll Need To Thrive (Requirements)

• Fluency in both oral and written English and Thai is required for this role.
• Prior Sales experience preferred.
• Ability to work in a fast-paced environment.
• An entrepreneurial and feedback driven mindset.

What will help you stand out (Nice to Haves/Nonessential Skills)

• Restaurant Operations Experience
• Experience using Salesforce to keep track of Sales activities
• Sandler Sales Training

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The estimated Total Targeted Cash compensation range for this role is listed below. Total Targeted Cash for this role includes base salary, commission, and bonus (if eligible). This role qualifies for uncapped commissions. The starting salary will be determined based on skills, experience, and geographic location. In addition to cash compensation, our total rewards components include benefits and equity (if eligible). You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A

$148,000—$237,000 USD

Zone B

$128,000—$205,000 USD

Zone C

$115,000—$185,000 USD

How Toast Uses AI In Its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring

Our Approach to Hybrid Working

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [e-mail].

For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.