Salesforce Business Analyst

Neura Market; Northern (KY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health and wellness plans

401(k) with company match

Paid time off

Bonus eligibility

Equity/incentives

Job summary

Nielsen is seeking a Salesforce Business Analyst to serve as a strategic liaison between global business units and the Salesforce platform team, reporting to the Salesforce Product Owner. You will lead cross‑functional requirement gathering, process mapping, and value‑driven improvements to ensure the Salesforce ecosystem drives efficiency and revenue growth across regions.

You will partner with international stakeholders to streamline processes, translate complex needs into rigorous user

Qualifications

• 5+ years as a Business Analyst in an enterprise Salesforce.com environment (Sales, Service, or Experience Clouds).
• Experience gathering requirements and mapping data flows for complex multi-system integrations; SAP S/4HANA highly preferred.
• Mastery in business process mapping, UI/UX gathering, and aligning global teams on unified workflows.
• Deep experience in Agile/Scrum delivery; proficient with Jira, Confluence, and collaboration tools (Google Workspace/MS 365).
• Exceptional communication, negotiation, and conflict-resolution skills; ability to challenge status-quo workflows and defend proposed designs.
• Bachelor’s degree in Business Administration, MIS, Computer Science, or a related field.

Responsibilities

• Lead cross-functional discovery workshops; translate business needs into refined user stories, acceptance criteria, and process maps.
• Analyze, design, and streamline Salesforce workflows to eliminate data redundancy and boost productivity.
• Provide technical and functional thought leadership on Salesforce best practices.
• Evaluate AI automation opportunities (Agentforce) to drive efficiency.
• Research, document, and validate Salesforce enhancements that intersect with SAP S/4HANA.
• Document solutions and present to executives to gain sign-off and platform adoption.
• Support QA, UAT, and craft training materials.

Skills

Salesforce experience

Requirements gathering

Business process mapping

Agile / Scrum

Communication skills

Education

Bachelor's degree in Business Administration

Bachelor's degree in MIS

Bachelor's degree in Computer Science

Tools

Jira

Confluence

Google Workspace

Microsoft 365

Job description

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future

Job Description

At Nielsen, our obsession with understanding consumer behavior through technology is what motivates us. As part of our Revenue Operations Technology team, the Salesforce Business Analyst will serve as a strategic liaison between global business business units and the Salesforce platform team, reporting directly to the Salesforce Product Owner. In this role, you will lead cross-functional requirement gathering, process optimization, and value-mapping initiatives to ensure the Salesforce ecosystem drives measurable operational efficiency and global revenue growth. You will partner closely with international stakeholders to streamline disparate processes, translate complex business needs into rigorous user stories, and ensure our solutions remain agile and scalable. By bridging the gap between business strategy and execution, you will directly influence the corporate Salesforce roadmap, optimize global KPI reporting, and identify cutting-edge opportunities for autonomous AI automation.

Responsibilities

• Global Requirement Gathering: Lead cross-functional discovery workshops with global business teams and Subject Matter Experts (SMEs); translate complex business needs into refined user stories, acceptance criteria, and comprehensive process maps.

• Process Optimization & Governance: Analyze, design, and streamline global business workflows within Salesforce to eliminate manual data redundancy, increase sales and support productivity, and establish robust data governance.

• Thought Leadership & Solutioning: Provide technical and functional thought leadership on Salesforce best practices, challenging stakeholders when necessary to guide them toward flexible, sustainable, and scalable solutions.

• AI Transformation (Agentforce): Proactively evaluate existing business processes and user friction points to identify opportunities where Agentforce autonomous AI agents can drive operational efficiency.

• Enterprise Integration Alignment: Partner with business and technical teams to research, document, and validate Salesforce enhancements that intersect with enterprise platforms, specifically SAP S/4HANA.

• Stakeholder Alignment & Consensus: Document and present technical solutions, business cases, and workflow changes to executive stakeholders to secure alignment, drive platform adoption, and gain formal sign-offs.

• Testing, Validation & Training: Support the broader QA and project implementation teams by validating solution designs against original business requirements, participating in UAT, and crafting foundational training materials.

Qualifications

Minimum Qualifications

• Salesforce Core Experience: 5+ years of dedicated experience as a Business Analyst within an enterprise-level Salesforce.com environment (Sales, Service, or Experience Clouds).

• Enterprise Platform Exposure: Proven experience gathering requirements and mapping data flows for complex multi-system integrations, with direct experience involving SAP S/4HANA highly preferred.

• Business Process Engineering: Demonstrated mastery in business process mapping, UI/UX gathering, and aligning disparate global teams on unified, streamlined workflows.

• Agile & Technical Literacy: Deep experience working inside Agile/Scrum delivery frameworks, with high proficiency in Jira, Confluence, and collaborative documentation suites (Google Workspace/MS 365).

• Consultative Soft Skills: Exceptional communication, negotiation, and conflict-resolution skills; a proven ability to confidently ask critical questions, challenge status-quo workflows, and "bulletproof" proposed designs.

• Education: Bachelor’s degree in Business Administration, Management Information Systems (MIS), Computer Science, or a related field.

Additional Information

Required & Preferred Certifications

To ensure a highly qualified pool of talent, candidates must possess or be actively pursuing the following specialized credentials:

• Salesforce Certified Business Analyst (Required)

• Salesforce Certified AI Associate (Required)

• Salesforce Certified Administrator (Required to ensure strong foundational platform fluency)

Enabling your best to power a better media future.

• Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy.
• Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
• Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.