Sales Trainer

Pella Windows & Doors of the Carolinas and Southwest Virginia; Durham (NC); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive pay

Insurance

401(k) match

Profit sharing

Paid holidays

Vacation/PTO

Life Insurance

Job summary

Pella Windows & Doors of the Carolinas and Southwest Virginia is seeking a Sales Trainer to elevate our sales teams. The role blends classroom instruction, role-playing, field coaching, and performance analytics to lift close rates while preserving an ethical, customer-centric experience.

You will develop training materials, conduct coaching sessions, and measure impact through sales metrics, ensuring consistent use of best practices and superior service.

Qualifications

• Must have a current driver's license and insurability with acceptable MVR.
• Excellent listener with strong communication for direct customer contact.
• Proven success in one-call-close or same-day-decision sales.
• Strong consultative selling, product demonstrations, value building, objection resolution, and closing.
• Proven ability to coach representatives with different experience and skill levels.
• Confident public-speaking, facilitation, and presentation skills.
• Ability to provide direct, constructive, and actionable feedback.
• Strong organizational and performance-management skills.
• Willingness to travel locally for ride-along and field coaching.
• Ability to use sales data and customer feedback to identify coaching opportunities.

Responsibilities

• Assist sales representatives to build trust, demonstrate product value, establish urgency, and confidently ask for the business.
• Combine classroom instruction, role-playing, field coaching, and performance analysis to improve close rates while maintaining a customer-focused experience.
• Develop and maintain a training program with materials, scripts, role-playing, scorecards, and certification standards for all hires and current reps.
• Create objection-handling frameworks and role-play common concerns with empathy and clarity.
• Train on rapport building, need-finding, buying motivations, and value-building before pricing.
• Track training effectiveness via close rates, average sales, discounts, financing usage, cancellations, and feedback.
• Coach on the use of genuine urgency, promotions, installation availability, and timing considerations.
• Ensure adherence to the sales process and world-class service.
• Partner with sales leadership to identify gaps and create targeted coaching plans.

Skills

Driver's license

Excellent communication

One-call-close

Consultative selling

Coaching diverse reps

Public speaking

Feedback delivery

Organizational skills

Travel locally

Data-driven coaching

Education

High School Diploma or Equivalent

Job description

Job Summary

The Sales Trainer is responsible for assisting sales representatives create trust, demonstrate product value, establish legitimate urgency, confidently ask for the business, and professionally resolve objections. The Sales Trainer will combine classroom instruction, role-playing, field coaching, and performance analysis to improve close rates while maintaining an honest, customer-focused sales experience.

• Always exhibits the highest standard of personal ethics and adheres to all Pella Carolina policies.
• Promote a culture of safety and accountability by adhering to established protocols, proactively identifying potential risks, and fostering a workplace environment where safety is a shared priority.
• Responsible for developing and maintaining a training program consisting of training materials, scripts, role‑playing, demonstration guides, scorecards, and certification standards for all new hires and current sales representatives.
• Create objection‑handling frameworks and role‑play common concerns with a focus on clarifying the real concern, responding with empathy, reinforcing value, and confidently asking for the business again without creating an uncomfortable or misleading customer experience.
• Train sales representatives on how to establish rapport, set expectations, uncover homeowner’s needs, concerns, priorities, buying motivations, and how to build values before discussing price via workshops, call reviews, classroom sessions, and individual coaching.
• Track training effectiveness through close rates, average sales, discounting, financing usage, cancellations, and customer feedback.
• Coach sales representatives on the appropriate use of genuine urgency, including current promotions, installation availability, seasonal considerations, and the cost of delaying necessary improvements.
• Ensure that sales representatives consistently execute the proper sales process and ensure homeowners are provided with world‑class service.
• Partner with sales leadership to identify performance gaps and create targeted coaching plans.

Requirements

• Must meet company driver qualification and insurability requirements and maintain acceptable motor vehicle record.
• Must be dependable, neat in appearance, a good listener, and personable with good communication skills for direct customer contact.
• Demonstrated success in a one-call-close or same-day-decision sales environment.
• Strong understanding of consultative selling, product demonstrations, value building, objection resolution, and closing.
• Proven ability to coach representatives with different experience and skill levels.
• Confident public-speaking, facilitation, and presentation skills.
• Ability to provide direct, constructive, and actionable feedback.
• Strong organizational and performance-management skills.
• Willingness to travel locally for ride‑along and field coaching.
• Ability to use sales data and customer feedback to identify coaching opportunities.

Education And Experience

• High School Diploma or Equivalent
• Three or more years of successful in-home sales, sales leadership, or sales‑training experience.
• Experience in windows, doors, roofing, HVAC, bath remodelling, solar, home improvement, or another in-home sales industry preferred.
• Experience using heat-lamp or product-performance demonstration preferred.

Benefits

• Competitive Compensation
• Insurance (medical, dental, vision)-First of the month after 30 days of employment
• 401(k)/ 401(k) matching-100% of first 1% and 50% of the next 5% after 1 year of employment
• Profit sharing
• 10 Paid Holidays
• Vacation/ PTO
• Life Insurance

About

Most people talk about culture, but we live and breathe it in all that we do. We care about our customers and our associates. We strive to provide a work environment that follows our beliefs:

• Culture- We are a team-oriented company. We believe in our employees and strive to improve the lives of those we serve.
• Benefits- Comprehensive benefit packages
• Growth- We believe in our employees and encourage them to grow both personally and professionally. As a company, we invest in our employees.
• Work-Life Balance- We take pride in our employees having a well work-life balance
• Our People- Here you will work side by side with very knowledgeable people in the industry and build relationships that last.

Pella Windows & Doors of the Carolinas and Southwest Virginia is an equal opportunity employer. The company does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or other protected statuses as applicable by local, state, and federals laws. Hiring decisions are based solely on qualifications and business needs.

If you are an individual with a disability, you may be entitled to a reasonable accommodation as defined under the Americans with Disabilities Act. If you require a reasonable accommodation at any time during the application or employment process, please contact Human Resources and provide the position details and your requested accommodation.