Sales Strategy Manager

BellRing Brands Inc.; Emeryville (CA); Hybrid; USD 130,000 - 145,000; Full time

Benefits offered by this job

Year-round ½ day Fridays

In-office massages

Free lunches & snacks

Dogs in the office

Job summary

Premier Nutrition Company (PNC) in Emeryville, CA, is seeking a Sales Strategy Manager to drive commercial strategies across wellness categories and strengthen partnerships. You will translate consumer insights into actionable sales plans and influence cross-functional teams in a dynamic, hybrid environment.

Ideal candidates have 7+ years in CPG sales, strong storytelling, and advanced analytics to forecast and optimize performance.

Qualifications

• Bachelor’s degree required.
• 7+ years of experience in the Consumer-Packaged Goods (CPG) Industry within Customer Account Management, Commercial Development, Customer Marketing, Revenue Growth Management, or Category Management.
• Strong analytical capability and commercial acumen; understands pricing, promotion, and distribution.

Responsibilities

• Develop and own sales strategies by channel, customer, and category.
• Translate strategies into actionable plans for growth objectives.
• Identify opportunities across pricing, promotion, assortment, distribution and channel mix.
• Equip the customer sales team with retailer-facing materials and playbooks.
• Track performance against plan and adjust as needed.
• Influence cross-functional teams to deliver growth.

Skills

Storytelling

Cross-functional work

Strategic thinking

Communication

Education

Bachelor’s Degree

Tools

Circana

Tableau

TPM systems

Job description

We’re looking for people who embody the challenger mindset. Challengers don’t wait for perfect conditions; they take smart, calculated risks, move early, and learn by doing, even with imperfect information. They understand that the cost of standing still is often greater than the risk of acting.

We also know that bold moves are strongest when made together. At PNC, we question assumptions, push ideas further, hold each other to high standards AND believe that cooperation, respectful communication, and having fun are critical to our success.

Position

Sales Strategy Manager

Location

Emeryville, CA

Job Id

244

# of Openings

1

Here’s what all the hype is about…

Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space showing clear leadership in the category of protein shakes and powders. We make the brands Premier Protein and Dymatize, and are part of our publicly traded holding company, BellRing Brands (NYSE: BRBR).

We have a simple, yet powerful, formula for our success, which we’ve been nailing since our founding in 1997. We start with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees deliver amazing business results. And winning companies with remarkable people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.

We don’t mind sharing our formula, since we believe the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead, trusting them to make the right decisions. The result of our vibrant culture speaks for itself: We were certified as a Great Place to Work™ for the 9 th year-running in 2025. And we currently rank #8 on Fortune Magazine’s Best Workplaces in our category and were in the top 12 for each of the last 7 years.

We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.

PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on… We believe in the power of mindset, and specifically what we call the Challenger Mindset. Do you take smart, bold risks, display relentless hunger, and see yourself as a builder? We’re looking for individuals who choose action over analysis paralysis—those who start before they feel completely ready, make calculated moves based on the best information available, and build momentum through decisive action rather than perfect planning. You should have an insatiable drive that keeps you agile and forward-thinking, always challenging assumptions, seeking new opportunities, and focusing on long-term impact over short-term wins. Above all, you’re a builder—someone who transforms the status quo, finds smarter, simpler, faster ways to get things done, and inspires others to do the same. #LI-HYBRID

The Role

The Sales Strategy Manager is responsible for developing and driving commercial strategies to accelerate revenue growth, improve execution, and strengthen partnerships across various wellness categories. This role sits at the intersection of the customer sales team, marketing, finance, and operations. Translating consumer insights, market trends, and retailer needs into actionable sales strategies.

The ideal team member combines strong analytical capability with hands-on commercial acumen, understands the mechanics of pricing, promotion, assortment, and distribution, and can influence cross-functional teams to deliver against growth objectives in a highly competitive environment.

The work environment

So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues, some sitting with their dogs, talking excitedly through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.

We are a dynamic, HYBRID workplace, with an expectation that all employees come into the office Tuesday through Thursday. We are very intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories during virtual meetings just don’t happen. The expected pay scale for this role is $130k to $145k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.

At the beginning of 2026, we moved into our massive modern 133,000 square foot headquarters in Emeryville, California, complete with spacious personal workspaces, gym with rock-climbing wall, a café, free onsite parking, tons of greenery, and many transportation options.

JOB RESPONSIBILITIES

Sales Strategy: 50% of Time

• Support annual operating plans (AOP), volume forecasts, and revenue targets.
• Translate enterprise and brand strategies into actionable sales plans by channel, customer, and category
• Develop and own short and long-term sales strategies aligned to company growth objectives and category priorities
• Identify growth opportunities across pricing, promotion, assortment, distribution and channel mix
• Equip customer sales team with clear strategic direction by building out and sharing retailer-facing selling materials, tactical program and product details, and execution playbooks
• Support customer execution by simplifying strategies into actionable priorities
• Track performance against plan and recommend course corrections as needed
• Present strategies, insights, and recommendations to leadership and key stakeholders
• Influence without direct authority across matrixed teams
• Serve as a strategic thought partner to sales leadership

Advanced Analytics & Forecasting: 25% of Time

• Analyze consumption trends via point-of-sale data, syndicated data (e.g. Circana, Nielsen, etc.), & retailer data to identify drivers and drains across key product lines
• Analyze shipment trends and internal sales performance then translate it into business updates connecting the dots between consumption trends, forward looking forecasts, and variances vs the annual operating plan
• Monitor category trends, competitive activity, and consumer behavior shifts
• Develop actionable insights and performance reporting to inform cross functional partners, leadership, and customer selling teams
• Transform information into applicable recommendations for customer selling teams and leadership
• Create insights driven innovation forecast scenarios modeling baseline and promotional lift volumes with high and low side sensitivities

Cross-Functional Liaising: 25% of Time

• Partner closely with Customer Selling Team, Marketing, Category Leadership, Revenue Growth Management, Finance, and Supply Chain
• Align sales strategy with brand initiatives, innovation launches, and customer sales tactics
• Support go-to-market planning for new product launches, line extensions, and channel expansion
• Support operational readiness for key programs and product launches

The daily stuff that everyone does:

• Attending meetings and presentations
• Meeting recap notes and follow up actions that drive clarity and accountability
• Participating in company-wide activities and events galore
• Impromptu conversations with colleagues
• Administrivia like email, calendaring, expense reports, and other non-value-added work

QUALIFICATIONS

Education:

• Bachelor’s Degree required

Experience:

• 7+ years of experience in the Consumer-Packaged Goods (CPG) Industry within Customer Account Management, Commercial Development, Customer Marketing, Revenue Growth Management, or Category Management.

Skills:

• Advanced business storytelling & ability to draw insights and make business recommendations
• Team oriented with great ability to build relationships and work cross-functionally
• Ability to work in Circana, Tableau, TPM systems
• Demonstrated ability to work in high paced, changing environment with ambiguity
• Both verbal and written communication skills necessary with ability to tailor message across various audiences
• Skilled at presenting in front of groups
• Agile learner comfortable with ambiguity
• Ability to motivate and prioritize.

So, if after reading through this long list you’re thinking—I’m not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

The 5 capabilities or mindsets most relevant to this role

• Learning & growth mindset
• Start & end with consumer
• Embody a strategic mindset
• Challenge ideas respectfully
• Creativity, exploration, & innovativeness

You will thrive here and may just do the best work of your life if…

• You want to be an integral part of shaping and nurturing an amazing work culture.
• You enjoy making people-centric decisions and finding ways to say ‘yes’ as often as possible to impactful and important priorities for the business or team.
• You are comfortable, natural, casual, open, and even a bit playful at work.
• You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate people-related matter as a professional in the next
• You can do periods of focused, deep work on projects that drive positive incremental business growth for the company.

This may not be your ideal next career move if…

• You like a lot of structure, rules, and uniformity.
• You like order, hierarchy, command, and control management
• You want to build lots of processes, systems, governance, or policies.
• Dealing with ambiguity or experimentation are not your jam.
• You try to resolve challenging interpersonal situations over email or instant messaging.
• You like managing from behind your computer and demonstrating excellence through email.
• You tend to chase whatever shiny object presents itself during the day even if non-strategic.

Here’s the deal with our not-so-standard, um…standard interview process because we know you are the curious type, which is why you’re still reading this…

• Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
• Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you—and who wants that, right?):
• A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities)
• A case study or job task to simulate what you’d actually be doing in the role might be included (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.
• Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so, because this place is the real deal, and don’t just believe us—just ask the 91% of our people who said this is a great place to work in our most recent employee survey.

We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

• Generous paid family leave regardless of gender
• Free lunches, shakes & snacks to fuel your collaboration
• Dogs in the office
• Celebrations of our culture of belonging