Sampling Program Manager

Carbliss; Town of Plymouth (WI); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical benefits

401(k) with 4% employer match

Health Savings Account (HSA)

Life Insurance (Company-Paid)

Disability Insurance (Company-Paid)

Maternity/Paternity leave

Salary + Bonus

PTO + 9 holidays

Birthday off

Annual trip for two

Apparel allowance

Employee discounts

Job summary

Carbliss, based near Plymouth, WI, is seeking a Sampling Program Manager to lead the national sampling program across internal and agency teams. The role emphasizes performance tracking, staffing, and process improvements in a fast-paced environment.

In this full-time, 40-hour-per-week position, you will work a flexible hybrid schedule with two days remote and three days in the office, coordinating with Sales and Brand Ambassadors to ensure high-quality events.

Qualifications

• Experience in field/experiential marketing and staffing operations.
• Proven ability to recruit, train, and manage remote teams.
• Knowledge of event execution and ambassador program operations.

Responsibilities

• Own national sampling program operations across markets and agencies.
• Collaborate with Sales to support growth and expand markets.
• Be the day-to-day contact for sampling agencies and track performance.

Skills

Field marketing

Experiential marketing

Staffing management

Remote team management

Event management

Data analysis

Recruiting

Training

Strong communication

Tools

Microsoft Excel

PowerPoint

Outlook

CRM systems

Job description

Sampling Program Manager

Candidate must reside within 60 miles of Carbliss HQ in Plymouth, WI

OUR STORY

Carbliss is a brand of SNFood & Beverage which is a family-owned and operated Ready to Drink Cocktail who stands for quality, excellence & innovation. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration and motivation is at the core of what we do! An entrepreneurial spirit and ability to change directions quickly is a must.

OUR BENEFITS

At Carbliss, we believe in rewarding our team with more than just a paycheck. When you join us, you'll enjoy a comprehensive and people-first benefits package designed to support your well-being, career, and lifestyle:

• Medical, Dental, and Vision
• 401(k) Retirement Plan (Immediate 4% Employer Match)
• Health Savings Account (HSA)
• Life Insurance (100% Company-Paid)
• Short- and Long-Term Disability Insurance (100% Company-Paid)
• Critical Illness, Accident coverage, and Hospital Indemnity (extra financial protection for eligible hospital stays)
• 6 Weeks Paid Maternity & Paternity Leave
• Competitive Salary + Bonus
• Paid Time Off (PTO) + 9 Paid Holidays (Veterans receive Veterans Day off as a bonus)
• Birthday Off to Celebrate You!
• All-Inclusive Annual Trip for Two
• Company-branded apparel allowance
• Employee Discount and Perks Program

WHAT YOU GET TO DO

• Serve as the operational owner of the national sampling program across internally managed and agency-supported markets, maintaining consistent program standards and expectations.
• Partner with Sales leadership to support company growth and market expansion, recommending improvements to increase program efficiency and effectiveness.
• Serve as the primary day-to-day point of contact for third-party sampling agencies, establishing clear expectations, service standards, and performance metrics.
• Monitor agency performance and hold partners accountable for recruiting, staffing, responsiveness, ambassador quality, training compliance, and event execution.
• Lead recruitment efforts for internally managed Brand Ambassador markets and partner with third-party agencies to maintain talent pipelines in existing and emerging markets.
• Manage onboarding and training for internally managed Brand Ambassadors while establishing training requirements, brand standards, and resources for agency-provided ambassadors.
• Develop and maintain national sampling training materials, ensuring ambassadors remain current on products, brand expectations, and sampling procedures.
• Monitor staffing performance across all markets, proactively identifying coverage risks, staffing gaps, cancellations, no-shows, and recurring market challenges.
• Coordinate internal staffing solutions and hold agency partners accountable for resolving staffing gaps, supporting Market Managers and Sales leadership with priority events and escalated needs.
• Manage professionalism, performance, and accountability for internally managed Brand Ambassadors, addressing concerns through coaching, corrective action, or removal from the program when appropriate.
• Investigate sampling concerns reported by accounts, distributors, consumers, Market Managers, and other internal stakeholders, ensuring timely resolution of issues involving agency-provided ambassadors.
• Track and manage third-party agency KPIs, including no-show and cancellation rates, training and event-report completion, ambassador retention, and issue resolution.
• Investigate timekeeping discrepancies and missed punches, ensure event reports and required documentation are completed, and partner with payroll to resolve internal pay-related concerns.
• Serve as the primary administrator for sampling technology platforms, including PINATA, managing ambassador access, communications, system training, reporting, and performance dashboards.
• Analyze program metrics, identify trends, maintain accurate records, and support process improvements and technology enhancements.
• Recommend appropriate internal or agency staffing approaches for new and existing markets based on staffing needs, program performance, and market demands.
• Find A Better Way by continuously improving sampling training, staffing processes, agency partnerships, and program execution.

WHAT WE EXPECT FROM YOU

• 3+ years of experience in field marketing, experiential marketing, event management, workforce management, staffing, sales operations, or a related field.
• Experience recruiting, training, coaching, or managing remote teams, contractors, or Brand Ambassadors preferred.
• Experience working with workforce management, scheduling, event management, or field execution platforms preferred.
• Knowledge of field marketing, sampling, experiential marketing, consumer engagement programs, event execution, and ambassador program operations.
• Beverage alcohol, consumer packaged goods (CPG), or field sales experience preferred.
• Understanding of responsible alcohol service and beverage alcohol industry practices preferred.
• Experience analyzing data, reporting metrics, and identifying trends to support business decisions.
• Strong recruiting, interviewing, and talent assessment skills preferred.
• Excellent verbal and written communication skills, with the ability to build relationships and collaborate effectively across departments.
• Strong organizational, project management, problem-solving, and decision-making skills, with the ability to manage multiple priorities.
• Strong presentation and training facilitation skills.
• Proficiency in Microsoft Office, including Excel, Word, PowerPoint, and Outlook.
• Ability to lead and influence individuals without direct supervisory authority while maintaining consistent standards across multiple markets and states.
• Ability to work independently in a fast-paced, growth-oriented environment and balance operational execution with strategic program improvement.
• Familiarity with multi-state workforce administration and compliance considerations preferred.

WHAT WE VALUE

• Team members who are Hungry, Humble, and Smart
  • You take initiative, value teamwork over ego, and work with emotional intelligence
• An Entrepreneurial Mindset
  • You thrive in a fast-paced, high-growth environment and embrace change with agility
• Team-First Mentality
  • You support your teammates, celebrate wins together, and step in when needed
• Accountability & Integrity
  • You own your work, follow through on commitments, and do the right thing even when no one's watching
• Results-Driven Approach
  • You're goal-oriented, focused, and motivated by performance and progress
• Problem Solvers Welcome
  • You bring solutions, not just problems, and you look for ways to improve
• Strong Communicators
  • You actively listen and speak with clarity and respect to build trust with customers, teammates, and partners

Applicants currently employed by Carbliss wholesalers or distributors must obtain written approval from their employer to be considered for this position.

This full-time, 40-hour per week role is Monday through Friday and offers a flexible hybrid schedule, with two days working from home and three days working in the office each week.

SNFood & Beverage is proud to be an Equal Employment Opportunity Employer. SNFood & Beverage complies with all applicable laws prohibiting discrimination based on race, color, religion, sex (including gender, pregnancy, childbirth, and other pregnancy-related conditions), sexual orientation, age, national origin, physical or mental disability, citizenship, genetic information, veteran status, and any other basis protected by federal, state, or local laws.

Applicants have rights under Federal Employment Laws

Equal Employment Opportunity (EEO)

Employee Polygraph Protection Act (EPPA)

SNFood & Beverage, LLC. participates in the E-Verify Program

E-Verify Notice (English/Spanish)

Know Your Right to Work (English/Spanish)

Final candidates will be required to complete a criminal background check, consistent with applicable law. We consider all qualified applicants with criminal histories in accordance with applicable federal, state, and local laws, including fair chance and ban-the-box requirements. Where required, we conduct individualized assessments of criminal convictions and provide appropriate notices before taking any adverse employment action.