Email Marketing Specialist

Independence Pet Group; North Dakota; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision insurance

12 weeks paid parental leave

Pet-friendly office environment

Retirement savings plan

Job summary

Independence Pet Group is seeking a Salesforce CRM Email Marketing Specialist to support and optimize customer relationship management initiatives. This role focuses on enhancing customer engagement through targeted campaigns across email and SMS.

Your responsibilities will include maintaining accurate customer records, assisting in campaign execution, tracking key performance metrics, and collaborating with various teams. The position offers a comprehensive benefits package and a pet-friendly office environment.

Qualifications

• Strong proficiency in managing customer records within a CRM system.
• Experience in executing email and SMS marketing campaigns.
• Ability to analyze KPIs and derive actionable insights.

Responsibilities

• Maintain and update customer records for data accuracy.
• Assist in planning and launching CRM campaigns.
• Track key performance indicators and reporting.

Skills

CRM operations

Data management

Email marketing

A/B testing

Team collaboration

Job description

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi‑brand and omni‑channel approach includes our own insurance carrier, insurance brands, and partner brands.

Position Summary

The Salesforce CRM Email Marketing Specialist supports the execution, optimization, and day‑to‑day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role helps deliver targeted, data‑driven communications that deepen customer engagement, improve retention, and drive measurable business outcomes.

Key Responsibilities

CRM Operations & Data Management

• Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.
• Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
• Build and refine customer segments to enable personalized communications.

Campaign Execution

• Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.
• Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution.
• Set up tagging, triggers, and basic automation within the CRM platform.

Reporting & Optimization

• Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.
• Support A/B testing and post‑campaign analysis to identify areas for improvement.
• Maintain dashboards and weekly/monthly reporting.

Cross‑Functional Collaboration

• Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.
• Support CRM needs for promotions, product launches, and key lifecycle moments.

Technology & Vendor Support

• Assist in managing CRM platform updates, integrations, and troubleshooting.
• Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.

Benefits

• Comprehensive full medical, dental, and vision insurance
• Basic life insurance at no cost to the employee
• Company‑paid short‑term and long‑term disability
• 12 weeks of 100% paid parental leave
• Health savings account (HSA)
• Flexible spending accounts (FSA)
• Retirement savings plan
• Personal paid time off
• Paid holidays and company‑wide wellness day off
• Paid time off to volunteer at nonprofit organizations
• Pet‑friendly office environment
• Commuter benefits
• Group pet insurance
• On‑the‑job training and skills development
• Employee assistance program (EAP)