Sales Specialist - Automation

ABB; North Carolina; On-site; USD 90,000 - 130,000; Full time

Job summary

ABB, via its B&R Industrial Automation segment, is seeking a Business Development Engineer to drive new business and market penetration in North America East. The role focuses on identifying untapped markets, expanding the customer base, and delivering technically sound solutions for customer applications.

You will conduct in-depth technical presentations, develop Target Account Plans, and document market intelligence in the CRM.

Qualifications

• Bachelor's degree in Engineering or equivalent work experience.
• 3+ years in cold-calling, technical sales, business development or lead generation; automation industry preferred.
• Experience with Machine and Motion Control desirable.
• Ability to understand and explain technical products and solutions.
• Willingness to travel 50%–75% within territory; valid passport required.
• Authorized to work permanently in the United States without sponsorship.

Responsibilities

• Grow sales of B&R's product range in the territory by pursuing new and existing opportunities.
• Identify, define, and develop optimal technical solutions for customer applications.
• Deliver in-depth technical presentations and discussions with customers.
• Expand the customer base through a Target Account Business Plan.
• Develop market intelligence and maintain it in B&R’s CRM system.
• Collaborate with Marketing, Business Development and other resources to promote sales.
• Represent B&R at trade shows and annual sales meetings/workshops.
• Increase sales with existing customers by providing strong sales support and introducing new products/services.
• Perform additional duties as assigned.

Skills

Technical sales

Business development

Sales presentations

Travel readiness

Education

Bachelor's degree in Engineering

Tools

CRM

Machine & Motion Control knowledge

Job description

This position reports to:

Regional Sales Manager - North America East

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B&R Industrial Automation, a segment of ABB's Automation Business, is hiring for a Business Development Engineer to drive new business and market penetration in North America, specifically on the Eastern part of the United States. The Business Development Engineer will play an integral role in identifying untapped markets and growing the customer base in the territory.

Your Role and Responsibilities:

• Grow sales of B&R's complete product range in the territory by working on new and existing sales opportunities
• Identify, define, and develop the best technical solution and strategy for customer applications
• Hold in-depth technical presentations and discussions with the customers
• Expand customer base through the development and execution of a Target Account Business Plan
• Develop market intelligence and document this knowledge in B&R’s CRM system (Customer Relationship Management) system
• Work with Marketing, Business Development, and other resources to promote sales efforts
• Attend trade shows to seek out potential customers and to represent B&R at these shows; attend yearly sales meetings and workshops
• Increase sales with existing customers through exceptional sales support as well as the introduction of new products and services
• Additional duties as assigned

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role

• Bachelors degree in Engineering (Mechatronics, Mechanical, Electrical or similar) or equivalent work experience
• 3+ years’ relevant experience in cold-calling, technical sales, business development and lead generation; prior automation industry preferred
• Experience with Machine and Motion Control desirable
• Ability to understand and explain technical products and solutions helpful
• Travel up to 50% - 75% within territory (mostly domestic with occasional international); applicants must possess a valid passport
• Applicants should possess authorization that would allow them to work permanently in the United States without sponsorship

Join the Automation Team!

We give you the space to lead, the support to grow, and the chance to make a difference. Whether you're solving problems, building something new, or helping others succeed, your impact is real. You’ll be part of a team that values your voice and celebrates your progress.

What’s in it for you?

We give you the space to lead, the support to grow, and the chance to make a difference. Whether you're solving problems, building something new, or helping others succeed, your impact is real. You’ll be part of a team that values your voice and celebrates your progress.

More About Us

B&R Industrial Automation is a leading developer and manufacturer of control systems for the industrial automation market. The company was founded in 1979 in Eggelsberg, Austria, and specializes in a complete range of innovative Programmable Controllers, Industrial PC’s, Operator Interfaces, Servo Drives and Motion Control products. The North American subsidiary, B&R Industrial Automation Corp., was founded in 1987 in Roswell, GA, and is responsible for all North American sales activities, as well as supporting our customers with engineering and technical expertise. B&R North America is also supported by our regional offices in Chicago, IL; Los Angeles, CA; Minneapolis, MN; Boston, MA; and Milwaukee, WI; as well as Toronto and Montreal in Canada. In addition, B&R goes to market through our automation partners, a distribution network consisting of independent companies, each with an exclusive B&R sales territory. B&R has over 4,000 employees worldwide and more than 200 sales offices in 70 countries. In June 2017, B&R was acquired by Asea, Brown, and Boveri (ABB), a worldwide technology leader based in Switzerland with over 132,000 employees and over $32B in annual sales.

Benefits

Our benefits? Competitive, comprehensive, and crafted with you in mind.

ABB is an Equal Employment Opportunity and Affinitive Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law. For more information regarding your (EEO) rights as an applicant, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affinitive Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [e-mail]. Resumes and applications will not be accepted in this manner. MyBenefitsABB.com

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