Sales Representative

Ludington Beverage Co; Ludington (MI); Hybrid; USD 42,000 - 64,000; Full time

Benefits offered by this job

Weekly pay

Health insurance

401(k) with match

Paid time off

Holiday pay

Life insurance

Short-term disability

Training & growth

Team environment

Job summary

Ludington Beverage Co in Michigan seeks an energetic Sales Representative to manage and grow on-premise and off-premise accounts across a defined territory. You will promote our portfolio of beer, wine, spirits, and non-alcoholic beverages while building relationships and identifying opportunities to grow distribution and visibility.

This full-time role is Monday–Friday with occasional evenings, weekends, and holidays. A company vehicle is provided and travel across the territory is expected.

Qualifications

• High school diploma or equivalent.
• Valid driver's license with acceptable driving record.
• Sales or customer service experience preferred.
• Strong communication and relationship-building skills.

Responsibilities

• Build and maintain relationships with customers throughout an assigned territory.
• Manage a mix of on-premise and off-premise accounts selling our beverage portfolio.
• Visit accounts regularly according to sales routes and schedules.
• Identify opportunities to grow sales, distribution, shelf space, and visibility.
• Present new products, promotions, and supplier programs to customers.
• Build accurate orders from customer needs and inventory levels.
• Maintain inventory levels with minimal out-of-stocks and aging products.
• Monitor market trends and communicate competitive activity.
• Collaborate with delivery, merchandising, sales leadership, and suppliers for excellent service.
• Update account and product information in sales technology.

Skills

Communication

Relationship building

Self-motivation

Organizational skills

Independent work

Sales experience

Customer service

Driving

Education

High school diploma

Tools

Smartphones

Tablets

Email

Sales tech

Job description

Ludington Beverage is looking for an energetic, dependable, and relationship-driven Sales Representative to join our team. This position is responsible for managing and growing a combination of on-premise and off-premise accounts throughout an assigned territory while representing our portfolio of beer, wine, mixed spirits, and non-alcoholic beverages.

Our Sales Representatives build relationships, identify opportunities, solve problems, and work alongside our customers to grow their business and ours. You'll have the opportunity to work with a wide variety of customers – from bars and restaurants to grocery, convenience, and other retail accounts.

What You'll Do

Build and maintain strong relationships with customers throughout an assigned sales territory. Manage a combination of on-premise accounts (bars, restaurants, etc.) and off-premise accounts (grocery, convenience, and other retail locations). Sell and promote our portfolio of beer, wine, mixed spirits, and non-alcoholic beverages. Regularly visit assigned accounts according to established sales routes and schedules. Identify opportunities to grow sales, distribution, shelf space, displays, menu placements, and overall brand visibility. Present new products, seasonal offerings, promotions, and supplier programs to customers. Build accurate orders based on customer needs, inventory levels, sales trends, and upcoming opportunities. Work with customers to maintain appropriate inventory levels while minimizing out-of-stocks and aged products. Monitor competitive activity and communicate relevant market trends and opportunities. Work closely with delivery, merchandising, sales leadership, and supplier partners to provide excellent customer service. Maintain accurate account, sales, and product information using company-provided sales technology. Represent the company and our supplier partners professionally throughout the market.

Schedule & Territory

This is a full-time, primarily Monday–Friday position. Occasional evenings, weekends, and holidays may be required. Sales Representatives spend the majority of their workday in the market visiting customer accounts within their assigned territory. A company vehicle will be provided for business use in accordance with company vehicle policies. The position requires regular travel throughout the assigned sales territory.

What We're Looking For

Strong communication and relationship-building skills. A self-motivated individual who can effectively manage a territory and daily schedule. Organized, dependable, and comfortable working independently in a fast-paced environment. Sales or customer service experience preferred. Comfortable learning and representing a large and diverse product portfolio. Ability to recognize sales opportunities and use sales information to make recommendations to customers. Basic proficiency with smartphones, tablets, email, and sales-related technology. Valid driver's license and acceptable driving record. Ability to meet the physical requirements of the position, including occasionally lifting and moving beverage products, displays, and point-of-sale materials. Must be 18 years of age or older. High school diploma or equivalent required.

Special Qualifications

Unquestioned integrity and a commitment to the mission, values, and success of Ludington Beverage. Self-motivated, self-aware, and committed to continuous learning and improvement. Motivated by results and takes pride in growing sales, developing accounts, and finding new opportunities. Strong commitment to providing excellent customer service and building lasting relationships. Demonstrates professionalism, accountability, and good judgement in interactions with customers, co-workers, and supplier partners. Takes ownership of responsibilities and follows through on commitments. Positive, team-oriented attitude and willingness to pitch in when needed. A good sense of humor.

Why You'll Love Ludington Beverage

Many of our jobs come with great benefits – including health care, retirement savings, and career advancement opportunities. Benefits will include the following for this position:

Competitive base wage paid weekly, with opportunity for additional incentive pay monthly. Healthcare (medical, dental, vision). 401(k) retirement savings plan with employer contribution & match. Paid Time Off (PTO). Holiday pay. Basic life insurance. AD&D insurance. Company paid short-term disability. On-the-job training and skills development. Career advancement and paid training opportunities. Team environment that supports each other.

About Us

We are a local, family-owned beverage distributor proudly serving communities across Mason, Manistee, Oceana, and Lake counties, along with portions of Osceola and Benzie counties. Our business is built on strong relationships – with our employees, customers, supplier partners, and the communities we serve. We take pride in delivering great products and dependable service while creating an environment where our employees can build lasting careers and grow with our company.

Application Process

Ludington Beverage is an Equal Opportunity Employer.