Sales Representative - Balkan Beverage (Rochester)

Try-It Distributing; City of Rochester (NY); On-site; USD 42,000 - 63,000; Full time

Job summary

Balkan Beverage, a family-owned distributor, seeks a Field-based Route Sales Representative to grow revenue and brand health across assigned accounts in Rochester, NY. You will be the customer-facing partner delivering exceptional service and solutions for premium beverage programs.

The role requires daily client contact, strong organization, and proactive communication to support distribution and profitability. Familiarity with POS standards, driving, and internal reporting will be beneficial.

Qualifications

• Ability to read and comprehend simple instructions and memos.
• Ability to write simple correspondence.
• Ability to present information in one-on-one and small group settings.

Responsibilities

• Achieve monthly, quarterly and annual revenue objectives.
• Execute sales routine management and survey collection.
• Collaborate with accounts receivable to keep accounts in good financial standing.
• Call on assigned accounts according to schedule.
• Develop retailer presentations.

Skills

Communication Skills

Interpersonal Skills

Mathematical Skills

Computer Skills

Tools

VIP

IDig

Karma

Excel

PowerPoint

Job description

Job Details: Job Location: Balkan Rochester - Rochester, NY 14623, Salary Range: $41,920.00 - $62,880.00 Salary, Job Category: Sales, Balkan Beverage is a family-owned distributor operated by the Vukelic family, sharing services with Try-It Distributing and Saratoga Eagle Sales & Service—leading premium beverage distributors in New York State. Founded in 2004, the company began by servicing five counties with Red Bull and has since expanded to cover 48 counties statewide, representing major brands such as Arizona Iced Tea, NesQuik, and Liquid Death.

As a premium distributor, Balkan Beverage consistently leads the Northeast in key performance metrics and experiences growth above market rates year over year. The company offers a best-in-class benefits package and is committed to promoting internal career development, viewing every role as a stepping stone for advancement and investing in the growth of all stakeholders.

Position Summary

As a field-based, frontline salesperson, the Route Sales Representative is the primary point of contact for their assigned accounts. They are the customer-facing, human face of the company for their customers as they seek to provide excellent service and solutions to grow high performing beverage programs. The Sales Representative works daily to grow revenue, distribution, and total brand health in their markets in a way that is profitable and efficient. Successful reps are highly organized, accountable, competitive to a fault, and prolific communicators who love the variety of days spent at retail.

Essential Functions (must be able to be performed with or without reasonable accommodation)

• Achievement of monthly, quarterly and annual revenue objectives
• Execution of Sales Routine Management activities and survey collection
• Utilizes technology (i.e., VIP, IDig, Karma) to complete impact and reporting at account level.
• Works closely with customers and operations to provide smart, efficient delivery service.
• Call on accounts according to assigned schedule.
• Collaborate with Accounts Receivable to keep all accounts in good financial standing.
• Adheres to all sales standards, for example: P.O.S., rotation, dress code etc.
• Complete required trainings (i.e., sales selling skills, software, etc.)
• Communicates competition activity/pricing information to their supervisor.
• Attends all required sales functions (meetings, promotions etc.).
• Develops and maintains relationships with decision makers at all accounts.
• Engages in daily professional communications (i.e., voicemail and e-mail).
• Investigates and resolves customer problems with sales and deliveries.
• Develops retailer presentations.

Qualifications

• Educations and/or Experience: Minimum of 1 year of related work or educational experience preferred.
• Communication Skills: Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization.
• Interpersonal Skills: Developing and growing relationships.
• Mathematical Skills: Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Computer Skills: Excellent PC/Laptop/iPad skills required. To perform this job successfully, an individual should have experience navigating database software; order processing systems; spreadsheet software. Excel and PowerPoint presentation skills.
• Certificates, Licenses, Registrations: Ability to attain and maintain a NYS Solicitor's permit is required. Valid driver's license in good standing.

Physical Requirements

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift 50 lbs. and/or move up to 250 pounds. Specific vision abilities required by this job include close and distance vision.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Work Environment

While performing the duties of this Job, the employee is occasionally exposed to changing work environments to include cold, wet and/or humid conditions, moving mechanical parts and outside weather conditions. Travels to various client accounts; such as, convenient stores, grocery stores, bars, and restaurants.