Sales Representative

Upper Canada Forest Products; San Diego (CA); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Sales incentive

Company car

Gas card

Comprehensive family benefits

Job summary

Sierra Forest Products is seeking a Sales Representative in San Diego, CA to drive growth through new opportunities and lead generation. You will build strong customer relationships, present tailored solutions, and achieve sales targets while supporting ongoing market expansion.

You will use CRM tools, stay informed about industry trends, and collaborate with warehouse teams to deliver superior customer experiences. This full-time role offers training and growth potential.

Qualifications

• Proven sales and customer service ability.
• Strong interpersonal and communication skills.
• Valid driver’s license and reliable transportation.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Research and develop new opportunities within the assigned territory and generate leads for business expansion.
• Build relationships with existing and new accounts, providing tailored solutions.
• Present product and service solutions after assessing customer needs.
• Achieve sales targets and profitable results.
• Promote the organization throughout the territory.
• Stay current on products, industry trends, and competitors.
• Deliver presentations to prospective clients about products and services.
• Visit customers to assess needs and recommend products or services.
• Maintain accurate records and enter required data into Salesforce.

Skills

Sales experience

Customer service

Interpersonal skills

Driver's license

Tools

Salesforce CRM

Microsoft Office

Job description

Position:Sales Representative

Division Location:San Diego, CA

Employment Type:Full-time

Compensation Range:$85,000.00 - 95,000.00 USD

Vacancy:This posting is for an existing, currently open position.

Deliver the Difference with us:

As aSales Representative at Sierra Forest Products, you will have the opportunity to grow your skillset while directly contributing to an exceptional customer experience. If you are passionate about making a meaningful difference, improving operational efficiency, collaborating closely with our warehouse teams, and solving customer challenges, we’ve got you covered.

This position offers hands‑on training and practical exposure to product knowledge, supply chain processes, operations, account management, industry best practices, and overall business operations. You will be equipped to support both new and existing customers at the sales desk, providing reliable service and solutions.

Your Role & Impact:

• Research and develop new opportunities within the assigned territory and generate leads for business expansion.
• Build relationships with existing and new accounts, providing tailored solutions.
• Use company training to become a product expert and assess customer needs to present effective solutions.
• Achieve sales targets and profitable results.
• Promote the organization throughout the territory.
• Stay current on products, industry trends, networking events, and competitors.
• Deliver presentations to prospective clients about products and services.
• Understand and promote company programs.
• Visit customers to assess needs and recommend products or services.
• Respond to customer inquiries around product availability, pricing, and features etc.
• Maintain accurate records and enter required data into Salesforce (call reports, call plans, fast quotes).
• Perform other duties as assigned.

What Makes You Stand Out:

• Industry experience and knowledge.
• Result and action oriented.
• Superb interpersonal skills, including the ability to quickly build rapport with both customers and suppliers.
• Able to work in a fast-paced environment.
• Proven sales and customer service ability.
• Outgoing, creative, energetic, and flexible personality.
• Strong ability to influence others.
• Possess self-drive.
• Undeniable work ethic.
• Must possess a valid driver’s license.
• Experienced with various technologies (CRM, PowerPoint, Microsoft office, etc.).

Why Join Sierra Forest Products?

• People First Culture:We stand proudly for our people, supporting success through career advancement, continuous learning, and a collaborative environment.
• Competitive Rewards:Enjoy competitive pay, comprehensive family benefits, Sales Incentive, Company Car, Gas Card, and programs designed to support not only you but your family as well.
• Growth & Innovation:Join a company that champions innovation and sustainability—where your ideas drive progress and help shape the future.
• Purpose-Driven Work:Our mission is simple:Deliver the Differenceto our customers when they need it, by people who know and care. Every role here makes a real impact on our customers and local communities.

AI Usage & Disclosure:This recruitment process may involve the use of artificial intelligence (AI) or automated tools to assist in screening, assessing, or selecting candidates.