Salesforce Marketing Cloud Builder-Associate

JP Morgan Chase; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Chase is seeking a Salesforce Marketing Cloud Builder-Associate to design and execute omni-channel customer journeys, leveraging SFMC AI to improve personalization and efficiency. The role integrates with the Marketing Execution team to streamline processes across channels and collaborate with analytics, product, and platform teams.

The ideal candidate will create AI-enabled journeys, optimize campaigns, and develop responsive HTML emails while ensuring governance and brand standards.

Qualifications

• Bachelor's degree in a relevant field (e.g., Information Systems, Information Technology, Computer Science).
• Proven experience working with Salesforce Marketing Cloud and Segment or CDP platforms.
• Expertise in utilizing Journey Builder to create seamless and engaging customer experiences.
• Strong experience in designing and coding responsive HTML email templates for optimal display across devices.
• Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.
• Working knowledge of Salesforce Marketing Cloud AI capabilities (e.g., Einstein features within SFMC) and how to apply them to improve personalization, targeting, and performance while adhering to governance, compliance, and brand standards.
• Ability to interpret and act on AI-driven insights to inform journey optimization and operational efficiency.
• Experience working in an Agile environment and with Agile project methodologies.
• Experience partnering with analytics/data science, product, or platform teams to operationalize AI-enabled marketing improvements.

Responsibilities

• Design and execute marketing campaigns within Salesforce Marketing Cloud to ensure a unified and seamless customer experience and incorporate AI-driven optimization features where appropriate.
• Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experiences including AI-supported decisioning, testing, and optimization.
• Design and code responsive HTML email templates for effective communication with customers and partner with stakeholders.
• Collaborate with Marketing teams and other stakeholders to ensure timely execution of marketing communication across channels and help translate business goals into AI-enabled use cases.
• Develop and implement marketing automation processes to streamline repetitive tasks and improve efficiency including AI-assisted automation within governance.

Skills

SFMC

Segment/CDP

Journey Builder

HTML emails

Omni-channel journeys

SFMC AI

Agile methodologies

Analytics collaboration

Education

Bachelor's degree

Job description

Our team is dedicated to executing innovative marketing strategies that enhance customer engagement and brand loyalty. We focus on implementing data-driven campaigns across multiple channels, ensuring precise targeting and effective delivery.

As a Salesforce Marketing Cloud Builder-Associate on the Marketing Execution team, you should have expertise in orchestrating omni-channel customer journeys. You will design and execute omni-channel customer journeys to create engaging and personalized marketing experiences leveraging Salesforce Marketing Cloud AI capabilities to improve relevance, speed to market, and operational efficiency. By collaborating with cross-functional teams, you will streamline processes and optimize efforts to achieve business objectives. Our commitment to execution excellence drives impactful results and strengthens our brand presence while increasingly automating BAU activities as a first step toward more agentic, always-on marketing operations.

Job Responsibilities

• Design and execute marketing campaigns within Salesforce Marketing Cloud to ensure a unified and seamless customer experience and incorporate AI-driven optimization features where appropriate (e.g., improving targeting, engagement, and performance).
• Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experiences for our customers including AI-supported journey decisioning, testing, and optimization to improve customer outcomes and reduce manual effort.
• Design and code responsive HTML email templates for effective communication with customers and partner with stakeholders.
• Collaborate with Marketing teams and other stakeholders to ensure timely execution of marketing communication across channels and help translate business goals into AI-enabled use cases.
• Develop and implement marketing automation processes to streamline repetitive tasks and improve overall efficiency including identifying BAU tasks suitable for AI-assisted automation (e.g., campaign QA support, journey monitoring, performance insights) in alignment with controls and governance.

Required qualifications, capabilities and skills

• Bachelor's degree in a relevant field (e.g., Information Systems, Information Technology, Computer Science).
• Proven experience working with Salesforce Marketing Cloud and Segment or CDP platforms.
• Expertise in utilizing Journey Builder to create seamless and engaging customer experiences.
• Strong experience in designing and coding responsive HTML email templates for optimal display across devices.
• Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.
• Working knowledge of Salesforce Marketing Cloud AI capabilities (e.g., Einstein features within SFMC) and how to apply them to improve personalization, targeting, and performance while adhering to governance, compliance, and brand standards.
• Ability to interpret and act on AI-driven insights (e.g., engagement trends, audience opportunities) to inform journey optimization and operational efficiency.
• Experience working in an Agile environment and with Agile project methodologies.
• Experience partnering with analytics/data science, product, or platform teams to operationalize AI-enabled marketing improvements (e.g., scalable personalization, experimentation, and optimization).

Preferred qualifications, capabilities and skills

• Ability to develop comprehensive technical/functional documentation and establish best practices documentation and user guides.
• Strong problem-solving skills and ability to work under pressure with tight deadlines.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• High energy and solutions-oriented individual with a proactive approach to challenges.
• Comfort driving automation-first ways of working (phase one: BAU automation; future phase: more autonomous/agentic execution) while maintaining appropriate controls.

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.